{"product_id":"marketing-3-0-from-products-to-customers-to-the-human-spirit-hardback-9780470598825","title":"Marketing 3.0; From Products to Customers to the Human Spirit (Hardback) 9780470598825","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMarketing 3.0\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eFrom Products to Customers to the Human Spirit\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003ePhilip Kotler (Author), Hermawan Kartajaya (Author), Iwan Setiawan (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470598825, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 25 May 2010\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e208 pages, Tables: 8 B\u0026amp;W, 0 Color; Exhibits: 17 B\u0026amp;W, 0 Color\u003cbr\u003e23.1 x 16 x 2.5 cm, 0.386 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"... he [Kotler] sees that a new era of marketing is evolving. Customers have grown more knowledgeable.\" (\u003cem\u003eB2B Marketing Magazine,\u003c\/em\u003e October 2010)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eUnderstand the next level of marketing\u003c\/b\u003e  \u003cp\u003eThe new model for marketing-\u003ci\u003eMarketing 3.0\u003c\/i\u003e-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eMarketing 3.0\u003c\/i\u003e, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplains the future of marketing, along with why most marketers are stuck in the past\u003c\/li\u003e \u003cli\u003eExamines companies that are ahead of the curve, such as S. C. Johnson\u003c\/li\u003e \u003cli\u003eKotler is one of the most highly recognized marketing gurus, famous for his \"4 P's of Marketing\"\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIn an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. \u003ci\u003eMarketing 3.0\u003c\/i\u003e is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eForeword.  \u003cp\u003ePreface.\u003c\/p\u003e \u003cp\u003eAbout the Authors.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I: Trends.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter One: Welcome to Marketing 3.0.\u003c\/p\u003e \u003cp\u003eChapter Two: Future Model for Marketing 3.0.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II: Strategy.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter Three: Marketing the Mission to the Consumers.\u003c\/p\u003e \u003cp\u003eChapter Four: Marketing the Values to the Employees.\u003c\/p\u003e \u003cp\u003eChapter Five: Marketing the Values to the Channel Partners.\u003c\/p\u003e \u003cp\u003eChapter Six: Marketing the Vision to the Shareholders.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART III: Application.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter Seven: Delivering Socio-Cultural Transformation.\u003c\/p\u003e \u003cp\u003eChapter Eight: Creating Emerging Market Entrepreneurs.\u003c\/p\u003e \u003cp\u003eChapter Nine: Striving for Environmental Sustainability.\u003c\/p\u003e \u003cp\u003eChapter Ten: Putting It All Together.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52453437997336,"sku":"9780470598825","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470598825.jpg?v=1785284422","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/marketing-3-0-from-products-to-customers-to-the-human-spirit-hardback-9780470598825","provider":"Freshly Printed Books","version":"1.0","type":"link"}