{"product_id":"marketing-the-enyclopedic-dictionary-paperback-softback-9780631211266","title":"Marketing; The Enyclopedic Dictionary (Paperback \/ softback) 9780631211266","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMarketing\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Enyclopedic Dictionary\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDavid Mercer (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780631211266, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 16 January 1999\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e432 pages\u003cbr\u003e24.6 x 17.2 x 2.6 cm, 0.737 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003ci\u003eMarketing\u003c\/i\u003e is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice.\u003c\/p\u003e \u003cp\u003eKey book features:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOffers the reader a highly practical reference guide.\u003c\/li\u003e \u003cli\u003eGives an authoritative and comprehensive overview of the whole field of marketing.\u003c\/li\u003e \u003cli\u003eProvides extensive cross-referencing enabling easy reference from one entry to another.\u003c\/li\u003e \u003cli\u003eDeveloped over the past half decade with contributions from marketing experts and organizations.\u003c\/li\u003e \u003c\/ul\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. Introduction. \u003cp\u003e2. Marketing Research.\u003c\/p\u003e \u003cp\u003e3. Consumer Behaviour.\u003c\/p\u003e \u003cp\u003e4. The External Environment.\u003c\/p\u003e \u003cp\u003e5. Positioning.\u003c\/p\u003e \u003cp\u003e6. The Product or Service.\u003c\/p\u003e \u003cp\u003e7. New Products.\u003c\/p\u003e \u003cp\u003e8. Pricing.\u003c\/p\u003e \u003cp\u003e9. Distribution.\u003c\/p\u003e \u003cp\u003e10. Advertising.\u003c\/p\u003e \u003cp\u003e11. Promotion.\u003c\/p\u003e \u003cp\u003e12. Selling and Sales Management.\u003c\/p\u003e \u003cp\u003e13. Meetings.\u003c\/p\u003e \u003cp\u003e14. International Marketing.\u003c\/p\u003e \u003cp\u003e15. Marketing Planning.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Brand New","offer_id":52316808151320,"sku":"9780631211266","price":26.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780631211266.jpg?v=1781826096","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/marketing-the-enyclopedic-dictionary-paperback-softback-9780631211266","provider":"Freshly Printed Books","version":"1.0","type":"link"}