{"product_id":"making-rain-the-secrets-of-building-lifelong-client-loyalty-hardback-9780471264590","title":"Making Rain; The Secrets of Building Lifelong Client Loyalty (Hardback) 9780471264590","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMaking Rain\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Secrets of Building Lifelong Client Loyalty\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eAndrew Sobel (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471264590, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 18 February 2003\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e257 pages\u003cbr\u003e23.2 x 16 x 2.5 cm, 0.455 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003eWhether business leaders want a steady drizzle or an out-and-out monsoon, they can use Sobel's formula for landing and keeping customers - what he calls \"making rain.\" Based on building relationships, it starts with the key components of knowledge, service and demonstrable value; these are the building blocks that attract clients, says business adviser Sobel (Clients for Life). In this straightforward manual, he gives practical strategies to help leaders of service firms and large corporations alike become indispensable advisers to their clients, thus cementing a long-term connection. The principles behind his tactics are simple: get to know your client, gain respect for your knowledge and win personal respect. Then, drive it home by delivering above and beyond, again and again. These ideas are old as dirt. Sobel reaches across centuries to dig up examples of their success, from Aristotle to Ben Franklin. He buffs up these ageless notions and places them within engaging anecdotes. Altl1Ough the lessons aren't strokes of genius, they should help professionals through most dry spells. —Agent, Helen Rees. (Feb. 14) (\u003ci\u003ePublishers Weekly\u003c\/i\u003e, February 2003)  \u003cp\u003eThe grand visions of the new economy encouraged many consultants to adopt an impatient and dictatorial manner. With little regard for their clients' cultures or competencies, they often urged companies to adopt ambitious strategies and transform their organizations. But in this follow-up to Sobel's coauthored Clients for Life, we get a refreshing reminder that sheer brainpower and eloquence are less important than we might thing. Sobel tells his fellow consultants that to win repeat business, they should focus on building relationships with clients and leveraging the resources at hand. He regards relationship building not as a necessary chore but as the foundation for advancing all truly useful advice-only by gaining clients' complete trust, he insists, can consultants hope to have any influence. And he says that rather than driving new ideas, consultants should aim at adding sophistication and depth to clients' existing ideas and capabilities. To keep from dominating the conversation, he points out, consultants need to be secure with themselves about their necessarily limited role. While slavish adherence to this modest prescription could lead to organizational stagnation - and leave consultants vulnerable when companies change leaders - it's a sensible starting point in today's chastened economy. (\u003ci\u003eHarvard Business Review\u003c\/i\u003e, March 2003)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eProfessionals who work with clients or large accounts can create lifetime relationships based on these well-researched secrets. Based drawing from extensive interviews with client executives, Making Rain offers a series of provocative insights on how to shed the expert-for-hire label and develop long-term advisory relationships. Exploding the popular myth of the \"Rainmaker,\" a dated and dysfunctional figure that clients no longer welcome, Andrew Sobel argues that any professional can learn to \"make rain\" on an ongoing basis with existing clients by developing a special set of skills, attitudes, and strategies. These innovative tips and techniques from a recognized leader in the field of professional services will enable any consultant, salesperson, or service professional to create enduring client loyalty.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction: Learning to Make Rain All of the Time.  \u003cp\u003ePART I: BREAKING THROUGH AS AN EXPERT.\u003c\/p\u003e \u003cp\u003eThe Loyalty Equation: Three Factors That Determine Your Client's Loyalty.\u003c\/p\u003e \u003cp\u003eAre You an  Extraordinary Advisor?\u003c\/p\u003e \u003cp\u003eBreakthrough Strategies for Experts.\u003c\/p\u003e \u003cp\u003eBuilding Trust in the First Ten Minutes.\u003c\/p\u003e \u003cp\u003eMore Important than Your 401(k): Building Your Relationship Capital.\u003c\/p\u003e \u003cp\u003eBenjamin Franklin's Secret Weapon.\u003c\/p\u003e \u003cp\u003eWhy a Client Might Like You.\u003c\/p\u003e \u003cp\u003eThe Myth of Meeting Client Expectations.\u003c\/p\u003e \u003cp\u003eLeonardo da Vinci: Why Lutes and Madonnas Matter.\u003c\/p\u003e \u003cp\u003eFinding the Hidden Creases: Influencing Your Clients.\u003c\/p\u003e \u003cp\u003ePart One Summary: Are You Breaking Through as an Expert?\u003c\/p\u003e \u003cp\u003ePART II: MOVING INTO THE INNER CIRCLE.\u003c\/p\u003e \u003cp\u003eI Love My Guru…and Other Client Pitfalls.\u003c\/p\u003e \u003cp\u003eThe Relationship Masters.\u003c\/p\u003e \u003cp\u003eThe Doubting Mind.\u003c\/p\u003e \u003cp\u003eThe Deep Generalist and the Branded Expert.\u003c\/p\u003e \u003cp\u003eHow to Identify Client Needs.\u003c\/p\u003e \u003cp\u003eThe Power of Size: Developing Large, Multi-Year Client Relationships.\u003c\/p\u003e \u003cp\u003eThe Right Foot: Four Ways to Start a Relationship and Position It for the Long Term.\u003c\/p\u003e \u003cp\u003eFive Ways to Grow Your Client Relationships.\u003c\/p\u003e \u003cp\u003eAre Clients Meeting Your Expectations?\u003c\/p\u003e \u003cp\u003ePart Two Summary: Are You Moving into the Inner Circle?\u003c\/p\u003e \u003cp\u003ePART III: SUSTAINING RELATIONSHIPS YEAR AFTER YEAR.\u003c\/p\u003e \u003cp\u003eSustaining and Multiplying.\u003c\/p\u003e \u003cp\u003eMerlin: Working a Little Magic with Your Clients.\u003c\/p\u003e \u003cp\u003eFive Steps to New Business with Old Clients.\u003c\/p\u003e \u003cp\u003eThe Rothschild Bankers: The Power of Unique Capabilities.\u003c\/p\u003e \u003cp\u003eCultivating the Attitude of Independent Wealth.\u003c\/p\u003e \u003cp\u003eManaging Client Relationships during Uncertain Times.\u003c\/p\u003e \u003cp\u003eDeveloping Relationships with Foreign Clients: Try Not to Commit These Gaffes.\u003c\/p\u003e \u003cp\u003eBecoming a Firm That Makes Rain: How Great Organizations Build Clients for Life.\u003c\/p\u003e \u003cp\u003ePart Three Summary: Are You Sustaining Your Relationships Year after Year?\u003c\/p\u003e \u003cp\u003ePART V: GETTING STARTED: A SELF-ASSESSMENT.\u003c\/p\u003e \u003cp\u003eDo You Have the Ability to Make Rain? Two Assessment Tools for Individuals and Organizations.\u003c\/p\u003e \u003cp\u003eA Pantheon of Client Advisors.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52472125227288,"sku":"9780471264590","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471264590_124074.jpg?v=1785718110","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/making-rain-the-secrets-of-building-lifelong-client-loyalty-hardback-9780471264590","provider":"Freshly Printed Books","version":"1.0","type":"link"}