{"product_id":"managerial-economics-for-dummies-paperback-softback-9781118412046","title":"Managerial Economics For Dummies (Paperback \/ softback) 9781118412046","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eManagerial Economics For Dummies\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eRobert Graham (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781118412046, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 5 March 2013\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e384 pages\u003cbr\u003e23.4 x 18.8 x 2.3 cm, 0.506 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eThe easy way to make sense of managerial economics\u003c\/b\u003e  \u003cp\u003eDoes the study of Managerial Economics make your head spin? Relax! This hands-on, friendly guide helps you make sense of complex business concepts and explains to you in plain English how Managerial Economics enhances analytical skills, assists in rational configuration, and aids in problem-solving.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eManagerial Economics For Dummies\u003c\/i\u003e gives you a better understanding of all the major concepts you'll encounter in the classroom: supply and demand, elasticity, decision-making, quantitative analysis of business situations, risk analysis, production analysis, pricing analysis, capital budgeting, critical thinking skills, and much more.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eTracks to a typical Managerial Economics course\u003c\/li\u003e \u003cli\u003eIncludes easy-to-understand explanations and examples\u003c\/li\u003e \u003cli\u003eServes as a valuable classroom supplement\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf you're enrolled in business courses looking for a supplemental guide to aid your understand of the complex theories associated with this difficult topic, or a manager already in the corporate world looking for a refresher, \u003ci\u003eManagerial Economics For Dummies\u003c\/i\u003e has you covered.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: The Nature of Managerial Economics 9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Managerial Economics: Taking Care of Business 11\u003c\/p\u003e \u003cp\u003eChapter 2: Supply and Demand: You Have What Consumers Want 23\u003c\/p\u003e \u003cp\u003eChapter 3: Calculus, Optimization, and You 39\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Considering What Side You’re On in the Decision-Making Process 55\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4: Using the Elasticity Shortcut 57\u003c\/p\u003e \u003cp\u003eChapter 5: Consumer Behavior: A Market for Anything? 73\u003c\/p\u003e \u003cp\u003eChapter 6: Production Magic: Pulling a Rabbit Out of the Hat 91\u003c\/p\u003e \u003cp\u003eChapter 7: Innovation and Technological Change: The Future Is Now 109\u003c\/p\u003e \u003cp\u003eChapter 8: Production Costs: Where Less Is More 121\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Recognizing Rivals: Market Structures and the Decision-Making Environment 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9: Limited Decision-Making in Perfect Competition 139\u003c\/p\u003e \u003cp\u003eChapter 10: Monopoly: Decision-Making Without Rivals 161\u003c\/p\u003e \u003cp\u003eChapter 11: Oligopoly: I Need You 181\u003c\/p\u003e \u003cp\u003eChapter 12: Game Theory: Fun Only if You Win 203\u003c\/p\u003e \u003cp\u003eChapter 13: Monopolistic Competition: Competitors, Competitors Everywhere 223\u003c\/p\u003e \u003cp\u003eChapter 14: Increasing Revenue with Advanced Pricing Strategies 235\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Anticipating Surprises: Risk and Uncertainty 261\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 15: Risk Analysis: Walking Through the Fog 263\u003c\/p\u003e \u003cp\u003eChapter 16: Using Capital Budgeting to Prepare for the Future 285\u003c\/p\u003e \u003cp\u003eChapter 17: Principal–Agent Issues and Adverse Selection: Can Everyone Agree? 299\u003c\/p\u003e \u003cp\u003eChapter 18: Rules, Rules Everywhere: Government and Managerial Decision-Making 315\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: The Part of Tens 333\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 19: Ten Critical Concepts 335\u003c\/p\u003e \u003cp\u003eChapter 20: Ten Managerial Mistakes and How to Avoid Them 343\u003c\/p\u003e \u003cp\u003eIndex 351\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Economics [\u003ca title=\"See our other books on Economics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Economics%20%5BKC%5D%22\"\u003eKC\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"For Dummies","offers":[{"title":"Brand New","offer_id":52475052327192,"sku":"9781118412046","price":17.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781118412046.jpg?v=1785803729","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/managerial-economics-for-dummies-paperback-softback-9781118412046","provider":"Freshly Printed Books","version":"1.0","type":"link"}