{"product_id":"mao-cult-rhetoric-and-ritual-in-chinas-cultural-revolution-hardback-9780521193672","title":"Mao Cult; Rhetoric and Ritual in China's Cultural Revolution (Hardback) 9780521193672","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMao Cult\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eRhetoric and Ritual in China's Cultural Revolution\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis is the first history of the cult of Mao that was used to ensure the loyalty of the people.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDaniel Leese (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780521193672, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 31 October 2011\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e324 pages, 15 b\/w illus.  3 maps\u003cbr\u003e22.9 x 15.2 x 2.2 cm, 0.65 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'Leese charts the rise of Mao's cult in clear stages, with an excellent eye for its intricacies.' The Times Literary Supplement\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eAlthough many books have explored Mao's posthumous legacy, none has scrutinized the massive worship that was fostered around him during the Cultural Revolution. This book is the first to do so. By analyzing secret archival documents, Daniel Leese traces the history of the cult within the Communist Party and at the grassroots level. The party leadership's original intention was to develop a prominent brand symbol, which would compete with the nationalists' elevation of Chiang Kai-shek. However, they did not anticipate that Mao would use this symbolic power to mobilize Chinese youth to rebel against party bureaucracy itself. The result was anarchy and when the army was called in it relied on mandatory rituals of worship such as daily reading of the Little Red Book to restore order. Such fascinating detail sheds light not only on the personality cult of Mao, but also on hero-worship in other traditions.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction\u003cbr\u003e Part I. Coming to Terms with 'Cult of the Individual': 1. The secret speech and its impact\u003cbr\u003e 2. The dual nature of commodities\u003cbr\u003e 3. Redefining the cult\u003cbr\u003e Part II. Charismatic Mobilization: 4. Lively study and application\u003cbr\u003e 5. The Little Red Book\u003cbr\u003e 6. Spectacles of worship\u003cbr\u003e Part III. Cult and Compliance: 7. Ambiguous symbols\u003cbr\u003e 8. The language of loyalty\u003cbr\u003e 9. Rituals and commodities\u003cbr\u003e 10. Curbing the cult.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Politics \u0026amp; government [\u003ca title=\"See our other books on Politics \u0026amp; government\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Politics%20\u0026amp;%20government%20%5BJP%5D%22\"\u003eJP\u003c\/a\u003e], Asian history [\u003ca title=\"See our other books on Asian history\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Asian%20history%20%5BHBJF%5D%22\"\u003eHBJF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":45913294864664,"sku":"9780521193672","price":93.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9780521193672i_a1b5f09c-714b-4b7a-900a-c197eddc9e8c.jpg?v=1691373619","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/mao-cult-rhetoric-and-ritual-in-chinas-cultural-revolution-hardback-9780521193672","provider":"Freshly Printed Books","version":"1.0","type":"link"}