{"product_id":"managing-innovation-integrating-technological-market-and-organizational-change-paperback-softback-9781394252060","title":"Managing Innovation; Integrating Technological, Market and Organizational Change (Paperback \/ softback) 9781394252060","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eManaging Innovation\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eIntegrating Technological, Market and Organizational Change\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJoe Tidd (Author), John R. Bessant (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394252060, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 5 December 2024\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e672 pages\u003cbr\u003e25.2 x 20.3 x 2.5 cm, 1.179 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eThe new edition of the bestselling textbook on Innovation Management, provides a strong knowledge base and a creative and entrepreneurial management mindset\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAcclaimed for its practical, evidence-based tools and resources, \u003ci\u003eManaging Innovation\u003c\/i\u003e provides the knowledge base required to manage innovation, technology, and new product development. With an integrated process approach, this classic textbook helps students understand and develop the unique skill set required to manage innovation and innovation processes, in the commercial, public and social sectors.\u003c\/p\u003e \u003cp\u003eFully updated with new data, new methods, and new approaches, the eighth edition of \u003ci\u003eManaging Innovation\u003c\/i\u003e emphasizes real-world application over abstract theory. Numerous practical and experience-tested processes, models, and tools help students develop a productive innovation management mindset, accompanied by a wealth of case studies and examples illustrating that successful innovation management is much more than managing a single aspect, such as creativity, entrepreneurship, or product development.\u003c\/p\u003e \u003cp\u003eOffering a strong empirical approach that is supportive of tailored experimentation, \u003ci\u003eManaging Innovation: Integrating Technological, Market and Organizational Change, Eighth Edition, \u003c\/i\u003eis the perfect textbook for MBA, MSc, and final-year undergraduate management and engineering courses on innovation, and a must-have resource for professional training courses, seminars, and workshops.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eNew to this Edition:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUpdated chapters on digital innovation, business model innovation, open innovation, user innovation, social and sustainable innovation, service, and crowdsourcing\u003c\/li\u003e \u003cli\u003eEnhanced presentation of material, organized around a clear process model reflecting the new ISO standard for innovation systems\u003c\/li\u003e \u003cli\u003eAdditional web resources, including video, audio podcasts, case studies, innovation tools, and interactive exercises and tests\u003c\/li\u003e \u003cli\u003eNew \"Research Notes\" present the latest empirical findings from academic studies to deepen students' knowledge\u003c\/li\u003e \u003cli\u003eNew \"Views from the Front Line\" sections connect chapter topics to the actual experiences and challenges of practicing innovation managers\u003c\/li\u003e \u003cli\u003eExpanded \"Innovation Portal\" for students and instructors, containing searchable innovation tools, cases, and exercises\u003c\/li\u003e \u003c\/ul\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAbout the Authors vii\u003c\/p\u003e \u003cp\u003ePreface to the Eighth Edition ix\u003c\/p\u003e \u003cp\u003eAcknowledgements xi\u003c\/p\u003e \u003cp\u003eHow to Use This Book: Key Features xii\u003c\/p\u003e \u003cp\u003e1 Innovation – What It Is and Why It Matters 1\u003c\/p\u003e \u003cp\u003e2 Digital Is Different? 50\u003c\/p\u003e \u003cp\u003e3 Innovation as a Core Business Process 71\u003c\/p\u003e \u003cp\u003e4 Developing an Innovation Strategy 115\u003c\/p\u003e \u003cp\u003e5 Building the Innovative Organization 166\u003c\/p\u003e \u003cp\u003e6 Sources of Innovation 220\u003c\/p\u003e \u003cp\u003e7 Search Strategies for Innovation 261\u003c\/p\u003e \u003cp\u003e8 Innovation Networks 287\u003c\/p\u003e \u003cp\u003e9 Dealing with Uncertainty 319\u003c\/p\u003e \u003cp\u003e10 Creating New Products and Services 369\u003c\/p\u003e \u003cp\u003e11 Exploiting Open Innovation and Collaboration 428\u003c\/p\u003e \u003cp\u003e12 Promoting Entrepreneurship and New Ventures 473\u003c\/p\u003e \u003cp\u003e13 Capturing the Business Value of Innovation 534\u003c\/p\u003e \u003cp\u003e14 Creating Social Value 576\u003c\/p\u003e \u003cp\u003e15 Capturing Learning from Innovation 604\u003c\/p\u003e \u003cp\u003eIndex I- 1\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52453505532184,"sku":"9781394252060","price":42.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394252060.jpg?v=1785285430","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/managing-innovation-integrating-technological-market-and-organizational-change-paperback-softback-9781394252060","provider":"Freshly Printed Books","version":"1.0","type":"link"}