{"product_id":"marketing-5-0-technology-for-humanity-hardback-9781119668510","title":"Marketing 5.0; Technology for Humanity (Hardback) 9781119668510","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMarketing 5.0\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eTechnology for Humanity\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003ePhilip Kotler (Author), Hermawan Kartajaya (Author), Iwan Setiawan (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781119668510, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 1 April 2021\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e224 pages\u003cbr\u003e23.1 x 16 x 2.8 cm, 0.408 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eRediscover the fundamentals of marketing from the best in the business\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eMarketing 5.0, \u003c\/i\u003ethe celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. \u003c\/p\u003e \u003cp\u003eIn a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.  \u003c\/p\u003e \u003cp\u003eFollowing the pattern presented in his bestselling \u003ci\u003eMarketing X.0\u003c\/i\u003e series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: \u003c\/p\u003e \u003cp\u003e·         Artificial Intelligence for marketing automation \u003c\/p\u003e \u003cp\u003e·         Agile marketing \u003c\/p\u003e \u003cp\u003e·         “Segments of one” marketing \u003c\/p\u003e \u003cp\u003e·         Contextual technology \u003c\/p\u003e \u003cp\u003e·         Facial recognition and voice tech for marketing \u003c\/p\u003e \u003cp\u003e·         The future of Customer Experience (CX) \u003c\/p\u003e \u003cp\u003e·         Transmedia storytelling \u003c\/p\u003e \u003cp\u003e·         The “Whatever-Whenever-Wherever” service delivery \u003c\/p\u003e \u003cp\u003e·         “Everything-As-A-Service” business model \u003c\/p\u003e \u003cp\u003e·         Internet of Things and blockchain for marketing \u003c\/p\u003e \u003cp\u003e·         Virtual and augmented reality marketing \u003c\/p\u003e \u003cp\u003e·         Corporate activism \u003c\/p\u003e \u003cp\u003ePerfect for traditional and digital marketers, as well as students and teachers of marketing and business, \u003ci\u003eMarketing 5.0\u003c\/i\u003e reinvigorates the field of marketing with actionable recommendations and unique insights. \u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAbout the Authors ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Introduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Welcome to Marketing 5.0: Technology for Humanity 3\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Challenges Marketers Face in a Digital World 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2 Generation Gap: Marketing to Baby Boomers, X, Y, Z, and Alpha 19\u003c\/p\u003e \u003cp\u003e3 Prosperity Polarization: Creating Inclusivity and Sustainability for Society 35\u003c\/p\u003e \u003cp\u003e4 Digital Divide: Making Tech Personal, Social, and Experiential 51\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III New Strategies For Tech-Empowered Marketing 69\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5 The Digital-Ready Organization: One Strategy Doesn’t Fit All 71\u003c\/p\u003e \u003cp\u003e6 The Next Tech: It’s Time for Human-Like Technologies to Take Off 89\u003c\/p\u003e \u003cp\u003e7 The New CX: Machines Are Cool, but Humans Are Warm 107\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV New Tactics Leveraging Marketing Tech 127\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8 Data-Driven Marketing: Building a Data Ecosystem for Better Targeting 129\u003c\/p\u003e \u003cp\u003e9 Predictive Marketing: Anticipating Market Demand with Proactive Action 143\u003c\/p\u003e \u003cp\u003e10 Contextual Marketing: Making a Personalized Sense-and-Respond Experience 157\u003c\/p\u003e \u003cp\u003e11 Augmented Marketing: Delivering Tech-Empowered Human Interaction 169\u003c\/p\u003e \u003cp\u003e12 Agile Marketing: Executing Operations at Pace and Scale 181\u003c\/p\u003e \u003cp\u003eIndex 195\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52453385928984,"sku":"9781119668510","price":17.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781119668510_103222.jpg?v=1785283673","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/marketing-5-0-technology-for-humanity-hardback-9781119668510","provider":"Freshly Printed Books","version":"1.0","type":"link"}