{"product_id":"marketing-kit-for-dummies-multiple-component-retail-product-parts-enclosed-9780470401156","title":"Marketing Kit for Dummies (Multiple-component retail product, part(s) enclosed) 9780470401156","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMarketing Kit for Dummies\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eAlexander Hiam (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470401156, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eMultiple-component retail product, part(s) enclosed, published 27 January 2009\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e384 pages\u003cbr\u003e22.9 x 18.5 x 2.5 cm, 0.726 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThe forms, letters, and other tools included in \u003ci\u003eMarketing Kit For Dummies\u003c\/i\u003e, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy.  \u003cp\u003e\u003cb\u003eNote:\u003c\/b\u003e CD-ROM\/DVD and other supplementary materials are not included as part of eBook file.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eIntroduction.\u003c\/b\u003e  \u003cp\u003e\u003cb\u003ePart I: Tools for Designing Great Marketing Programs.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Boosting Your Business with Great Marketing.\u003c\/p\u003e \u003cp\u003eChapter 2: Crafting a Breakthrough Marketing Plan.\u003c\/p\u003e \u003cp\u003eChapter 3: Cutting Costs and Boosting Impact.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Advertising Management and Design.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4: Planning and Budgeting Ad Campaigns.\u003c\/p\u003e \u003cp\u003eChapter 5: Shortcuts to Great Ads.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Power Alternatives to Advertising.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6: Branding with Business Cards, Letterhead, and More.\u003c\/p\u003e \u003cp\u003eChapter 7: Creating Eye-Catching Brochures, Catalogs, and Spec Sheets.\u003c\/p\u003e \u003cp\u003eChapter 8: Planning Coupons and Other Sales Promotions.\u003c\/p\u003e \u003cp\u003eChapter 9: Spreading the Word with Newsletters.\u003c\/p\u003e \u003cp\u003eChapter 10: Taking Advantage of Publicity.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Honing Your Marketing Skills.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 11: The Customer Research Workshop.\u003c\/p\u003e \u003cp\u003eChapter 12: The Creativity Workshop.\u003c\/p\u003e \u003cp\u003eChapter 13: Writing Well for Marketing and Sales.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: Sales and Service Success.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 14: Mastering the Sales Process.\u003c\/p\u003e \u003cp\u003eChapter 15: Closing the Sale.\u003c\/p\u003e \u003cp\u003eChapter 16: The Sales Success Workshop.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VI: The Part of Tens.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 17: Ten Great Marketing Strategies.\u003c\/p\u003e \u003cp\u003eChapter 18: Ten Ways to Make Marketing Pay.\u003c\/p\u003e \u003cp\u003eChapter 19: Ten Ways to Market on the Web.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix: About the CD.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIndex.\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"For Dummies","offers":[{"title":"Brand New","offer_id":52276236321048,"sku":"9780470401156","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470401156.jpg?v=1781365528","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/marketing-kit-for-dummies-multiple-component-retail-product-parts-enclosed-9780470401156","provider":"Freshly Printed Books","version":"1.0","type":"link"}