{"product_id":"managing-intellectual-property-innovation-01-10-paperback-softback-9781841123134","title":"Managing Intellectual Property; Innovation 01.10 (Paperback \/ softback) 9781841123134","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eManaging Intellectual Property\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eInnovation 01.10\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eChris Fitzsimmons (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781841123134, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 10 January 2002\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e118 pages\u003cbr\u003e17.4 x 12.4 x 1 cm, 0.113 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eFast track route to managing and exploiting intellectual property  \u003cp\u003eCovers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value\u003c\/p\u003e \u003cp\u003eExamples and lessons from some of the world's most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies, and ideas from the smartest thinkers, including Kevin Rivette, Jessica Litman, Thomas Stewart and Seth Shulman\u003c\/p\u003e \u003cp\u003eIncludes a comprehensive resources guide\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction to Express Exec\u003cbr\u003e \u003cbr\u003e Introduction to Managing Intellectual Property\u003cbr\u003e \u003cbr\u003e What Managing Intellectual Property Is\u003cbr\u003e \u003cbr\u003e Evolution of Intellectual Property\u003cbr\u003e \u003cbr\u003e The E-Dimension\u003cbr\u003e \u003cbr\u003e The Global Dimension\u003cbr\u003e \u003cbr\u003e The State of the Art\u003cbr\u003e \u003cbr\u003e In Practice\u003cbr\u003e \u003cbr\u003e Key Concepts and Thinkers\u003cbr\u003e \u003cbr\u003e Resources\u003cbr\u003e \u003cbr\u003e Ten Steps for Managing Intellectual Property Successfully\u003cbr\u003e \u003cbr\u003e Frequently Asked Questions\u003cbr\u003e \u003cbr\u003e About the Author\u003cbr\u003e \u003cbr\u003e Index\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Capstone","offers":[{"title":"Brand New","offer_id":52449367458072,"sku":"9781841123134","price":10.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781841123134.jpg?v=1785196893","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/managing-intellectual-property-innovation-01-10-paperback-softback-9781841123134","provider":"Freshly Printed Books","version":"1.0","type":"link"}