{"product_id":"major-donors-finding-big-gifts-in-your-database-and-online-hardback-9780471768104","title":"Major Donors; Finding Big Gifts in Your Database and Online (Hardback) 9780471768104","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMajor Donors\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eFinding Big Gifts in Your Database and Online\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eTed Hart (Author), James M. Greenfield (Author), Pamela M. Gignac (Author), Christopher Carnie (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471768104, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 19 May 2006\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e264 pages\u003cbr\u003e26.3 x 18.4 x 2.5 cm, 0.662 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eBoost Your Nonprofit's Success!\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e Written by a sterling group of experts for their nonprofit peers, Major Donors: Finding Big Gifts in Your Database and Online supplies all types of nonprofit organizations with the best strategies for navigating the ever-changing world of fundraising on the Internet. Truly international in its examples, research, advice, and knowledge, this book is rich with avenues and ideas about approaching prospective givers--and generous with cross-cultural tips about conducting cultivation and solicitation in various countries.\u003cbr\u003e \u003cbr\u003e \"At last, a practical book that helps us move our thinking in the critical future area of major gift fundraising. As one of the oldest techniques in the fundraiser's armory, we have sat for too long using the same frameworks and techniques; this book offers new thinking, new insights, and new approaches that will help fundraisers harness the potential of the growing band of high-net-worth individuals within their country and internationally. This book is packed with up-to-the-minute, practical information that will enhance existing major gift programs as much as it will help beginners get their head around where to start.\"\u003cbr\u003e --Tony Elischer, Managing Director, THINK Consulting Solutions\u003cbr\u003e \u003cbr\u003e \"Institutional advancement is a deeply personal process that requires in-depth understanding of our supporters, to the degree to which specific aspects of our own priorities reflect our donors' personal aspirations and interests. Prospect research is indispensable to this process and to identifying possible supporters from thousands of possible donors--it would have been impossible for the University of Toronto campaign to have succeeded in the absence of our investment in prospect research.\"\u003cbr\u003e --Dr. Jon S. Dellandrea, Pro-Vice-Chancellor, Development and External Affairs, University of Oxford\u003cbr\u003e \u003cbr\u003e \"Major Donors offers some of the best advice from some of the world's leading prospect researchers, and it will help you to become a much better fundraiser. It is a great resource and an important part of any fundraising library. When you follow the advice in this book, you will raise much more money.\"\u003cbr\u003e --Harvey McKinnon, President, Harvey McKinnon Associates author of Hidden Gold and How Today's Rich Give, and coauthor of the international bestseller The Power of Giving\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eForeword.  \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1. Prospecting for Major Gifts\u003c\/b\u003e (Pamela Gignac and Ken Wyman).\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003eProspect Research: Background and Key Elements.\u003c\/p\u003e \u003cp\u003eProspect Researchers and Fundraisers Together.\u003c\/p\u003e \u003cp\u003eBig Gifts and Major Gifts.\u003c\/p\u003e \u003cp\u003eProspecting.\u003c\/p\u003e \u003cp\u003eResearch Techniques and Information Sources.\u003c\/p\u003e \u003cp\u003eWhere Do We Go from Here?\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2. Knowledge Management, Data Mining, and Prospect Screening\u003c\/b\u003e (Jeff Gignac and Chris Carnie).\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003eDefinitions.\u003c\/p\u003e \u003cp\u003eKnowledge Management.\u003c\/p\u003e \u003cp\u003eIntroduction to Data Mining and Prospect Screening.\u003c\/p\u003e \u003cp\u003eTracking Prospects.\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3. Why Bill Gates May Not Be Your Best Prospect\u003c\/b\u003e (Peter B. Wylie and David M. Lawson).\u003c\/p\u003e \u003cp\u003eThree Important Concepts: Ability, Attachment, and Affinity.\u003c\/p\u003e \u003cp\u003eHow to Generate a List of High-Quality Prospects for Your Campaign.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4. Prospect Research Policy, Privacy, and Ethics\u003c\/b\u003e (Stephen Lee and Susan Mullin)\u003c\/p\u003e \u003cp\u003ePolicy, Ethics, and Prospect Research.\u003c\/p\u003e \u003cp\u003eEthical and Professional Practice Considerations.\u003c\/p\u003e \u003cp\u003eData Protection Regulation: The European Approach.\u003c\/p\u003e \u003cp\u003eNotification and Registration.\u003c\/p\u003e \u003cp\u003eConformity with Data Protection Principles.\u003c\/p\u003e \u003cp\u003eConsent.\u003c\/p\u003e \u003cp\u003eData Protection Regulation: The North American Approach.\u003c\/p\u003e \u003cp\u003eApplying Privacy Principles to Prospect Research.\u003c\/p\u003e \u003cp\u003eThe Role of Professional Associations and Intermediary Bodies.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5. U.S. and Canadian Strategies\u003c\/b\u003e (Pamela Gignac and Kristina Carlson).\u003c\/p\u003e \u003cp\u003eA Tale of Perspectives.\u003c\/p\u003e \u003cp\u003eStrategies for Research and Approach.\u003c\/p\u003e \u003cp\u003eProspect Research Strategies.\u003c\/p\u003e \u003cp\u003eSources.\u003c\/p\u003e \u003cp\u003eCase Study: Researching a Major Donor From Florida, From Canada.\u003c\/p\u003e \u003cp\u003ePrivacy.\u003c\/p\u003e \u003cp\u003eTrends.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6. International Strategies—Europe and Asia\u003c\/b\u003e (Chris Carnie and Sarah Boodleman Tenney).\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003eEurope.\u003c\/p\u003e \u003cp\u003eFinding European Prospects.\u003c\/p\u003e \u003cp\u003eGetting Over the Barriers.\u003c\/p\u003e \u003cp\u003eEurope: A Valued Friend.\u003c\/p\u003e \u003cp\u003eAs For Asia.\u003c\/p\u003e \u003cp\u003eGetting the Basics Right.\u003c\/p\u003e \u003cp\u003eSpecific Things to Know.\u003c\/p\u003e \u003cp\u003eGetting Over Barriers.\u003c\/p\u003e \u003cp\u003eOther Places to Look for Information.\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7. Your Web Site—What Does It Say to Major Donors?\u003c\/b\u003e (Howard Lake).\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003eThe Trend Continues.\u003c\/p\u003e \u003cp\u003eThe Personal Approach.\u003c\/p\u003e \u003cp\u003eNeeds and Concerns of Major Donors.\u003c\/p\u003e \u003cp\u003eAttracting Donors.\u003c\/p\u003e \u003cp\u003eKey Elements of Major Gift Fundraising Online.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8. An Internet Strategy for Major Donor Fundraising\u003c\/b\u003e (Anthony Powell).\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003eUnderstanding the Fundamentals of Major Giving.\u003c\/p\u003e \u003cp\u003eCollecting Information and Learning More about Prospects.\u003c\/p\u003e \u003cp\u003eSharing Information and Building Relationships.\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9. Using Gathered Information Effectively within Your Staff and Volunteer Teams\u003c\/b\u003e (Nancy Johnson and Pamela Gignac).\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003eFundraising and Prospect Research Cycle.\u003c\/p\u003e \u003cp\u003ePersonal Intelligence Gathering (PIG).\u003c\/p\u003e \u003cp\u003eProspect Screening and Review.\u003c\/p\u003e \u003cp\u003eThe Importance of Information Relevant to Campaign Goals.\u003c\/p\u003e \u003cp\u003eCapturing Information.\u003c\/p\u003e \u003cp\u003eOther Ways to Keep Team Members Updated.\u003c\/p\u003e \u003cp\u003eLessons Learned Using Screening Companies in the United States.\u003c\/p\u003e \u003cp\u003eOverall Pitfalls of Research.\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10. Moving from Prospect Identification to Making Friends for Life\u003c\/b\u003e (Andrew Thomas and Ken Burnett).\u003c\/p\u003e \u003cp\u003ePanning for Gold.\u003c\/p\u003e \u003cp\u003eMoving from Desk Research to Solicitation.\u003c\/p\u003e \u003cp\u003eProspecting.\u003c\/p\u003e \u003cp\u003eEnlistment.\u003c\/p\u003e \u003cp\u003eMaking New Friends.\u003c\/p\u003e \u003cp\u003eCultivation.\u003c\/p\u003e \u003cp\u003eAre You Ready to Ask?\u003c\/p\u003e \u003cp\u003eStewardship: Turning Donors into Friends for Life.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11. Results Analysis and Performance Measurements\u003c\/b\u003e (James M. Greenfield).\u003c\/p\u003e \u003cp\u003eFundraising Is an Investment Strategy.\u003c\/p\u003e \u003cp\u003eEvaluating Prospect Research.\u003c\/p\u003e \u003cp\u003eCriteria for Results.\u003c\/p\u003e \u003cp\u003eEvaluating Research Used in Major Gifts and Campaigns.\u003c\/p\u003e \u003cp\u003eEvaluating Donor Stewardship and Recognition.\u003c\/p\u003e \u003cp\u003eConclusion.\u003c\/p\u003e \u003cp\u003eAdditional Resources.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12. Challenges for Tomorrow\u003c\/b\u003e (Chris Carnie).\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003eMajor Donors: Major Change.\u003c\/p\u003e \u003cp\u003eProspect Research: The Next Revolution.\u003c\/p\u003e \u003cp\u003eAPPENDIX A: The CSA Model Code for the Protection of Personal Information.\u003c\/p\u003e \u003cp\u003eAPPENDIX B: Data Mining and Prospect Screening Checklist.\u003c\/p\u003e \u003cp\u003eAPPENDIX C: Checklist for a Development Strategy.\u003c\/p\u003e \u003cp\u003eAPPENDIX D: Sample Contact Forms.\u003c\/p\u003e \u003cp\u003eAPPENDIX E: ePhilanthropy Code of Ethical Online Philanthropic Practices.\u003c\/p\u003e \u003cp\u003eAPPENDIX F: Potential Planning Measurements for Results.\u003c\/p\u003e \u003cp\u003eAPPENDIX G: Sample Job Description Text.\u003c\/p\u003e \u003cp\u003eAPPENDIX H: Data Grid for Estimating Giving Capacity.\u003c\/p\u003e \u003cp\u003eAPPENDIX I: Activity Reports.\u003c\/p\u003e \u003cp\u003eAPPENDIX J: Sample Contact Report.\u003c\/p\u003e \u003cp\u003eAPPENDIX K: Performance Criteria for Major Gift Staff.\u003c\/p\u003e \u003cp\u003eAPPENDIX L: Nine-Point Performance Index Analysis of Major Gift Solicitation.\u003c\/p\u003e \u003cp\u003eAPPENDIX M: Checklist for Major Gift Acknowledgment.\u003c\/p\u003e \u003cp\u003eAPPENDIX N: Prospect Research Online.\u003c\/p\u003e \u003cp\u003eAPPENDIX O: Donor Development and Prospect Research Recommended Additional Readings.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIndex.\u003c\/b\u003e\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52509157130520,"sku":"9780471768104","price":26.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471768104.jpg?v=1786494772","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/major-donors-finding-big-gifts-in-your-database-and-online-hardback-9780471768104","provider":"Freshly Printed Books","version":"1.0","type":"link"}