{"product_id":"making-innovation-pay-people-who-turn-ip-into-shareholder-value-hardback-9780471733379","title":"Making Innovation Pay; People Who Turn IP Into Shareholder Value (Hardback) 9780471733379","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMaking Innovation Pay\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003ePeople Who Turn IP Into Shareholder Value\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eBruce Berman (Edited by), B Berman (Author), Kevin Rivette (Foreword by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471733379, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 31 March 2006\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e224 pages\u003cbr\u003e23.6 x 16.1 x 2 cm, 0.454 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"The authors are telling us that IP Management is going through an evolution...this book provides a firm grounding in the issues...I strongly recommend it to NPD practitioners, consultants and senior managers.\" (\u003ci\u003eThe Journal of Product Innovation,\u003c\/i\u003e September 2007)  \u003cp\u003e\"I strongly recommend it to NPD practitioners, consultants, and senior managers.\" (\u003ci\u003eJournal of Product Innovation Management\u003c\/i\u003e; 9\/07)\u003c\/p\u003e \u003cp\u003e\"Informative and insightful. This edited compendium contains eleven chapters featuring easy-to-read contributions…. The book is laid out well, and it is a breezy read. Although the target audience is senior executives and managers in the world of business, the book is a very good collection for anyone interested in intellectual property… Worth the time, money and effort.\"\u003cbr\u003e —Professor Jay Kesan, J.D., Ph.D., U. of Illinois (\u003ci\u003eVoiceless.com\u003c\/i\u003e, October 4, 2006)\u003c\/p\u003e \u003cp\u003e\"Timely and insightful essays from ten leading practitioners – eleven if you count Berman himself. The book addresses serious topics, like fiduciary duties and risk management, with far more credibility thatn any one author or practitioner could.\" (\u003ci\u003eles Nouvelles\u003c\/i\u003e, September 2006)\u003c\/p\u003e \u003cp\u003e\"MIP is a must for senior management and a great resource for the IP practitioner. Thanks again, Bruce Berman, for putting IP management into a business perspective and maiking it more comprehensible to senior execuitves, professionals and managers alike.\" (\u003ci\u003eles Nouvelles\u003c\/i\u003e, September 2006)\u003c\/p\u003e \u003cp\u003e\"As a 37 year patent practitioner, I found the first 50 pages of this book to be an eye-opener. It not only is worth the cost of the book, but in my view is worth the entire cost of the seminar for which it was offered as a preliminary read.\"\u003cbr\u003e —Dave Stallard, Wood, Herron \u0026amp; Evans, L.L.P.\u003c\/p\u003e \u003cp\u003e\"In his new book, \u003ci\u003eMaking Innovation Pay\u003c\/i\u003e, Berman writes that patent owners have the same rights as property owners to protect and prosper from their assets, and he taps some of the most recognized IP gurus in the game to show companies how best to accomplish that.\" (\u003ci\u003eCorporate Dealmaker\u003c\/i\u003e, Mar-Apr 2006)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eMany companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R\u0026amp;D, and increased shareholder value? This reader-friendly book focuses on ten companies and managers\/advisors who have successfully implemented wealth-generating patent programs--and shows you how you can do it too.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eAcknowledgments.  \u003cp\u003eForeword by Kevin Rivette, author of Rembrandts in the Attic.\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1. Roadblocks and Building Blocks\u003c\/b\u003e (B. Berman).\u003c\/p\u003e \u003cp\u003eWorthy Opponents.\u003c\/p\u003e \u003cp\u003eDistinguishing Patent Trolls from Independent Asserters.\u003c\/p\u003e \u003cp\u003eHigh-Stakes Poker.\u003c\/p\u003e \u003cp\u003eA Double Standard for IP Assets.\u003c\/p\u003e \u003cp\u003eTolls,Trolls, and U-Turns.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2. Turning a Patent Portfolio Into a Profit Center\u003c\/b\u003e (M. Phelps).\u003c\/p\u003e \u003cp\u003eProf ile: Hail to the Chief IP Of f icer.\u003c\/p\u003e \u003cp\u003eThinkPad®: The Licensing Story.\u003c\/p\u003e \u003cp\u003eA Virtuous Circle.\u003c\/p\u003e \u003cp\u003eFour Keys to an Ef fective Licensing Program.\u003c\/p\u003e \u003cp\u003eInnovative Uses for Innovation Rights.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3. Seeing Through the Illusion of Exclusion\u003c\/b\u003e (D. McCurdy).\u003c\/p\u003e \u003cp\u003eProfile: Purveyor of Quality.\u003c\/p\u003e \u003cp\u003eIP on the Radar Screen.\u003c\/p\u003e \u003cp\u003eGaining Competitive Advantage.\u003c\/p\u003e \u003cp\u003eIBM Leads the Way.\u003c\/p\u003e \u003cp\u003eTiming the License.\u003c\/p\u003e \u003cp\u003eKnowing WhatYou Have.\u003c\/p\u003e \u003cp\u003eMasterpieces Hang in Museums, Not in Attics.\u003c\/p\u003e \u003cp\u003eEmerging Models.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4. On Patent Trolls and Other Myths\u003c\/b\u003e (A. Poltorak).\u003c\/p\u003e \u003cp\u003eProf ile: Knight in Shining Armor.\u003c\/p\u003e \u003cp\u003eA Patent Is a Negative Right.\u003c\/p\u003e \u003cp\u003eMyth #1: “A patent is needed to practice the invention.”\u003c\/p\u003e \u003cp\u003eMyth #2: “It is not ‘nice’ to sue for patent infringement.”\u003c\/p\u003e \u003cp\u003eMyth #3: “The value of a patent is the same as the value of the patented technology.”\u003c\/p\u003e \u003cp\u003eMyth #4: “The patent system is fair.”\u003c\/p\u003e \u003cp\u003eDo Patent Trolls Really Exist?\u003c\/p\u003e \u003cp\u003eMyth #5: “A patent is a tax on innovation.”\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5. Roadblocks, Toll Roads and Bridges: Using a Patent Portfolio Wisely\u003c\/b\u003e (P. Detkin).\u003c\/p\u003e \u003cp\u003eProf ile: From Trolls to Tolls.\u003c\/p\u003e \u003cp\u003eShareholders Expect a Return on IP.\u003c\/p\u003e \u003cp\u003eNot All Patents Are Created Equal.\u003c\/p\u003e \u003cp\u003eDeploying Unrelated or Orphan Patents.\u003c\/p\u003e \u003cp\u003eWho Are the Buyers?\u003c\/p\u003e \u003cp\u003eA Seller’s Paradox.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6. Risky Business: Overlooking Patents as Financial Assets\u003c\/b\u003e (J. Malackowski).\u003c\/p\u003e \u003cp\u003eProf ile:Wunderkind.\u003c\/p\u003e \u003cp\u003eDirector and Off icer Accountability.\u003c\/p\u003e \u003cp\u003ePatent Enforcement Litigation.\u003c\/p\u003e \u003cp\u003eSarbanes-Oxley–Related Compliance.\u003c\/p\u003e \u003cp\u003eShareholder Litigation.\u003c\/p\u003e \u003cp\u003eIP-Driven Shareholder Value.\u003c\/p\u003e \u003cp\u003ePerformance Measurement.\u003c\/p\u003e \u003cp\u003eDirector and Off icer Responsibility.\u003c\/p\u003e \u003cp\u003eLooking Ahead.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7. Who Benefits from Patent Enforcement?\u003c\/b\u003e (R. Niro).\u003c\/p\u003e \u003cp\u003eProf ile: Little Guys Like Him.\u003c\/p\u003e \u003cp\u003eA Patent Is Worthless Without a Remedy.\u003c\/p\u003e \u003cp\u003eWhen Inventors Fail, Innovation Suf fers.\u003c\/p\u003e \u003cp\u003eInventors Must Consider Patent Enforcement.\u003c\/p\u003e \u003cp\u003ePatent Trolls and Harassment.\u003c\/p\u003e \u003cp\u003eThe Role of Contingent-Fee Representation.\u003c\/p\u003e \u003cp\u003eLarge Patentees Are Fighting Back.\u003c\/p\u003e \u003cp\u003eBreaking from the Pack.\u003c\/p\u003e \u003cp\u003eDispelling the Troll Myth.\u003c\/p\u003e \u003cp\u003eThe Danger of Not Enforcing.\u003c\/p\u003e \u003cp\u003eLeveling the Field.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8. Global IP in Crisis: Recognizing the Threat to Shareholder Value\u003c\/b\u003e (B. Lehman).\u003c\/p\u003e \u003cp\u003eProf ile: All Along the Watchtower.\u003c\/p\u003e \u003cp\u003eThe Leadership Vacuum.\u003c\/p\u003e \u003cp\u003eThe Top U.S. Patentees Are Not U.S. Companies.\u003c\/p\u003e \u003cp\u003eThe Dangers of Uncertainty,\u003c\/p\u003e \u003cp\u003eViagra® in China.\u003c\/p\u003e \u003cp\u003eAn Action Plan.\u003c\/p\u003e \u003cp\u003eManagements Need to Step Up.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9. It Takes More than Being Right to Win a Patent Dispute\u003c\/b\u003e (R. Schutz).\u003c\/p\u003e \u003cp\u003eProf ile: Serious Competitor.\u003c\/p\u003e \u003cp\u003eKnow Everything That Can Be Known.\u003c\/p\u003e \u003cp\u003eJuries Love a Good Story.\u003c\/p\u003e \u003cp\u003eIdentifying Strong Patents.\u003c\/p\u003e \u003cp\u003eGood Guys and Bad Guys.\u003c\/p\u003e \u003cp\u003ePatent Disputes: Measuring Risk and Reward.\u003c\/p\u003e \u003cp\u003eHedging the Risk.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10. Managing Innovation Assets as Business Assets\u003c\/b\u003e (J. Beyers).\u003c\/p\u003e \u003cp\u003eProf ile: Master Scout.\u003c\/p\u003e \u003cp\u003eLegal vs. Business-Led IP Perspectives.\u003c\/p\u003e \u003cp\u003eElements of a Business-Led IP Model.\u003c\/p\u003e \u003cp\u003eHow Patent Trolls Affect Prof its.\u003c\/p\u003e \u003cp\u003eThe Nature of the Unfair Value That Patent Trolls Can Realize.\u003c\/p\u003e \u003cp\u003eWhat Operating Companies Can Do to Protect Themselves.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11. Secrets of the Trade: An Inventor Shares His Licensing Know-How\u003c\/b\u003e (R. Katz).\u003c\/p\u003e \u003cp\u003eProf ile: An American Original.\u003c\/p\u003e \u003cp\u003eThe Business Model.\u003c\/p\u003e \u003cp\u003eAgreements and Fee Schedules.\u003c\/p\u003e \u003cp\u003eOngoing Research and Notif ication Program.\u003c\/p\u003e \u003cp\u003eLitigation: Always a Last Resort.\u003c\/p\u003e \u003cp\u003eDefining Success.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52298046275864,"sku":"9780471733379","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/0471733377_112200.jpg?v=1781732526","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/making-innovation-pay-people-who-turn-ip-into-shareholder-value-hardback-9780471733379","provider":"Freshly Printed Books","version":"1.0","type":"link"}