{"product_id":"marketing-automation-for-dummies-paperback-softback-9781118772225","title":"Marketing Automation For Dummies (Paperback \/ softback) 9781118772225","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMarketing Automation For Dummies\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eMathew Sweezey (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118772225, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 13 May 2014\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e320 pages\u003cbr\u003e23.4 x 18.8 x 2.3 cm, 0.454 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eMultiply the effectiveness of your campaigns with marketing automation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMarketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eMarketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation\u003c\/li\u003e \u003cli\u003eThis book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them\u003c\/li\u003e \u003cli\u003eWritten by Mathew Sweezey, Marketing Automation Evangelist at Pardot (ExactTarget), a leading provider of marketing automation solutions\u003c\/li\u003e \u003cli\u003eCovers working with the marketing lifecycle, evaluating your assets, integrating marketing automation with CRM and with other processes, nurturing your leads, and using marketing automation to reach buyers via e-mail, social media, and more\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eMarketing Automation For Dummies\u003c\/i\u003e is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Getting Started with Marketing Automation 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Introducing the Concepts of Marketing Automation 7\u003c\/p\u003e \u003cp\u003eChapter 2: Creating a Business Case for Marketing Automation 17\u003c\/p\u003e \u003cp\u003eChapter 3: Choosing a Marketing Automation Solution 31\u003c\/p\u003e \u003cp\u003eChapter 4: Setting Up a New Marketing Automation Tool 39\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Working with Data and Leads 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5: CRM Integration 61\u003c\/p\u003e \u003cp\u003eChapter 6: Creating Segmented Lists 77\u003c\/p\u003e \u003cp\u003eChapter 7: Sending Leads to Sales 95\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Running Automation Campaigns 109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 8: Content Marketing and Its Place in Marketing Automation 111\u003c\/p\u003e \u003cp\u003eChapter 9: Creating Forms and Landing Pages 129\u003c\/p\u003e \u003cp\u003eChapter 10: Sending Emails and Nurture Campaigns 149\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Mixing, Scoring, and Reporting 179\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 11: Combining Automation with Other Marketing Programs 181\u003c\/p\u003e \u003cp\u003eChapter 12: Scoring Leads 195\u003c\/p\u003e \u003cp\u003eChapter 13: Generating Reports 215\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: Putting It All Together 241\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 14: Mastering Your First Campaigns 243\u003c\/p\u003e \u003cp\u003eChapter 15: Implementing Advanced Marketing Automation Techniques 259\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VI: The Part of Tens 275\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 16: The Top Ten Marketing Automation Mistakes 277\u003c\/p\u003e \u003cp\u003eChapter 17: The Top Ten Marketing Automation Blogs You Need to Read 283\u003c\/p\u003e \u003cp\u003eIndex 287\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"For Dummies","offers":[{"title":"Brand New","offer_id":52470065463576,"sku":"9781118772225","price":17.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118772225.jpg?v=1785631009","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/marketing-automation-for-dummies-paperback-softback-9781118772225","provider":"Freshly Printed Books","version":"1.0","type":"link"}