{"product_id":"marketing-for-sustainable-development-rethinking-consumption-models-hardback-9781789450361","title":"Marketing for Sustainable Development; Rethinking Consumption Models (Hardback) 9781789450361","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMarketing for Sustainable Development\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eRethinking Consumption Models\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eSihem Dekhili (Edited by), S Dekhili (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781789450361, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 4 January 2022\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e336 pages\u003cbr\u003e1 x 1 x 1 cm, 0.454 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eMany people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline. \u003cbr\u003e\u003cbr\u003eIn a context that is marked by crises and much skepticism, marketing today should, more than ever, prove that it acts in good faith. This book offers practitioners, public authorities, professors and students illustrations that demonstrate that the dissemination of sustainable practices is indeed a marketing issue. It argues that it is particularly important not only to overcome the divide between the concepts of marketing and sustainability, but also to use marketing tools and frameworks to support sustainable development and strengthen the green market.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eContents\u003c\/p\u003e \u003cp\u003eForeword .\u003c\/p\u003e \u003cp\u003eJohn THØGERSEN\u003c\/p\u003e \u003cp\u003eAcknowledgments .\u003c\/p\u003e \u003cp\u003eSihem DEKHILI\u003c\/p\u003e \u003cp\u003eIntroduction .\u003c\/p\u003e \u003cp\u003eSihem DEKHILI\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Opposing the Market Through Responsible Consumption to Transform It 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAbdelmajid AMINE and Mouna BENHALLAM\u003c\/p\u003e \u003cp\u003e1.1 Introduction 1\u003c\/p\u003e \u003cp\u003e1.2 Corporate adjustment strategies in response to the contestation of market logic 2\u003c\/p\u003e \u003cp\u003e1.2.1 From an adaptive perspective of uprising recovery by the companies… 2\u003c\/p\u003e \u003cp\u003e1.2.2 …to a transformative market logic under pressure from protest movements 4\u003c\/p\u003e \u003cp\u003e1.3. Ideological and institutional categories of expressions of contestation 7\u003c\/p\u003e \u003cp\u003e1.3.1 Towards a redesign of the dominant ideology of the market system 7\u003c\/p\u003e \u003cp\u003exiii\u003c\/p\u003e \u003cp\u003exvii\u003c\/p\u003e \u003cp\u003exix\u003c\/p\u003e \u003cp\u003e1.3.2 Towards reestablishing a relationship of trust with the consumer 8\u003c\/p\u003e \u003cp\u003e1.4 Pragmatic and operational categories of of market contestation 9\u003c\/p\u003e \u003cp\u003e1.4.1 Towards a sustainable reconsideration of product offerings 9\u003c\/p\u003e \u003cp\u003e1.4.2 Towards a necessary reconfiguration of supply and distribution channels 11\u003c\/p\u003e \u003cp\u003e1.5 Conclusion and implications 13\u003c\/p\u003e \u003cp\u003e1.6 References 15\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Luxury and Sustainable Development: Companies and the Challenge of Overcoming Consumer Reluctance 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMohamed Akli ACHABOU and Sihem DEKHILI\u003c\/p\u003e \u003cp\u003e2.1 Introduction 19\u003c\/p\u003e \u003cp\u003e2.2 The commitment of the luxury sector to sustainability: an unavoidable but risky strategic choice! 20\u003c\/p\u003e \u003cp\u003e2.2.1 From luxury that wastes natural resources to “sustainable luxury” 21\u003c\/p\u003e \u003cp\u003e2.2.2 Luxury companies and the challenge of sustainability 23\u003c\/p\u003e \u003cp\u003e2.3 The perceived contradiction between luxury and sustainable development: origins and solutions 27\u003c\/p\u003e \u003cp\u003e2.3.1 The sources of consumer reluctance towards sustainable luxury offers 27\u003c\/p\u003e \u003cp\u003e2.3.2 What solutions are there for better integrating sustainable development into luxury? 30\u003c\/p\u003e \u003cp\u003e2.4 Conclusion 32\u003c\/p\u003e \u003cp\u003e2.5 References 34\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 The Fight Against Food Waste: Approaches and Limits to Consumer-based Actions 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGuillaume LE BORGNE, Margot DYEN, Géraldine CHABOUD and\u003c\/p\u003e \u003cp\u003eMaxime SEBBANE\u003c\/p\u003e \u003cp\u003e3.1 Introduction 37\u003c\/p\u003e \u003cp\u003e3.2 Food chains under tension, food losing value 38\u003c\/p\u003e \u003cp\u003e3.2.1 Food chains: the interactions and tensions of actors 39\u003c\/p\u003e \u003cp\u003e3.2.2 Giving value back to food? 41\u003c\/p\u003e \u003cp\u003e3.3 Consumer responsibility 42\u003c\/p\u003e \u003cp\u003e3.3.1 Food standardization: An injunction to downgrade products? The case of fruit and vegetables 43\u003c\/p\u003e \u003cp\u003e3.3.2 Combating waste at the consumer level, individualism and accelerated lifestyles: What are the contradictions? 44\u003c\/p\u003e \u003cp\u003e3.4 Reducing food waste in mass catering 45\u003c\/p\u003e \u003cp\u003e3.4.1 Separate, weigh, and inform: A winning strategy? 46\u003c\/p\u003e \u003cp\u003e3.4.2 Towards a collective awareness of sectoral restrictions and the degree of consumer autonomy 47\u003c\/p\u003e \u003cp\u003e3.5 Conclusion 50\u003c\/p\u003e \u003cp\u003e3.6 References 52\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Food Waste in Family Settings: What are the Challenges, Practices and Potential Solutions? 55\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAmélie CLAUZEL, Nathalie GUICHARD and Caroline RICHÉ\u003c\/p\u003e \u003cp\u003e4.1 Introduction 55\u003c\/p\u003e \u003cp\u003e4.2 The actors in family food waste: everyone is involved! 57\u003c\/p\u003e \u003cp\u003e4.2.1. One family, one way of wasting: many families, many ways? .. 57\u003c\/p\u003e \u003cp\u003e4.2.2 Role and perception of the main members of the family on food waste 61\u003c\/p\u003e \u003cp\u003e4.3 Multifaceted wastage during family consumption at home 65\u003c\/p\u003e \u003cp\u003e4.3.1 Managing shopping: a chronicle of foretold waste 66\u003c\/p\u003e \u003cp\u003e4.3.2 Sorting and storing groceries 69\u003c\/p\u003e \u003cp\u003e4.3.3 During meals: What about waste at the table? 71\u003c\/p\u003e \u003cp\u003e4.3.4 Proposed anti-waste solutions for each stage of consumption 73\u003c\/p\u003e \u003cp\u003e4.4 Conclusion: What about the future? 75\u003c\/p\u003e \u003cp\u003e4.5 References 77\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 The Packaging-free Product Market: A Renewal of Practices 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMaud DANIEL-CHEVER, Élisa MONNOT, Fanny RENIOU and Lucie SIRIEIX\u003c\/p\u003e \u003cp\u003e5.1 Introduction 79\u003c\/p\u003e \u003cp\u003e5.2 The characteristics of packaging-free consumption 81\u003c\/p\u003e \u003cp\u003e5.2.1 Where does the enthusiasm for packaging-free products come from? 81\u003c\/p\u003e \u003cp\u003e5.2.2 Consuming packaging-free products 83\u003c\/p\u003e \u003cp\u003e5.2.3. Motivations for and obstacles to packaging-free consumption 84\u003c\/p\u003e \u003cp\u003e5.3 Offerings on the packaging-free product market 88\u003c\/p\u003e \u003cp\u003e5.3.1 Positioning strategies of packaging-free product suppliers 88\u003c\/p\u003e \u003cp\u003e5.3.2 The offering proposed and the range of products 92\u003c\/p\u003e \u003cp\u003e5.3.3 The “logistics, distribution and merchandising” triptych for packaging-free products 94\u003c\/p\u003e \u003cp\u003e5.3.4. Information support for consumers of packaging-free products .. 96\u003c\/p\u003e \u003cp\u003e5.3.5 Revisiting the role of the seller 98\u003c\/p\u003e \u003cp\u003e5.4 Conclusion 100\u003c\/p\u003e \u003cp\u003e5.5 References 100\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6. The Conditions for Effective Social Communication .. 103\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAgnès FRANÇOIS-LECOMPTE and Sylvie FOUTREL\u003c\/p\u003e \u003cp\u003e6.1 Introduction 103\u003c\/p\u003e \u003cp\u003e6.2 Social communication: a shifting reality 105\u003c\/p\u003e \u003cp\u003e6.2.1 To say or not to say? 105\u003c\/p\u003e \u003cp\u003e6.2.2 A triptych to be adapted to different situations 107\u003c\/p\u003e \u003cp\u003e6.3 How can the credibility of communications be ensured? 108\u003c\/p\u003e \u003cp\u003e6.3.1 Communicating using proof 109\u003c\/p\u003e \u003cp\u003e6.3.2 Seeking out external guarantees 110\u003c\/p\u003e \u003cp\u003e6.3.3 Getting others to talk about you 111\u003c\/p\u003e \u003cp\u003e6.3.4 A long-term commitment 112\u003c\/p\u003e \u003cp\u003e6.4 How can CSR provide added value to customers? 112\u003c\/p\u003e \u003cp\u003e6.4.1 Choosing the adequate themes of communication 112\u003c\/p\u003e \u003cp\u003e6.4.2 Translating social engagement into customer benefit 113\u003c\/p\u003e \u003cp\u003e6.4.3 Choosing the right tone for communications 115\u003c\/p\u003e \u003cp\u003e6.5 Conclusion 118\u003c\/p\u003e \u003cp\u003e6.6 References 119\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 The Effectiveness of “Provocation” in Environmental Advertising: Beware of “Greenbashing” 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSihem DEKHILI and Samer ELHAJJAR\u003c\/p\u003e \u003cp\u003e7.1 Introduction 121\u003c\/p\u003e \u003cp\u003e7.2 Greenbashing: clarification of a new concept 123\u003c\/p\u003e \u003cp\u003e7.2.1 Advertising and contestation 123\u003c\/p\u003e \u003cp\u003e7.2.2 Environmental advertising: from greenwashing to provocation 124\u003c\/p\u003e \u003cp\u003e7.2.3 Greenbashing: what are the specificities of environmental advertising? 126\u003c\/p\u003e \u003cp\u003e7.3 The effects of provocation on the effectiveness of environmental advertising 128\u003c\/p\u003e \u003cp\u003e7.3.1 The empirical study: an experiment with consumers 128\u003c\/p\u003e \u003cp\u003e7.3.2 Effect of provocation on the effectiveness of environmental advertising: mixed results 130\u003c\/p\u003e \u003cp\u003e7.4 Conclusion 132\u003c\/p\u003e \u003cp\u003e7.5 References 134\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 How Can We Communicate Effectively About Climate Change? 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePhilippe ODOU, Marie SCHILL and Manu NAVARRO\u003c\/p\u003e \u003cp\u003e8.1 Introduction 137\u003c\/p\u003e \u003cp\u003e8.2 A gap between awareness and behavior 139\u003c\/p\u003e \u003cp\u003e8.2.1 Awareness of the threat posed by climate change 139\u003c\/p\u003e \u003cp\u003e8.2.2 Psychological obstacles to changing our modes of consumption 140\u003c\/p\u003e \u003cp\u003e8.3 How can we communicate about climate change? 142\u003c\/p\u003e \u003cp\u003e8.3.1 What kind of communication should be encouraged? 142\u003c\/p\u003e \u003cp\u003e8.3.2 Which emotions should be focused on in the fight against climate change? 143\u003c\/p\u003e \u003cp\u003e8.4 Mental representations of climate change among children 147\u003c\/p\u003e \u003cp\u003e8.4.1 Engagement and representations of children relating to climate change 148\u003c\/p\u003e \u003cp\u003e8.4.2 How can we talk to children about climate change? 149\u003c\/p\u003e \u003cp\u003e8.5 Conclusion 153\u003c\/p\u003e \u003cp\u003e8.6 References 154\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Environmental Regulations and Awareness-raising Campaigns: Promoting Behavioral Change through Government Interventions 157\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLeila ELGAAIED-GAMBIER and Laurent BERTRANDIAS\u003c\/p\u003e \u003cp\u003e9.1 Introduction 157\u003c\/p\u003e \u003cp\u003e9.2 Overview of the environmental intervention tools of public authorities 159\u003c\/p\u003e \u003cp\u003e9.2.1. Coercive environmental measures: the most radical approach .. 159\u003c\/p\u003e \u003cp\u003e9.2.2 Ecotaxes and financial incentives: taxation as a dissuasion or an incentive 160\u003c\/p\u003e \u003cp\u003e9.2.3 Environmental information, awareness-raising campaigns and persuasion: the crucial role of education 161\u003c\/p\u003e \u003cp\u003e9.2.4 Green nudges: using behavioral science to serve environmental public policies 162\u003c\/p\u003e \u003cp\u003e9.2.5 Towards an optimal regulatory mix 163\u003c\/p\u003e \u003cp\u003e9.3 Improving the effectiveness of pro-environmental public policies: the contribution of marketing 167\u003c\/p\u003e \u003cp\u003e9.3.1 Adopting a megamarketing approach to increase the chances of success of pro-environmental measures 167\u003c\/p\u003e \u003cp\u003e9.3.2 Identifying competing legitimacies and mapping power structures 168\u003c\/p\u003e \u003cp\u003e9.3.3 Understanding the cognitive patterns of individuals 169\u003c\/p\u003e \u003cp\u003e9.3.4. Segmenting the “market” to optimize legitimization strategies .. 171\u003c\/p\u003e \u003cp\u003e9.3.5 Establishing legitimization strategies: the crucial role of communication and education 172\u003c\/p\u003e \u003cp\u003e9.4 Conclusion 174\u003c\/p\u003e \u003cp\u003e9.5 References 176\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 The Repairability of Household Appliances: A Selling Point for Utilitarian Products 179\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMickaël DUPRÉ, Patrick GABRIEL and Gaëlle BOULBRY\u003c\/p\u003e \u003cp\u003e10.1 Introduction 179\u003c\/p\u003e \u003cp\u003e10.2 Repairability: a complex concept 180\u003c\/p\u003e \u003cp\u003e10.2.1 Beneficial political incentives 180\u003c\/p\u003e \u003cp\u003e10.2.2 Environmental labeling: effects that are difficult to grasp 183\u003c\/p\u003e \u003cp\u003e10.2.3 A limited selling point 184\u003c\/p\u003e \u003cp\u003e10.3 The effects of a “repairability” label on purchasing behaviors: mixed results 187\u003c\/p\u003e \u003cp\u003e10.3.1 The study: an experiment using fictitious e-commerce sites 187\u003c\/p\u003e \u003cp\u003e10.3.2 Understanding labelR: a positive valence 188\u003c\/p\u003e \u003cp\u003e10.3.3 The effects of the labelR on purchasing decisions: utilitarianism as a moderator 189\u003c\/p\u003e \u003cp\u003e10.4 Conclusion 190\u003c\/p\u003e \u003cp\u003e10.5 References 193\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 The Role of the Fairtrade Label in the Spread of Sustainable Production and Responsible Consumption in West Africa: The Case of Côte d’Ivoire 195\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMantiaba COULIBALY-BALLET\u003c\/p\u003e \u003cp\u003e11.1 Introduction 195\u003c\/p\u003e \u003cp\u003e11.2 The Fairtrade label: towards sustainable production and responsible consumption 197\u003c\/p\u003e \u003cp\u003e11.2.1 The position of the Fairtrade label: the quest for sustainable production 197\u003c\/p\u003e \u003cp\u003e11.2.2 Fairtrade and responsible consumption: a label in search of legitimacy among consumers 203\u003c\/p\u003e \u003cp\u003e11.3 The application of the Fairtrade label by producer organizations in Côte d’Ivoire: challenges and implications 207\u003c\/p\u003e \u003cp\u003e11.3.1 Case study 207\u003c\/p\u003e \u003cp\u003e11.3.2 Accompanying actions for producers: a source of sustainability and responsible consumption 208\u003c\/p\u003e \u003cp\u003e11.4 Conclusion 213\u003c\/p\u003e \u003cp\u003e11.5 References 213\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Mobile Apps and Environmentally Friendly Consumption: Typology, Mechanisms and Limitations 217\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAdeline OCHS and Julien SCHMITT\u003c\/p\u003e \u003cp\u003e12.1 Introduction 217\u003c\/p\u003e \u003cp\u003e12.2 A typology of environmentally friendly mobile apps 218\u003c\/p\u003e \u003cp\u003e12.2.1 Environmentally friendly consumption and mobile apps 218\u003c\/p\u003e \u003cp\u003e12.2.2 The different stages of the purchase decision-making process of environmentally friendly products 221\u003c\/p\u003e \u003cp\u003e12.3 The influence of mobile apps on behavior 228\u003c\/p\u003e \u003cp\u003e12.3.1 The cognitive influence of mobile apps 228\u003c\/p\u003e \u003cp\u003e12.3.2 The social influence of mobile apps 229\u003c\/p\u003e \u003cp\u003e12.3.3 The emotional influence of mobile apps 230\u003c\/p\u003e \u003cp\u003e12.4 What are the implications for the different actors in environmentally friendly consumption? 232\u003c\/p\u003e \u003cp\u003e12.4.1 At the brand level: (re)learning how to communicate 232\u003c\/p\u003e \u003cp\u003e12.4.2 Much needed regulation 234\u003c\/p\u003e \u003cp\u003e12.4.3 Taking into account the potential negative effects of mobile apps 234\u003c\/p\u003e \u003cp\u003e12.5 Conclusion 235\u003c\/p\u003e \u003cp\u003e12.6 References 236\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 Digitalization in the Service of Socially Responsible Consumption? Focus on Food Consumption 239\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChristine GONZALEZ, Béatrice SIADOU-MARTIN and Jean-Marc FERRANDI\u003c\/p\u003e \u003cp\u003e13.1 Introduction 239\u003c\/p\u003e \u003cp\u003e13.2 The paradoxes of digitalization and sustainable food 241\u003c\/p\u003e \u003cp\u003e13.2.1 What compatibility is there between digitalization and sustainable food? 241\u003c\/p\u003e \u003cp\u003e13.2.2 A critical look at consumer responsibilization 244\u003c\/p\u003e \u003cp\u003e13.2.3 The environmental impact of digitalization 246\u003c\/p\u003e \u003cp\u003e13.3 Digital technology: a powerful tool 248\u003c\/p\u003e \u003cp\u003e13.3.1 Successfully bringing about more responsible behaviors 248\u003c\/p\u003e \u003cp\u003e13.3.2 A typology of digital tools according to their objectives 251\u003c\/p\u003e \u003cp\u003e13.4 Conclusion 256\u003c\/p\u003e \u003cp\u003e13.5 References 258\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14. Augmented Products: The Contribution of Industry 4.0\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eto Sustainable Consumption 261\u003c\/p\u003e \u003cp\u003eMyriam ERTZ, Shouheng SUN, Émilie BOILY, Gautier Georges Yao QUENUM,\u003c\/p\u003e \u003cp\u003eKubiat PATRICK, Yassine LAGHRIB, Damien HALLEGATTE, Julien BOUSQUET\u003c\/p\u003e \u003cp\u003eand Imen LATROUS\u003c\/p\u003e \u003cp\u003e14.1 Introduction 261\u003c\/p\u003e \u003cp\u003e14.2 Infrastructures and processes 265\u003c\/p\u003e \u003cp\u003e14.2.1 Additive manufacturing and shifts in production paradigms 265\u003c\/p\u003e \u003cp\u003e14.2.2 The Internet of Things in favor of the automated and remote management of products 269\u003c\/p\u003e \u003cp\u003e14.3 Analytical capabilities 272\u003c\/p\u003e \u003cp\u003e14.3.1 Big Data: a 360-degree knowledge of the product 272\u003c\/p\u003e \u003cp\u003e14.3.2 Artificial intelligence and support for decision-making in managing the life cycle of products 276\u003c\/p\u003e \u003cp\u003e14.4 Conclusion 277\u003c\/p\u003e \u003cp\u003e14.5 References 282\u003c\/p\u003e \u003cp\u003eConclusion 285\u003c\/p\u003e \u003cp\u003eSihem DEKHILI\u003c\/p\u003e \u003cp\u003eList of Authors 291\u003c\/p\u003e \u003cp\u003eIndex 295\u003c\/p\u003e \u003cp\u003eForeword\u003c\/p\u003e \u003cp\u003eJohn THØGERSEN\u003cbr\u003e \u003ci\u003eDepartment of Management, Aarhus University, Denmark\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eSince the Industrial Revolution, humanity has been extremely successful in\u003c\/p\u003e \u003cp\u003ecombating diseases, producing a sufficient supply of food and other necessities and\u003c\/p\u003e \u003cp\u003eadapting its environments to its needs. However, this success has a downside. The\u003c\/p\u003e \u003cp\u003eboom in human production and consumption has led to planetary boundaries for safe\u003c\/p\u003e \u003cp\u003eoperating spaces being crossed in a range of areas, including climate change,\u003c\/p\u003e \u003cp\u003ebiosphere integrity, biogeochemical flows and land-system change. Humanity is\u003c\/p\u003e \u003cp\u003enow so plentiful and powerful that our activities impact basic planetary functions.\u003c\/p\u003e \u003cp\u003eThis development is so radical that scientists speak about a new geological epoch:\u003c\/p\u003e \u003cp\u003ethe Anthropocene. Therefore, humans, for their own sake, must become stewards of\u003c\/p\u003e \u003cp\u003ethe planet and get us back into a safe operating space, while maintaining acceptable\u003c\/p\u003e \u003cp\u003eways of life, as expressed, for example, in the UN’s Sustainable Development\u003c\/p\u003e \u003cp\u003eGoals. This is a major task and it is the government’s responsibility to organize and\u003c\/p\u003e \u003cp\u003eregulate it. However, governments will not be able to prevail without the support\u003c\/p\u003e \u003cp\u003eand active engagement of companies and the civil society as both consumers and\u003c\/p\u003e \u003cp\u003ecitizens.\u003c\/p\u003e \u003cp\u003eEngaged citizens are a valuable source of knowledge and ideas for new norms\u003c\/p\u003e \u003cp\u003eand regulations that are adapted to the national and local context. An informed\u003c\/p\u003e \u003cp\u003ecitizenry is also a prerequisite for achieving the necessary acceptance and support\u003c\/p\u003e \u003cp\u003efor new regulations. In addition, changes in consumer behavior are a prerequisite for\u003c\/p\u003e \u003cp\u003emany transformations, including the move from fossil to renewable energy, from a\u003c\/p\u003e \u003cp\u003elinear to a circular economy, and to a more plant-based diet in industrialized\u003c\/p\u003e \u003cp\u003ecountries.\u003cbr\u003e \u003ci\u003eMarketing for Sustainable Development,\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ecoordinated by Sihem DEKHILI. © ISTE Ltd 2021.\u003c\/p\u003e \u003cp\u003eThe scientific understanding of global challenges and technical solutions has\u003c\/p\u003e \u003cp\u003eincreased tremendously in recent decades, but knowledge and understanding of “the\u003c\/p\u003e \u003cp\u003edemand side” is lagging behind. We need more knowledge and understanding of\u003c\/p\u003e \u003cp\u003ecitizen-consumers’ concerns, limitations, goals and wants with regards to new and\u003c\/p\u003e \u003cp\u003esustainable products, services and wider solutions, as part of a wide range of\u003c\/p\u003e \u003cp\u003esustainability transformations. We also need more knowledge of how to gain the\u003c\/p\u003e \u003cp\u003eacceptance, support and engagement of the public, as citizens and consumers with\u003c\/p\u003e \u003cp\u003ediverse values, needs, wants, resources and contexts.\u003c\/p\u003e \u003cp\u003eFor example, in developed countries, private households are responsible\u003c\/p\u003e \u003cp\u003efor about a third of wasted food and about two thirds of plastic waste. Packaging\u003c\/p\u003e \u003cp\u003ewaste, most of which is discarded by households, creates significant problems in\u003c\/p\u003e \u003cp\u003enature. Therefore, consumers need to be actively engaged in closing the loops for\u003c\/p\u003e \u003cp\u003ematerials that pass through private households in huge volumes for the radical and\u003c\/p\u003e \u003cp\u003eurgently-needed transformation from a linear to a circular economic model to\u003c\/p\u003e \u003cp\u003esucceed. Marketing, as a discipline and practice, has accumulated experiences and\u003c\/p\u003e \u003cp\u003einsights and developed effective tools to strengthen consumer acceptance of\u003c\/p\u003e \u003cp\u003erecycled products or products made using recycled materials, and to increase the\u003c\/p\u003e \u003cp\u003eamount and quality of waste materials that are reused or recycled from households.\u003c\/p\u003e \u003cp\u003eThis book coordinated by Sihem Dekhili is a welcome contribution to advancing\u003c\/p\u003e \u003cp\u003eour knowledge and understanding of the role of the demand side for sustainable\u003c\/p\u003e \u003cp\u003edevelopment and especially about how to mobilize the tools, techniques and insights\u003c\/p\u003e \u003cp\u003eof marketing for sustainable development. It offers a range of fresh perspectives on\u003c\/p\u003e \u003cp\u003esustainability transformations in the modern digital era, drawing on the creativity\u003c\/p\u003e \u003cp\u003eand skills of a broad group of researchers. Like marketing in general, its main focus\u003c\/p\u003e \u003cp\u003eis on individuals as consumers and on creating value for all parties in an exchange as\u003c\/p\u003e \u003cp\u003ea means to achieve organizational and societal goals. This customer-centric\u003c\/p\u003e \u003cp\u003eperspective of marketing may be the most important contribution to speeding up\u003c\/p\u003e \u003cp\u003esustainability transformations. However, marketing is not limited to commercial\u003c\/p\u003e \u003cp\u003eexchanges and viewing people as individual consumers. Marketing has proven to be\u003c\/p\u003e \u003cp\u003ean effective means for attaining massive changes in behaviors and lifestyles,\u003c\/p\u003e \u003cp\u003eincluding making citizens aware of the need for sustainability transformations in\u003c\/p\u003e \u003cp\u003eorder to accept the required regulations. It is important to ensure consumers are\u003c\/p\u003e \u003cp\u003ewell-informed and understand and trust sustainable products, services and solutions,\u003c\/p\u003e \u003cp\u003eboth to convince them that it is worth their effort and help them to adopt more\u003c\/p\u003e \u003cp\u003esustainable goods and practices. Especially, marketing has refined effective tools to\u003c\/p\u003e \u003cp\u003ehelp consumers make sustainable choices in supermarkets, including credible\u003c\/p\u003e \u003cp\u003esustainability labeling.\u003c\/p\u003e \u003cp\u003eMobilizing consumers and engaging them in sustainability transformations\u003c\/p\u003e \u003cp\u003erequires a deep understanding of their diversity, and the ambiguity and conflicts\u003c\/p\u003e \u003cp\u003erelated to their goals. Some consumers resist the conventional market system and\u003c\/p\u003e \u003cp\u003eexperiment with various forms of simpler, sufficiency-oriented lifestyles. Others\u003c\/p\u003e \u003cp\u003emake an effort to choose environmentally-friendly products and services. Still others\u003c\/p\u003e \u003cp\u003eare environmentally concerned, but feel unable to do anything because they feel that\u003c\/p\u003e \u003cp\u003ethey lack credible environmental information or believe that the tradeoffs are\u003c\/p\u003e \u003cp\u003einsurmountable. It is therefore important to differentiate between people with\u003c\/p\u003e \u003cp\u003edifferent needs, wants, and abilities and to adapt regulation, education,\u003c\/p\u003e \u003cp\u003ecommunication and solutions accordingly. More than any other discipline,\u003c\/p\u003e \u003cp\u003emarketing has developed insights and effective tools for the segmentation and\u003c\/p\u003e \u003cp\u003etargeting of consumers with different needs, wants, and abilities.\u003c\/p\u003e \u003cp\u003eThis book is a much-needed contribution to the understanding of the demand\u003c\/p\u003e \u003cp\u003eside in sustainability transformations and especially of marketing as a force for\u003c\/p\u003e \u003cp\u003echange towards sustainable development goals. It combines a solid foundation in the\u003c\/p\u003e \u003cp\u003eaccumulated insights of marketing with an appreciation of the specific challenges\u003c\/p\u003e \u003cp\u003eand opportunities of the current age, including digitalization, mobile applications,\u003c\/p\u003e \u003cp\u003emachine-to-machine communication and the Internet of Things. These new\u003c\/p\u003e \u003cp\u003etechnologies are rapidly changing our lives and when they are used well, they offer\u003c\/p\u003e \u003cp\u003enew opportunities for supporting responsible consumer behavior and sustainability\u003c\/p\u003e \u003cp\u003etransformations. This makes this book a useful resource for marketing scholars and\u003c\/p\u003e \u003cp\u003epractitioners alike; indeed for everyone who is engaged in the sustainable\u003c\/p\u003e \u003cp\u003etransformation of society, in companies, politics, NGOs and the civil society.\u003c\/p\u003e \u003cp\u003eAcknowledgments\u003c\/p\u003e \u003cp\u003eSihem DEKHILI\u003cbr\u003e \u003ci\u003eCNRS – BETA, University of Strasbourg, France\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eThe journey from an idea born several years ago to the production of this book\u003c\/p\u003e \u003cp\u003ehas been an extremely exciting adventure!\u003c\/p\u003e \u003cp\u003eFirst of all, my warmest thanks go to the 41 authors of this book who have\u003c\/p\u003e \u003cp\u003eshared my enthusiasm for the topic of responsible marketing and its role in\u003c\/p\u003e \u003cp\u003estrengthening the sustainable development movement. The exchange of ideas and\u003c\/p\u003e \u003cp\u003ediscussions has been a source of great richness.\u003c\/p\u003e \u003cp\u003eAll of the authors have brought their expertise to the reflections within the\u003c\/p\u003e \u003cp\u003eframework of a collective work that has been undertaken in a spirit of attentive\u003c\/p\u003e \u003cp\u003elistening and conviviality. This kind of project makes the job of an academic even\u003c\/p\u003e \u003cp\u003emore stimulating.\u003c\/p\u003e \u003cp\u003eHuge thanks go to John Thøgersen for the Foreword, as well as for his\u003c\/p\u003e \u003cp\u003eavailability and great kindness. He is a renowned researcher, whose activities and\u003c\/p\u003e \u003cp\u003epublications in the field of sustainable consumption are numerous.\u003c\/p\u003e \u003cp\u003eI would also like to extend particular thanks to Jean-Marc Ferrandi and Patrick\u003c\/p\u003e \u003cp\u003eGabriel for their thoughtful advice.\u003c\/p\u003e \u003cp\u003eLastly, the aim of proposing a work anchored in action would have been\u003c\/p\u003e \u003cp\u003eimpossible without the numerous practitioners who offered their viewpoints and\u003cbr\u003e \u003ci\u003eMarketing for Sustainable Development,\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eenriched the analyses of the researchers. If only they could all be thanked here for\u003c\/p\u003e \u003cp\u003etheir precious contribution!\u003c\/p\u003e \u003cp\u003eI hope the readers take as much pleasure from the reading of this book as its\u003c\/p\u003e \u003cp\u003eauthors did from creating it!\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-ISTE","offers":[{"title":"Brand New","offer_id":52446802379032,"sku":"9781789450361","price":122.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781789450361.jpg?v=1785114178","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/marketing-for-sustainable-development-rethinking-consumption-models-hardback-9781789450361","provider":"Freshly Printed Books","version":"1.0","type":"link"}