{"product_id":"marketing-for-rainmakers-52-rules-of-engagement-to-attract-and-retain-customers-for-life-hardback-9780470247532","title":"Marketing for Rainmakers; 52 Rules of Engagement to Attract and Retain Customers for Life (Hardback) 9780470247532","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMarketing for Rainmakers\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003e52 Rules of Engagement to Attract and Retain Customers for Life\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003ePhil Fragasso (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470247532, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 8 August 2008\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e304 pages\u003cbr\u003e22.4 x 14.6 x 2.5 cm, 0.426 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eYou are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. \u003ci\u003eMarketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life\u003c\/i\u003e presents practical concepts, helpful tips and real-life examples to help you take your business to the next level with marketing that focuses on the customers’ needs. Fifty-two business-building ideas will inspire you to take immediate action and develop a marketing mindset.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eDedication.  \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003eIntroduction: Making Rain While the Sun Shines.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection One: The Brand-Focused Rainmaking Marketer.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRoe #1: Begin at the End.\u003c\/p\u003e \u003cp\u003eRoe #2: Be a Hobgoblin.\u003c\/p\u003e \u003cp\u003eRoe #3: Get Yourself Some Culture.\u003c\/p\u003e \u003cp\u003eRoe #4: Be True to Your School.\u003c\/p\u003e \u003cp\u003eRoe #5: Say It Like You Mean It.\u003c\/p\u003e \u003cp\u003eRoe #6: Broaden Your Brandwidth.\u003c\/p\u003e \u003cp\u003eRoe #7: Bow to the Wow.\u003c\/p\u003e \u003cp\u003eRoe #8: Stay Up, Sell Out, Cash In.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Two : The Strategic Rainmaking Marketer.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRoe #9: See the Forest in Every Tree.\u003c\/p\u003e \u003cp\u003eRoe #10: Feed the Lion and Spare the Mouse.\u003c\/p\u003e \u003cp\u003eRoe #11: Smarten Up.\u003c\/p\u003e \u003cp\u003eRoe #12: Manifest Your Destiny.\u003c\/p\u003e \u003cp\u003eRoe #13: Kill the Cat.\u003c\/p\u003e \u003cp\u003eRoe #14: Fuhgeddabout Woulda Coulda Shoulda.\u003c\/p\u003e \u003cp\u003eRoe #15: Muddy the Waters.\u003c\/p\u003e \u003cp\u003eRoe #16: Start From Scratch.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Three: The Tactical Rainmaking Marketer.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRoe #17: Celebrate Smilestones.\u003c\/p\u003e \u003cp\u003eRoe #18: Ignore the Bliss.\u003c\/p\u003e \u003cp\u003eRoe #19: Stick It.\u003c\/p\u003e \u003cp\u003eRoe #20: Shorten Up to Sweeten Up.\u003c\/p\u003e \u003cp\u003eRoe #21: Face the Facts.\u003c\/p\u003e \u003cp\u003eRoe #22: Say No to Yes But.\u003c\/p\u003e \u003cp\u003eRoe #23: Sweat Like a Pig.\u003c\/p\u003e \u003cp\u003eRoe #24: Lose Your Head.\u003c\/p\u003e \u003cp\u003eRoe #25: Slow Down to Speed Up.\u003c\/p\u003e \u003cp\u003eRoe #26: Don't Just Because You Can.\u003c\/p\u003e \u003cp\u003eRoe #27: Show Them the Money.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Four : The Customer-Focused Rainmaking Marketer.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRoe #28: Walk a Mile in Your Customer's Shoes—\u003ci\u003eBACKWARDS\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003eRoe #29: Reject IOUs.\u003c\/p\u003e \u003cp\u003eRoe #30: Act Big, Feel Small.\u003c\/p\u003e \u003cp\u003eRoe #31: Speak Greek Only in Greece.\u003c\/p\u003e \u003cp\u003eRoe #32: Listen to be Heard.\u003c\/p\u003e \u003cp\u003eRoe #33: Say \u003ci\u003eNYET\u003c\/i\u003e to Nyuk!\u003c\/p\u003e \u003cp\u003eRoe #34: Love'em \u003ci\u003eOR\u003c\/i\u003e Leave'em.\u003c\/p\u003e \u003cp\u003eRoe #35: Go the Extra 18 Inches.\u003c\/p\u003e \u003cp\u003eRoe #36: Tarnish the Golden Rule.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Five: The Competitive Rainmaking Marketer.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRoe #37: See the Whites of Their Eyes.\u003c\/p\u003e \u003cp\u003eRoe #38: Shop Till You Drop.\u003c\/p\u003e \u003cp\u003eRoe #39: Experience the Experience.\u003c\/p\u003e \u003cp\u003eRoe #40: Choose to Lose.\u003c\/p\u003e \u003cp\u003eRoe #41: Analyze This.\u003c\/p\u003e \u003cp\u003eRoe #42: Expect the Unexpected.\u003c\/p\u003e \u003cp\u003eRoe #43: Give Up.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Six: The Hardwired Rainmaking Marketer.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRoe #44: Tell a Story Worth a Thousand Pictures.\u003c\/p\u003e \u003cp\u003eRoe #45: French KISS.\u003c\/p\u003e \u003cp\u003eRoe #46: Light Your Lying Pants on Fire.\u003c\/p\u003e \u003cp\u003eRoe #47: Sell Soft, Market Hard.\u003c\/p\u003e \u003cp\u003eRoe #48: Reduce Your Attention Spam.\u003c\/p\u003e \u003cp\u003eRoe #49: Choose Them Over Us.\u003c\/p\u003e \u003cp\u003eRoe #50: Just Don't Do ID.\u003c\/p\u003e \u003cp\u003eRoe #51: Suck It Up.\u003c\/p\u003e \u003cp\u003eRoe #52: Burn This Book.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52257220624664,"sku":"9780470247532","price":17.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470247532_215899.jpg?v=1781278036","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/marketing-for-rainmakers-52-rules-of-engagement-to-attract-and-retain-customers-for-life-hardback-9780470247532","provider":"Freshly Printed Books","version":"1.0","type":"link"}