{"product_id":"managing-retail-consumption-paperback-softback-9780471489122","title":"Managing Retail Consumption (Paperback \/ softback) 9780471489122","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eManaging Retail Consumption\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eBarry J. Davies (Author), Philippa Ward (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471489122, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 16 January 2002\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e372 pages\u003cbr\u003e23.8 x 18.8 x 2.1 cm, 0.68 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"…this book is well presented and offers some vignette type cases to support learning…\" (The Marketing Review, Winter 2002)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003ci\u003eManaging Retail Consumption\u003c\/i\u003e locates retailing in its social context and develops the position that retailing can be regarded as a site of consumption, identity creation and pleasure.  It develops a consumption perspective, which provides a balanced approach between management and the social sciences.  The consumption perspective considers the way retail sites are created or manipulated with a view to understanding the interplay between the provider's requirements and the consumer's ability to manage, structure and edit their repertoire of responses.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePreface\u003cbr\u003e \u003cbr\u003e Acknowledgment\u003cbr\u003e \u003cbr\u003e Introduction\u003cbr\u003e \u003cbr\u003e PART 1 INTRODUCTION AND CONTEXT : THE ROLE AND HISTORY OF RETAIL CONSUMPTION\u003cbr\u003e \u003cbr\u003e Retailing History\u003cbr\u003e \u003cbr\u003e The Birth of Modern Consumption\u003cbr\u003e \u003cbr\u003e Consumption, Signs and Symbols\u003cbr\u003e \u003cbr\u003e PART 2 MANAGEMENT OF THE ARENA OF RETAIL CONSUMPTION\u003cbr\u003e \u003cbr\u003e A Dramaturgical View-Elements of the Drama: A Question of Perspective\u003cbr\u003e \u003cbr\u003e The Servuction Model and its Extensions\u003cbr\u003e \u003cbr\u003e The Physical Environment\u003cbr\u003e \u003cbr\u003e Merchandise\u003cbr\u003e \u003cbr\u003e Atmosphere and Image\u003cbr\u003e \u003cbr\u003e The Social Dimension\u003cbr\u003e \u003cbr\u003e The Temporal Dimension\u003cbr\u003e \u003cbr\u003e Customers' Psychological State\u003cbr\u003e \u003cbr\u003e PART 3 THE RETAIL ENTERPRISE IN CONTEXT\u003cbr\u003e \u003cbr\u003e The Strategic Context\u003cbr\u003e \u003cbr\u003e Service Characteristics and Context\u003cbr\u003e \u003cbr\u003e The Locational Context\u003cbr\u003e \u003cbr\u003e The Social and Ecological Context\u003cbr\u003e \u003cbr\u003e PART 4 THE RETAIL FUTURE\u003cbr\u003e \u003cbr\u003e Conclusions and Prognosis\u003cbr\u003e \u003cbr\u003e Index\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52293491163416,"sku":"9780471489122","price":45.26,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471489122.jpg?v=1781642133","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/managing-retail-consumption-paperback-softback-9780471489122","provider":"Freshly Printed Books","version":"1.0","type":"link"}