{"product_id":"marketing-ethics-hardback-9780631214229","title":"Marketing Ethics (Hardback) 9780631214229","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMarketing Ethics\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\"In his Marketing Ethics, George Brenkert addresses significant moral issues and dilemmas in marketing using the moral concepts of freedom, integrity, justice, privacy, and welfare. It is carefully argued and comprehensive in scope. This is a genuine contribution.\"\u003cbr\u003e \u003ci\u003e–Norman Bowie, University of Minnesota\u003cbr\u003e \u003c\/i\u003e\u003cbr\u003e   \u003cp\u003e“This book is the new one-stop shop for those interested in any aspect of marketing ethics. It is written in the best tradition of applied ethics: practically written and theoretically well-founded.” \u003ci\u003e\u003cbr\u003e \u003c\/i\u003e\u003ci\u003e–Ronald Jeurissen, Nyenrode Business Universiteit, the Netherlands\u003c\/i\u003e\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eGeorge G. Brenkert (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780631214229, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 1 February 2008\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e272 pages\u003cbr\u003e23.7 x 16 x 2.6 cm, 0.567 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e”Brenkert's book offers a carefully reasoned and serious examination of marketing ethics. He provides useful insights into the several important topics he examines in the text.” (\u003ci\u003eNotre Dame Philosophical Reviews\u003c\/i\u003e, May 2009)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003ci\u003eMarketing Ethics\u003c\/i\u003e addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. \u003cbr\u003e \u003cul\u003e \u003cli\u003eA substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality\u003c\/li\u003e \u003cli\u003eIdentifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing\u003c\/li\u003e \u003cli\u003eConsiders broader meanings and background assumptions of marketing infrequently included in other marketing literature\u003c\/li\u003e \u003cli\u003eAdds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency\u003c\/li\u003e \u003c\/ul\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePreface. \u003cp\u003e\u003cb\u003e1. Marketing, Ethics, and Morality\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003eThe Ethical Challenges Marketing Faces.\u003c\/p\u003e \u003cp\u003eThinking about Ethics and Morality.\u003c\/p\u003e \u003cp\u003eDefining Marketing.\u003c\/p\u003e \u003cp\u003eMarketing as a Practical Activity.\u003c\/p\u003e \u003cp\u003eTowards a Marketing Ethics Framework.\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2. Marketers and their Markets\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003eMarketing and the Marketing Concept.\u003c\/p\u003e \u003cp\u003eMarketing Research.\u003c\/p\u003e \u003cp\u003eCompetitive Intelligence.\u003c\/p\u003e \u003cp\u003eSegmentation and Target Marketing.\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3. From Product Development to Distribution\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003eProduct Development.\u003c\/p\u003e \u003cp\u003ePackaging and Labeling.\u003c\/p\u003e \u003cp\u003ePricing.\u003c\/p\u003e \u003cp\u003eDistribution.\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4. Promotion: Advertising, Retailing, and Customers\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003eAdvertising.\u003c\/p\u003e \u003cp\u003eRetailing.\u003c\/p\u003e \u003cp\u003eCustomer Responsibilities.\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5. Marketing in a Global Society\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003eMarketing and Other Societies.\u003c\/p\u003e \u003cp\u003eThe Expansion of Marketing Within Society: Social and Political Marketing.\u003c\/p\u003e \u003cp\u003eFostering Ethical Marketing.\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003eAppendices.\u003c\/p\u003e \u003cp\u003eI. AMA Statement of Ethics (adopted in 2004).\u003c\/p\u003e \u003cp\u003eII. The Hunt--Vitell General Theory of Marketing Ethics.\u003c\/p\u003e \u003cp\u003eIII. SCIP Code of Ethics for Competitive Intelligence Professionals.\u003c\/p\u003e \u003cp\u003eBibliography.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Society \u0026amp; culture: general [\u003ca title=\"See our other books on Society \u0026amp; culture: general\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Society%20\u0026amp;%20culture:%20general%20%5BJF%5D%22\"\u003eJF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Brand New","offer_id":52316815589656,"sku":"9780631214229","price":77.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780631214229.jpg?v=1781826438","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/marketing-ethics-hardback-9780631214229","provider":"Freshly Printed Books","version":"1.0","type":"link"}