{"product_id":"marketing-paperback-softback-9780631196389","title":"Marketing (Paperback \/ softback) 9780631196389","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMarketing\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eDavid Mercer (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780631196389, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 19 December 1995\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e576 pages\u003cbr\u003e24.6 x 19.3 x 3 cm, 1.075 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eSince it was published, \u003ci\u003eMarketing\u003c\/i\u003e has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eAcknowledgement. \u003cp\u003e1. Introduction.\u003c\/p\u003e \u003cp\u003e2. The Customer.\u003c\/p\u003e \u003cp\u003e3. Marketing Research and Information.\u003c\/p\u003e \u003cp\u003e4. Market Positioning and Segmentation.\u003c\/p\u003e \u003cp\u003e5. Product or Service Decisions.\u003c\/p\u003e \u003cp\u003e6. New Products.\u003c\/p\u003e \u003cp\u003e7. Pricing Decisions.\u003c\/p\u003e \u003cp\u003e8. Distribution Decisions.\u003c\/p\u003e \u003cp\u003e9. Advertising.\u003c\/p\u003e \u003cp\u003e10. Other Forms of Promotion.\u003c\/p\u003e \u003cp\u003e11. Selling and Sales Management.\u003c\/p\u003e \u003cp\u003e12. International Marketing.\u003c\/p\u003e \u003cp\u003e13. The External Environment.\u003c\/p\u003e \u003cp\u003e14. Marketing Planning.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Brand New","offer_id":52316780036376,"sku":"9780631196389","price":27.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780631196389.jpg?v=1781825046","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/marketing-paperback-softback-9780631196389","provider":"Freshly Printed Books","version":"1.0","type":"link"}