{"product_id":"marketing-7-0-a-guide-for-thinking-marketers-in-the-age-of-ai-hardback-9781394329861","title":"Marketing 7.0; A Guide for Thinking Marketers in the Age of AI (Hardback) 9781394329861","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMarketing 7.0\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Guide for Thinking Marketers in the Age of AI\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003ePhilip Kotler (Author), Hermawan Kartajaya (Author), Iwan Setiawan (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394329861, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 23 March 2026\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e240 pages\u003cbr\u003e23.1 x 16.5 x 2.5 cm, 0.431 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eLevel up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI)\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eMarketing 7.0\u003c\/i\u003e explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimization to understanding how people think, connect, and buy. With the insights in this book, readers will be prepared to engage a new breed of consumers: the augmented human.\u003c\/p\u003e \u003cp\u003eWritten by Philip Kotler, one of the world's leading authorities on marketing, together with Hermawan Kartajaya and Iwan Setiawan from the leading marketing consulting firm MCorp, this book discusses ideas such as:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhy digitalization, AI, and immersive technology unlock the consumer mind\u003c\/li\u003e \u003cli\u003eHow performance marketing and AI obsessions kill authenticity\u003c\/li\u003e \u003cli\u003eHow to extract customer insights to design brand storytelling, value propositions, selling approaches, and customer experiences\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eMarketing 7.0\u003c\/i\u003e earns a well-deserved spot on the bookshelves of executives, business leaders, and marketers alike as a guide to marketing in the age of AI.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003ePart 1 The Path to the Human Mind 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 The Path to Marketing 7.0: Why Social Media, Artificial Intelligence, and Immersive Tech Unlock the Human Mind 3\u003c\/p\u003e \u003cp\u003e2 The Threats of Artificial General Intelligence: Why Minds and Machines Must Coexist for Better Marketing 25\u003c\/p\u003e \u003cp\u003e3 The Pitfalls of Marketing in the Digital World: Why Performance and AI Obsessions Kill Authenticity 45\u003c\/p\u003e \u003cp\u003e4 The Challenges of Engaging Augmented Humans: Why Filtering, Fragmentation, and Frugality Define the New Market 65\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 The Keys to Unlocking the Human Mind 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5 The Mind- Centric Marketing: A Guide for Thinking Marketers in the Age of AI 89\u003c\/p\u003e \u003cp\u003e6 The Cognitive Mapping: Observing the Human Mind in Action to Extract Deep Customer Insights 109\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 Essential Marketing Stimuli for Engaging the Human Mind 131\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7 Brand Storytelling: Leveraging Three Storytelling Paths into the Customer’s Mind 133\u003c\/p\u003e \u003cp\u003e8 Value Proposition: Tapping into Human Biases to Guide Mental Trade- Offs 153\u003c\/p\u003e \u003cp\u003e9 Selling Approach: Building Trust to Convert with Confidence 173\u003c\/p\u003e \u003cp\u003e10 Customer Experience: Designing Memorable Moments to Inspire Advocacy 195\u003c\/p\u003e \u003cp\u003eAppendix Key Elements of Marketing: The Relevant Frameworks Behind the Core Models of Marketing 7.0 215\u003c\/p\u003e \u003cp\u003eAcknowledgments 225\u003c\/p\u003e \u003cp\u003eAbout the Authors 227\u003c\/p\u003e \u003cp\u003eIndex 229\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52453490819352,"sku":"9781394329861","price":16.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394329861.jpg?v=1785285105","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/marketing-7-0-a-guide-for-thinking-marketers-in-the-age-of-ai-hardback-9781394329861","provider":"Freshly Printed Books","version":"1.0","type":"link"}