{"product_id":"market-driven-enterprise-product-development-supply-chains-and-manufacturing-hardback-9780471244929","title":"Market Driven Enterprise; Product Development, Supply Chains, and Manufacturing (Hardback) 9780471244929","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMarket Driven Enterprise\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eProduct Development, Supply Chains, and Manufacturing\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eAmiya K. Chakravarty (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471244929, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 27 February 2001\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e528 pages\u003cbr\u003e24.5 x 16.3 x 2.9 cm, 0.866 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eA complete handbook on a critical issue for today's businessleaders-how to improve customer satisfaction, control costs, andmaximize profits\u003cbr\u003e \u003cbr\u003e Producing a product or service to heighten customersatisfaction-and doing so cost effectively-do not have to bemutually exclusive objectives. With Market Driven Enterprise, AmiyaChakravarty presents a state-of-the-art, clearly designed frameworkfor responding to market forces while keeping total costs incheck.\u003cbr\u003e \u003cbr\u003e The book's twelve chapters are divided into three sections:interfaces and decision-making in an enterprise, product design andtime-to-market, and responsive supply chains and manufacturing. Agenerous supply of real-world examples and more than 200illustrations enhance the book's readability-as does its detailedtable of contents breaking down each chapter into subsections forquick reference. Some of the book's most valuable featuresinclude:\u003cbr\u003e * An analysis of the entire product development and manufacturingprocesses in light of customer needs\u003cbr\u003e * An innovative treatment of digitally connected supply networksand new business models\u003cbr\u003e * A focus on the optimization of manufacturing and marketingprocesses for greater managerial insights leading to the highestpotential profit\u003cbr\u003e * Coverage of the most vital management techniques andphilosophies-concurrent engineering and quality functiondeployment, manufacturing flexibility, information transparency,collaboration, and the virtual enterprise-and their relationship tothe market-driven manufacturing process\u003cbr\u003e * Mathematical models for product-platform, product launch,supply-chain coordination, and market-driven manufacturing\u003cbr\u003e \u003cbr\u003e For students and professionals in business and engineering,production and operations management, marketing, or production anddesign engineering, Market Driven Enterprise is an essentialhandbook. Anyone whose business is striving to attain an optimalposition in a demanding marketplace will find it an excellent placeto start.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eForeword.\u003cbr\u003e \u003cbr\u003e Preface.\u003cbr\u003e \u003cbr\u003e Acknowledgments.\u003cbr\u003e \u003cbr\u003e INTERFACES AND DECISIONS IN AN ENTERPRISE.\u003cbr\u003e \u003cbr\u003e Domain and Process Views of an Enterprise.\u003cbr\u003e \u003cbr\u003e Manufacturing Marketing Interface.\u003cbr\u003e \u003cbr\u003e Knowledge Organization for Domain Decisions.\u003cbr\u003e \u003cbr\u003e PRODUCT DESIGN AND TIME-TO-MARKET.\u003cbr\u003e \u003cbr\u003e Marketing Approaches to Product Design.\u003cbr\u003e \u003cbr\u003e Design Engineering.\u003cbr\u003e \u003cbr\u003e Concurrent Mapping of Product Features.\u003cbr\u003e \u003cbr\u003e Product Platform and Variety.\u003cbr\u003e \u003cbr\u003e Product Realization.\u003cbr\u003e \u003cbr\u003e SUPPLY CHAINS AND RESPONSIVE MANUFACTURING.\u003cbr\u003e \u003cbr\u003e The Extended Enterprise: A Supply Chain Perspective.\u003cbr\u003e \u003cbr\u003e Electronic Chains of Suppliers and Customers.\u003cbr\u003e \u003cbr\u003e Supply Chain Models.\u003cbr\u003e \u003cbr\u003e Responsive Manufacturing.\u003cbr\u003e \u003cbr\u003e Subject Index.\u003cbr\u003e \u003cbr\u003e Author Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Mechanical engineering \u0026amp; materials [\u003ca title=\"See our other books on Mechanical engineering \u0026amp; materials\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Mechanical%20engineering%20\u0026amp;%20materials%20%5BTG%5D%22\"\u003eTG\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-Interscience","offers":[{"title":"Brand New","offer_id":52286344626456,"sku":"9780471244929","price":87.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471244929.jpg?v=1781550209","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/market-driven-enterprise-product-development-supply-chains-and-manufacturing-hardback-9780471244929","provider":"Freshly Printed Books","version":"1.0","type":"link"}