{"product_id":"make-ours-marvel-media-convergence-and-a-comics-universe-hardback-9781477312490","title":"Make Ours Marvel; Media Convergence and a Comics Universe (Hardback) 9781477312490","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMake Ours Marvel\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eMedia Convergence and a Comics Universe\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMatt Yockey (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781477312490\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 20 June 2017\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e364 pages\u003cbr\u003e22.9 x 15.2 x 2.9 cm, 0.454 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003eWell-written. . . .[A]nd packed with information about the workings of the Marvel Universe. There is much to ponder and learn here.\u003c\/div\u003e (Choice) \u003cdiv\u003e\n\u003ci\u003eMake Ours Marvel\u003c\/i\u003e is a well-timed anthology that fairly and critically examines Marvel’s long history as one of the great myth-makers of the twentieth and twenty-first centuries.\u003c\/div\u003e (Studies in Twentieth and Twenty-first Century Literature) \u003cdiv\u003eThe contributors [to \u003ci\u003eMake Ours Marvel\u003c\/i\u003e]...lay the groundwork for the future study of Marvel Entertainment, a great achievement unto itself. The audience for this book may be wide considering the popularity of the subject matter, but more specifically it is highly recommended to those scholars invested in studying Marvel Entertainment. This strong collection of essays on transmedia study is undoubtedly made for those studying Marvel Entertainment across its permutations in comics, film, TV, and more.\u003c\/div\u003e (Journal of Graphic Novels and Comics)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cdiv\u003e\n\u003cp\u003eThe creation of the Fantastic Four effectively launched the Marvel Comics brand in 1961. Within ten years, the introduction (or reintroduction) of characters such as Spider-Man, the Hulk, Iron Man, Captain America, and the X-Men catapulted Marvel past its primary rival, DC Comics, for domination of the comic book market. Since the 2000s, the company’s iconic characters have leaped from page to screens with the creation of the Marvel Cinematic Universe, which includes everything from live-action film franchises of Iron Man and the Avengers to television and streaming media, including the critically acclaimed Netflix series \u003ci\u003eDaredevil\u003c\/i\u003e and \u003ci\u003eJessica Jones\u003c\/i\u003e. Marvel, now owned by Disney, has clearly found the key to transmedia success.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eMake Ours Marvel\u003c\/i\u003e traces the rise of the Marvel brand and its transformation into a transmedia empire over the past fifty years. A dozen original essays range across topics such as how Marvel expanded the notion of an all-star team book with \u003ci\u003eThe Avengers\u003c\/i\u003e, which provided a roadmap for the later films, to the company’s attempts to create lasting female characters and readerships, to its regular endeavors to reinvigorate its brand while still maintaining the stability that fans crave. Demonstrating that the secret to Marvel’s success comes from adeptly crossing media boundaries while inviting its audience to participate in creating Marvel’s narrative universe, this book shows why the company and its characters will continue to influence storytelling and transmedia empire building for the foreseeable future.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eAcknowledgments\u003cbr\u003e Introduction. Excelsior! Or, Everything That Rises Must Converge, by Matt Yockey\u003cbr\u003e Chapter 1. Reforming the “\u003cbr\u003eJustice”\u003cbr\u003e System: Marvel’\u003cbr\u003es Avengers and the Transformation of the All-Star Team Book, by Mark Minett and Bradley Schauer\u003cbr\u003e Chapter 2. Man Without Fear: David Mack, Daredevil, and the “\u003cbr\u003eBounds of Difference”\u003cbr\u003e in Superhero Comics, by Henry Jenkins\u003cbr\u003e Chapter 3. “\u003cbr\u003eThis Female Fights Back!”\u003cbr\u003e: A Feminist History of Marvel Comics, by Anna F. Peppard\u003cbr\u003e Chapter 4. “\u003cbr\u003eShare Your Universe”\u003cbr\u003e: Generation, Gender, and the Future of Marvel Publishing, by Derek Johnson\u003cbr\u003e Chapter 5. Breaking Brand: From NuMarvel to MarvelNOW! Marvel Comics in the Age of Media Convergence, by Deron Overpeck\u003cbr\u003e Chapter 6. Marvel and the Form of Motion Comics, by Darren Wershler and Kalervo A. Sinervo\u003cbr\u003e Chapter 7. Transmedia Storytelling in the “\u003cbr\u003eMarvel Cinematic Universe”\u003cbr\u003e and the Logics of Convergence-Era Popular Seriality, by Felix Brinker\u003cbr\u003e Chapter 8. The Marvel One-Shots and Transmedia Storytelling, by Michael Graves\u003cbr\u003e Chapter 9. Spinning Webs: Constructing Authors, Genre, and Fans in the Spider-Man Film Franchise, by James N. Gilmore\u003cbr\u003e Chapter 10. Playing Peter Parker: Spider-Man and Superhero Film Performance, by Aaron Taylor\u003cbr\u003e Chapter 11. Spotting Stan: The Fun and Function of Stan Lee’\u003cbr\u003es Cameos in the Marvel Universe(s), by Dru Jeffries\u003cbr\u003e Chapter 12. SchrÖ\u003cbr\u003edinger’\u003cbr\u003es Cape: The Quantum Seriality of the Marvel Multiverse, by William Proctor\u003cbr\u003e Notes on Contributors\u003cbr\u003e Index\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"University of Texas Press","offers":[{"title":"Brand New","offer_id":52685678903576,"sku":"9781477312490","price":56.69,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/make-ours-marvel-media-convergence-and-a-comics-universe-hardback-9781477312490","provider":"Freshly Printed Books","version":"1.0","type":"link"}