{"product_id":"management-by-menu-paperback-softback-9780471475774","title":"Management by Menu (Paperback \/ softback) 9780471475774","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eManagement by Menu\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eLendal H. Kotschevar (Author), Diane Withrow (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471475774, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 24 August 2007\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e432 pages, Photos: 34 B\u0026amp;W, 0 Color; Drawings: 3 B\u0026amp;W, 0 Color; Screen captures: 6 B\u0026amp;W, 0 Color; Exhibits: 117 B\u0026amp;W, 0 Color\u003cbr\u003e23.1 x 19 x 2.5 cm, 0.726 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003ci\u003e\u003cb\u003eManagement by Menu, Fourth Edition\u003c\/b\u003e\u003c\/i\u003e presents the menu as the central influence on all foodservice functions. This unique approach clearly outlines both the “big picture” behind a well-run foodservice operation, and the practical details of costing, planning, analyzing, purchasing and production, beverage management, promotion, and service. Both students and working managers will come away from this book able to clearly develop a menu and effectively use it as a management tool.  \u003cp\u003eThoroughly updated with the latest changes affecting the industry, this \u003ci\u003e\u003cb\u003eFourth Edition\u003c\/b\u003e\u003c\/i\u003e has also been revised to give readers a more hands-on learning experience. Sample menus, mini-case studies, self-test review questions, and other new features lead to greater interactivity and engagement with the material. Coverage of new, helpful technologies is now integrated throughout the book.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePreface.  \u003cp\u003e1. A Look Back at the Foodservice Industry.\u003c\/p\u003e \u003cp\u003e2. Profile of the Modern Foodservice Industry.\u003c\/p\u003e \u003cp\u003e3. Planning a Menu.\u003c\/p\u003e \u003cp\u003e4. Considerations and Limits in Menu Planning.\u003c\/p\u003e \u003cp\u003e5. Cost Controls in Menu Planning.\u003c\/p\u003e \u003cp\u003e6. Menu Pricing.\u003c\/p\u003e \u003cp\u003e7. Menu Mechanics.\u003c\/p\u003e \u003cp\u003e8. Menu Analysis.\u003c\/p\u003e \u003cp\u003e9. The Beverage Menu.\u003c\/p\u003e \u003cp\u003e10. Producing the Menu.\u003c\/p\u003e \u003cp\u003e11. Service and the Menu.\u003c\/p\u003e \u003cp\u003e12. The Menu and the Financial Plan.\u003c\/p\u003e \u003cp\u003e13. Ethical Leadership in Restaurant Management.\u003c\/p\u003e \u003cp\u003eAppendix A. Accuracy in Menus.\u003c\/p\u003e \u003cp\u003eAppendix B. Number of Portions Available From Standard Containers.\u003c\/p\u003e \u003cp\u003eAppendix C. Menu Evaluation.\u003c\/p\u003e \u003cp\u003eAppendix D. Menu Factor Analysis.\u003c\/p\u003e \u003cp\u003eAppendix E. A Brief History of Foodservice.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003eGlossary.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Cookery \/ food \u0026amp; drink etc [\u003ca title=\"See our other books on Cookery \/ food \u0026amp; drink etc\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Cookery%20\/%20food%20\u0026amp;%20drink%20etc%20%5BWB%5D%22\"\u003eWB\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52293486412056,"sku":"9780471475774","price":105.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471475774.jpg?v=1781641851","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/management-by-menu-paperback-softback-9780471475774","provider":"Freshly Printed Books","version":"1.0","type":"link"}