{"product_id":"marketing-across-cultures-paperback-softback-9781841124711","title":"Marketing Across Cultures (Paperback \/ softback) 9781841124711","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMarketing Across Cultures\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eFons Trompenaars (Author), Peter Woolliams (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781841124711, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 20 August 2004\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e368 pages\u003cbr\u003e22.3 x 15.8 x 2.9 cm, 0.567 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"...a useful read for clients and agencies looking to penetrate foreign markets...\" (Media Week, 9th November 04) \u003cp\u003e\"...a well-written book with a good balance of commentary, and facts and figures...\" (Edge, September 2005)\u003c\/p\u003e \u003cp\u003e\"No-one understands cultural differences better than Trompenaars. He's one of the best speakers on this topic and it's good news that he has turned his attention to marketing.\" (The Marketer, 1st September 2005)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThe marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction: Marketing across cultures.  \u003cp\u003e1. Marketing in a multicultural and changing world.\u003c\/p\u003e \u003cp\u003e2. Cultural differences in a marketing context: value dimensions.\u003c\/p\u003e \u003cp\u003e3. Cultural differences in a marketing context: further value dimensions.\u003c\/p\u003e \u003cp\u003e4. Marketing research across cultures.\u003c\/p\u003e \u003cp\u003e5. Branding across cultures.\u003c\/p\u003e \u003cp\u003e6. Franchising across cultures.\u003c\/p\u003e \u003cp\u003e7. Marketing across ethnic boundaries.\u003c\/p\u003e \u003cp\u003e8. E-Marketing dilemmas across cultures.\u003c\/p\u003e \u003cp\u003e9. Dilemmas of strategic marketing.\u003c\/p\u003e \u003cp\u003e10. Develop your capacity to reconcile dilemmas.\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003eAppendix: Accumulating and interpreting the evidence.\u003c\/p\u003e \u003cp\u003eBibliography.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Capstone","offers":[{"title":"Brand New","offer_id":52449372963096,"sku":"9781841124711","price":13.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781841124711.jpg?v=1785197110","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/marketing-across-cultures-paperback-softback-9781841124711","provider":"Freshly Printed Books","version":"1.0","type":"link"}