{"product_id":"make-it-in-america-how-international-companies-and-entrepreneurs-can-successfully-enter-and-scale-in-u-s-markets-hardback-9781119885146","title":"Make It in America; How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets (Hardback) 9781119885146","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMake It in America\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMatthew Lee Sawyer (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781119885146, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 24 January 2023\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e272 pages\u003cbr\u003e22.9 x 15.8 x 2.8 cm, 0.454 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eA valuable handbook for entering, launching, and growing business in the United States\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe U.S. is the best place for business. It has the biggest economy, wealthiest consumers, ready capital financing, and a pro-business legal system. Immigrants can attain their American Dream. However, foreign executives and entrepreneurs often underestimate the challenges and complexity of doing business in U.S. markets.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eMake It in America: How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets\u003c\/i\u003e provides valuable insights, useful tools, and practical advice on a wide range of topics, including: financing, marketing, managing legal and tax requirements, protecting intellectual property, working with Americans, and navigating the visa and immigration system. The book includes case study lessons from businesses that came to the U.S. from South Korea, Scotland, Italy, India, Germany, France, England, Denmark, Colombia, Canada, and Australia.\u003c\/p\u003e \u003cp\u003eAuthor Matthew Lee Sawyer is a business and marketing strategist who has built dozens of successful brands and start-up businesses for both U.S. and international companies. He is Managing Director of a global consulting firm and teaches at Columbia University and NYU.\u003c\/p\u003e \u003cp\u003eAn indispensable resource about doing business in the U.S. for international business leaders, entrepreneurs, expats, and foreign students, \u003ci\u003eMake it in America\u003c\/i\u003e also provides valuable lessons for Americans who want to learn about the challenges that non-U.S. nationals face.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Welcome to America 11\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase Study: MediaCom (Colombia) 18\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Why the United States? 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase Study: Rokt (Australia) 35\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Land of Dreams 45\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase Study: Three American Dreams 52\u003c\/p\u003e \u003cp\u003eJordi Muñoz (Mexico) 52\u003c\/p\u003e \u003cp\u003ePooja Mahajan (India) 54\u003c\/p\u003e \u003cp\u003ePierre Gervois (France) 55\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Plan for Success 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSpotlight: White Claw (Canada) 68\u003c\/p\u003e \u003cp\u003eCase Study: Too Good to Go (Denmark) 73\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Timing Is Everything 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase Study: Menck Fenster (Germany) 91\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Where to Play 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase Study: Renson (Belgium) 113\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Make It Legal 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase Study: Pillow Partners (Scotland) 132\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Financing U.S. Expansion 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase Study: Alpina Foods (Colombia) 152\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Understanding Americans 159\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase Study: Tesco (U.K.) 175\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Building Teams and Navigating Visas 181\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSpotlight: Eataly (Italy) 186\u003c\/p\u003e \u003cp\u003eCase Study: Petplan (U.K.) 194\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Establishing Market Presence 201\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSpotlight: MediaMint (India) 212\u003c\/p\u003e \u003cp\u003eCase Study: Hyundai (South Korea) 216\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendixes\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA. Go-to-U.S. Market Readiness Checklist 221\u003c\/p\u003e \u003cp\u003eB. Startup in U.S. Readiness Checklist 225\u003c\/p\u003e \u003cp\u003eC. Legal Checklist 229\u003c\/p\u003e \u003cp\u003eGlossary 233\u003c\/p\u003e \u003cp\u003eAbout the Author 239\u003c\/p\u003e \u003cp\u003eIndex 241\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52472081744152,"sku":"9781119885146","price":18.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781119885146.jpg?v=1785716464","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/make-it-in-america-how-international-companies-and-entrepreneurs-can-successfully-enter-and-scale-in-u-s-markets-hardback-9781119885146","provider":"Freshly Printed Books","version":"1.0","type":"link"}