{"product_id":"marketing-the-wilderness-outdoor-recreation-indigenous-activism-and-the-battle-over-public-lands-paperback-softback-9781517915117","title":"Marketing the Wilderness; Outdoor Recreation, Indigenous Activism, and the Battle Over Public Lands (Paperback \/ softback) 9781517915117","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMarketing the Wilderness\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eOutdoor Recreation, Indigenous Activism, and the Battle Over Public Lands\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJoseph Whitson (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781517915117\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 20 May 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e240 pages, 37 black and white illustrations\u003cbr\u003e21.6 x 14 x 2 cm, 0.313 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e \"Joseph Whitson’s brilliant book-methodologically innovative and forcefully narrated-presents a stinging critique of the ‘recreation industrial complex’ and the methods by which it has perpetuated wilderness myths that serve the ongoing dispossession of Native cultures. This is cutting-edge scholarship and a powerful political intervention that centers Native resistance to neoliberal corporate capitalism and the thoughtless conflation of recreation with social justice and conservation.\" - Mark Fiege, \u003ci\u003eMontana State University\u003c\/i\u003e \u003c\/p\u003e\n\u003cp\u003e   \u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eHow outdoor industry marketing promotes an image of “the wilderness” as an unpeopled haven\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eMarketing the Wilderness\u003c\/i\u003e analyzes the relationship between the outdoor recreation industry, public lands in the United States, and Indigenous sovereignty and representation in recreational spaces. Combining social media analysis, digital ethnography, and historical research, Joseph Whitson offers nuanced insights into more than a century of the outdoor recreation industry’s marketing strategies, unraveling its complicity in settler colonialism. \u003c\/p\u003e\n\u003cp\u003e Complicating the narrative of outdoor recreation as a universal good, Whitson introduces the concept of “wildernessing” to describe the physical, legal, and rhetorical production of pristine, empty lands that undergirds the outdoor recreation industry, a process that further disenfranchises Indigenous people from whom these lands were stolen. He demonstrates how companies such as Patagonia and REI align with the mining and drilling industries in their need to remove Indigenous peoples and histories from valuable lands. And he describes the ways Indigenous and decolonial activists are subverting and resisting corporate marketing strategies to introduce new narratives of place. \u003c\/p\u003e\n\u003cp\u003e Through the lens of environmental justice activism, \u003ci\u003eMarketing the Wilderness\u003c\/i\u003e reconsiders the ethics of recreational land use, advocating for engagement with issues of cultural representation and appropriation informed by Indigenous perspectives. As he discusses contemporary public land advocacy around places such as Bears Ears National Monument, Whitson focuses on the deeply fraught relationship between the outdoor recreation industry and Indigenous communities. Emphasizing the power of the corporate system and its treatment of land as a commodity under capitalism, he shows how these tensions shape the American idea of “wilderness” and what it means to fight for its preservation. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eRetail e-book files for this title are screen-reader friendly with images accompanied by short alt text and\/or extended descriptions.\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e Contents \u003c\/p\u003e\n\u003cp\u003e Introduction: Wildernessing \u003c\/p\u003e\n\u003cp\u003e 1. This Land Is Our Land \u003c\/p\u003e\n\u003cp\u003e 2. The Frontier Wilderness \u003c\/p\u003e\n\u003cp\u003e 3. Wilderness Untrammeled \u003c\/p\u003e\n\u003cp\u003e 4. #Explore \u003c\/p\u003e\n\u003cp\u003e 5. The President Stole Your Land \u003c\/p\u003e\n\u003cp\u003e 6. Indigenizing Instagram \u003c\/p\u003e\n\u003cp\u003e Conclusion: The Earth Is Our Shareholder \u003c\/p\u003e\n\u003cp\u003e Acknowledgments \u003c\/p\u003e\n\u003cp\u003e Notes \u003c\/p\u003e\n\u003cp\u003e Index \u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"Univ Of Minnesota Press","offers":[{"title":"Brand New","offer_id":52619258691864,"sku":"9781517915117","price":15.69,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/marketing-the-wilderness-outdoor-recreation-indigenous-activism-and-the-battle-over-public-lands-paperback-softback-9781517915117","provider":"Freshly Printed Books","version":"1.0","type":"link"}