{"product_id":"marketing-a-sociological-approach-hardback-9781509565689","title":"Marketing; A Sociological Approach (Hardback) 9781509565689","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMarketing\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Sociological Approach\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eKevin Mellet (Author), Andrew Brown (Translated by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781509565689, Polity Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 28 March 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e160 pages\u003cbr\u003e21.8 x 14.5 x 1.8 cm, 0.295 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"Kevin Mellet is one of a handful of pioneers globally of sociological research on marketing, and understands the field’s practicalities in impressive depth. His succinct, insightful, nuanced book is essential reading for both sociologists and marketers themselves.\"\u003cbr\u003e\u003cb\u003eDonald Mackenzie, University of Edinburgh\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"A masterful exploration of marketing’s hidden power to shape society, blending economic strategy with cultural influence. A thought-provoking look at how marketing connects with our values and lives—compelling reading for anyone seeking to understand its true impact.\"\u003cbr\u003e\u003cb\u003eMorteza Abolhasani, Open University\u003c\/b\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eMarketing involves a wide range of professions, activities and tools and it plays an increasingly important role in our lives.  But what exactly is marketing and how did it come to assume such importance?  Who are the marketing professionals, what exactly do they do and what influence do they have in our economy and society?\u003cbr\u003e \u003cbr\u003e Over the last forty years, sociologists have studied marketing and analysed its practices, techniques and consequences, producing a formidable body of knowledge about the nature of marketing and its impact.  This book provides a concise account of these contributions and an introduction to the most important sociological concepts for understanding marketing such as consumption, the market, the organization and culture.  Mellet presents marketing not just as a set of techniques but as a pervasive social activity performed by different actors in specific contexts according to particular rules and views.  He unpacks the activity of marketing, showing who marketers are, how they think, what they do and how they shape and construct not only markets but also the world we live in.\u003cbr\u003e \u003cbr\u003e Written in a clear and accessible style, this book is the perfect introduction to marketing from a sociological perspective and it will be used on courses on marketing and the sociology of culture.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e Chapter 1. Which sociology, for which marketing? \u003cbr\u003e The impossible sociology of a professional group\u003cbr\u003e Marketing as cultural and behavioural engineering\u003cbr\u003e Producing markets\u003cbr\u003e Business and marketing management\u003cbr\u003e \u003cbr\u003e Chapter 2. The consumer as seen by the marketer\u003cbr\u003e Marketing and sociology: a common history\u003cbr\u003e Consumer surveys\u003cbr\u003e Consumer profiles\u003cbr\u003e \u003cbr\u003e Chapter 3. Empire of signs\u003cbr\u003e The work of qualities\u003cbr\u003e The circulation of qualities\u003cbr\u003e Qualities versus qualities\u003cbr\u003e\u003cbr\u003e Chapter 4. Markets as organizations\u003cbr\u003e Organizing market spaces \u003cbr\u003e Managing customers\u003cbr\u003e Reorganizing the market so as to innovate\u003cbr\u003e\u003cbr\u003e Chapter 5. Morality and marketing\u003cbr\u003e Between morality and the market\u003cbr\u003e Marketing as a political instrument\u003cbr\u003e Marketing in a different way?\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e Conclusion\u003cbr\u003e Marketing as a collective reality\u003cbr\u003e Marketing as an institution of capitalism\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e Notes\u003cbr\u003e Index\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Polity","offers":[{"title":"Brand New","offer_id":52441815220504,"sku":"9781509565689","price":42.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781509565689.jpg?v=1785026892","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/marketing-a-sociological-approach-hardback-9781509565689","provider":"Freshly Printed Books","version":"1.0","type":"link"}