{"product_id":"marketing-hrd-within-organizations-enhancing-the-visibility-effectiveness-and-credibility-of-programs-hardback-9781555424022","title":"Marketing HRD Within Organizations; Enhancing the Visibility, Effectiveness, and Credibility of Programs (Hardback) 9781555424022","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMarketing HRD Within Organizations\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eEnhancing the Visibility, Effectiveness, and Credibility of Programs\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJerry W. Gilley (Author), Steven A. Eggland (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781555424022, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 22 January 1992\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e264 pages\u003cbr\u003e28 x 13 x 3 cm, 0.567 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eBoost the image of your HRD department and carve a solid niche inthe organizational chart for your position.\u003cbr\u003e \u003cbr\u003e Discover how to:\u003cbr\u003e \u003cbr\u003e * Heighten the visibility of HRD\u003cbr\u003e * Earn employee commitment to your programs\u003cbr\u003e * Ensure that your programs are cost-effective and contribute tothe bottom line\u003cbr\u003e \u003cbr\u003e This handy guide explains how to use a range of marketing toolsincluding client research, cost\/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. Why HRD Professionals Must Be Marketing Oriented\u003cbr\u003e 2. Placing the Organization's Needs First: Meeting Expectations forHRD\u003cbr\u003e 3. Generating Interest and Participation in Training\u003cbr\u003e 4. Initiating a Strategic Marketing Plan for HRD: The FirstSteps\u003cbr\u003e 5. Market Research and Segmentation: Offering the Right Program atthe Right Time\u003cbr\u003e 6. Setting Program Prioroties and Allocating Limited Sources\u003cbr\u003e 7. Weighing the Costs and Benefits of Proposed Programs\u003cbr\u003e 8. Raising the Visibility of HRD Within the Organization\u003cbr\u003e 9. Communicating the Values and Benefits of HRD Persuasively\u003cbr\u003e 10. Putting Plans into Action: Sixteen Steps for Marketing HRDSuccessfully\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Pfeiffer","offers":[{"title":"Brand New","offer_id":52441818366232,"sku":"9781555424022","price":33.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781555424022.jpg?v=1785027341","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/marketing-hrd-within-organizations-enhancing-the-visibility-effectiveness-and-credibility-of-programs-hardback-9781555424022","provider":"Freshly Printed Books","version":"1.0","type":"link"}