{"product_id":"marketing-social-change-changing-behavior-to-promote-health-social-development-and-the-environment-hardback-9780787901370","title":"Marketing Social Change; Changing Behavior to Promote Health, Social Development, and the Environment (Hardback) 9780787901370","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMarketing Social Change\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eChanging Behavior to Promote Health, Social Development, and the Environment\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eAlan R. Andreasen (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780787901370, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 21 September 1995\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e368 pages\u003cbr\u003e23.1 x 16.3 x 3 cm, 0.644 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to \"buy\" safe sex practices. This successful approach is based on Alan R. Andreasen's more than twenty years of experience in consulting, teaching, and research with social marketing programs around the world.  \u003cp\u003eAndreasen shows that effective social change starts with a thorough understanding of the needs, wants, and perceptions of the target consumer--who has ultimate control over the outcomes. The book offers a detailed explanation of how to design a step-by-step program that will move the customer from ignorance and indifference to action and ultimately maintenance of that action. \u003ci\u003eMarketing Social Change\u003c\/i\u003e offers a wealth of information for developing an effective social marketing plan.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction: Social Marketing: A Powerful Approach to Social Change.\u003cbr\u003e \u003cbr\u003e PREPARING FOR SOCIAL MARKETING.\u003cbr\u003e \u003cbr\u003e Putting the Customer First: The Essential Social Marketing Insight.\u003cbr\u003e \u003cbr\u003e The Social Marketing Strategic Management Process.\u003cbr\u003e \u003cbr\u003e Listening to Customers: Research for Social Marketing.\u003cbr\u003e \u003cbr\u003e Understanding How Customer Behavior Changes.\u003cbr\u003e \u003cbr\u003e DOING SOCIAL MARKETING.\u003cbr\u003e \u003cbr\u003e Targeting Your Customer Through Market Segmentation Strategies.\u003cbr\u003e \u003cbr\u003e Bringing the Customer to the Door: Creating Active Contemplation of New Behaviors.\u003cbr\u003e \u003cbr\u003e Making the New Behavior Attractive and Low Cost: Benefit and Cost Strategies.\u003cbr\u003e \u003cbr\u003e Bringing Social Influence to Bear and Enhancing Self-Control.\u003cbr\u003e \u003cbr\u003e Inducing Action and Ensuring Maintenance.\u003cbr\u003e \u003cbr\u003e Creating Strategic Partnerships: Marketing to Other Publics.\u003cbr\u003e \u003cbr\u003e Conclusion: Central Principles of the New Social Marketing Paradigm.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Medicine: general issues [\u003ca title=\"See our other books on Medicine: general issues\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Medicine:%20general%20issues%20%5BMB%5D%22\"\u003eMB\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Jossey-Bass","offers":[{"title":"Brand New","offer_id":52503004152088,"sku":"9780787901370","price":43.56,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780787901370.jpg?v=1786323250","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/marketing-social-change-changing-behavior-to-promote-health-social-development-and-the-environment-hardback-9780787901370","provider":"Freshly Printed Books","version":"1.0","type":"link"}