{"product_id":"managing-corporate-social-responsibility-a-communication-approach-hardback-9781444336290","title":"Managing Corporate Social Responsibility; A Communication Approach (Hardback) 9781444336290","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eManaging Corporate Social Responsibility\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Communication Approach\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e“This will become a seminal text that can be used at both undergraduate and graduate levels. It is well-written, incorporates U.S. and European theoretical perspectives on CSR practice, and places it squarely in the domain of strategic communication.”\u003cbr\u003e - \u003ci\u003eDerina R. Holtzhausen, Oklahoma State University\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e   \u003cp\u003e“CSR has become the new mantra of the corporate world. With a strategic and process oriented approach to CSR, this important book provides new research-based insights into the concept, philosophy, and practice of CSR.”\u003cbr\u003e - \u003ci\u003eWinni Johansen, Aarhus University\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“Without a sound CSR commitment by management, efforts to communicate CSR are at best facile and at worst manipulative and deceptive. CSR theory reasons that the organization must first be “good” if it is to communicate in ways that can advantage its brand equity and protect it against unwarranted attacks. Coombs and Holladay wisely understand this battlefield and build on it to advance the understanding of what can and must be said to feature businesses’ CSR achievements.”\u003cbr\u003e - \u003ci\u003eBob Heath, University of Houston\u003c\/i\u003e\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eW. Timothy Coombs (Author), Sherry J. Holladay (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781444336290, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 26 August 2011\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e196 pages\u003cbr\u003e23.9 x 16.3 x 1.8 cm, 0.445 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003ci\u003eManaging Corporate Social Responsibility\u003c\/i\u003e offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.\u003cbr\u003e \u003cbr\u003e   \u003cul\u003e \u003cli\u003eChapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives\u003c\/li\u003e \u003cli\u003eEmphasizes stakeholder engagement as a foundation throughout the CSR Process Model\u003c\/li\u003e \u003cli\u003eDiscusses ways to maximize the use of social media and traditional media throughout the process\u003c\/li\u003e \u003cli\u003eOffers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.\u003c\/li\u003e \u003cli\u003eDraws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business\u003c\/li\u003e \u003c\/ul\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003ci\u003eContents in Detail\u003c\/i\u003e ix  \u003cp\u003e\u003ci\u003eAcknowledgments\u003c\/i\u003e xiii\u003c\/p\u003e \u003cp\u003e1 Conceptualizing Corporate Social Responsibility 1\u003c\/p\u003e \u003cp\u003e2 Strategic CSR 29\u003c\/p\u003e \u003cp\u003e3 CSR Scanning and Monitoring 51\u003c\/p\u003e \u003cp\u003e4 Formative Research 63\u003c\/p\u003e \u003cp\u003e5 Create the CSR Initiative 89\u003c\/p\u003e \u003cp\u003e6 Communicate the CSR Initiative 109\u003c\/p\u003e \u003cp\u003e7 Evaluation and Feedback 137\u003c\/p\u003e \u003cp\u003e8 CSR Issues 153\u003c\/p\u003e \u003cp\u003e\u003ci\u003eReferences\u003c\/i\u003e 165\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIndex\u003c\/i\u003e 177\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Sociology \u0026amp; anthropology [\u003ca title=\"See our other books on Sociology \u0026amp; anthropology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sociology%20\u0026amp;%20anthropology%20%5BJH%5D%22\"\u003eJH\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Brand New","offer_id":52441775407384,"sku":"9781444336290","price":66.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781444336290.jpg?v=1785024351","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/managing-corporate-social-responsibility-a-communication-approach-hardback-9781444336290","provider":"Freshly Printed Books","version":"1.0","type":"link"}