{"product_id":"marketing-paperback-softback-9781742467214","title":"Marketing (Paperback \/ softback) 9781742467214","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMarketing\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eGreg Elliott (Author), Sharyn Rundle-Thiele (Author), David Waller (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781742467214, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 13 January 2012\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e640 pages\u003cbr\u003e25.4 x 21.6 x 2.6 cm, 1.41 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003ci\u003eMarketing 2\u003csup\u003end\u003c\/sup\u003e\u003c\/i\u003e edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. The 1\u003csup\u003est\u003c\/sup\u003e edition of this text was the most successful ‘ground-up' Introductory Marketing text ever released in the local market.\u003cbr\u003e \u003cbr\u003e   \u003cp\u003eBuilding on the strengths of the popular 1\u003csup\u003est\u003c\/sup\u003e edition, the text and its extensive accompanying digital resources are designed to engage students in the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the Asian region are featured to illustrate key concepts, coupled with detailed coverage of the latest marketing theory, research and thinking. This text provides a thorough analysis of contemporary marketing and is an essential guide to best practice.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1 Introduction to marketing 1  \u003cp\u003e2 The marketing environment and market analysis 37\u003c\/p\u003e \u003cp\u003e3 Market research 73\u003c\/p\u003e \u003cp\u003e4 Consumer behaviour 111\u003c\/p\u003e \u003cp\u003e5 Business buying behaviour 145\u003c\/p\u003e \u003cp\u003e6 Markets: segmentation, targeting and positioning 177\u003c\/p\u003e \u003cp\u003e7 Product 213\u003c\/p\u003e \u003cp\u003e8 Price 251\u003c\/p\u003e \u003cp\u003e9 Promotion 297\u003c\/p\u003e \u003cp\u003e10 Distribution (place) 345\u003c\/p\u003e \u003cp\u003e11 Services marketing 385\u003c\/p\u003e \u003cp\u003e12 Electronic marketing 419\u003c\/p\u003e \u003cp\u003e13 International marketing 457\u003c\/p\u003e \u003cp\u003e14 Marketing planning, implementation and evaluation 493\u003c\/p\u003e \u003cp\u003eAppendix Marketing plan 523\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52446331994392,"sku":"9781742467214","price":50.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781742467214.jpg?v=1785111097","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/marketing-paperback-softback-9781742467214","provider":"Freshly Printed Books","version":"1.0","type":"link"}