{"product_id":"magazines-and-the-making-of-mass-culture-in-japan-hardback-9781487502867","title":"Magazines and the Making of Mass Culture in Japan (Hardback) 9781487502867","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eMagazines and the Making of Mass Culture in Japan\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003eAmy Bliss Marshall (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781487502867\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 14 March 2019\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e240 pages\u003cbr\u003e23.5 x 15.9 x 2.5 cm, 0.52 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\"While Marshall keeps her attention tightly focused on just two Japanese magazines, her careful and meticulous archival research, historical contextualization, and textual analysis stand out as helpful models for those studying the role of mass media in the dissemination of ideology in other historical and cultural contexts.\"\u003c\/p\u003e - Kyoko Omori, Hamilton College (\u003cem\u003eUniversity of Toronto Quarterly: Letters in Canada 2018\u003c\/em\u003e) \u003cp\u003e\"This is a carefully researched and engaging work of scholarship that does justice to its subject while illuminating larger issues. It deserves to be read not only by cultural historians of interwar Japan but also by scholars of print culture more broadly.\"\u003c\/p\u003e - Kerim Yasar, University of Southern California (\u003cem\u003eJournal of Japanese Studies\u003c\/em\u003e) \u003cp\u003e\"\u003ci\u003eMagazines and the Making of Mass Culture\u003c\/i\u003e in Japan makes an important contribution to English-language scholarship on Japanese magazines, which has tended to concentrate on publications for women.\"\u003c\/p\u003e - Jan Bardsley, University of North Carolina, Chapel Hill (\u003cem\u003eMonumenta Nipponica \u003c\/em\u003e)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cem\u003eMagazines and the Making of Mass Culture in Japan\u003c\/em\u003e provides a detailed yet approachable analysis of the mechanisms central to the birth of mass culture in Japan by tracing the creation, production, and circulation of two critically important family magazines: \u003ci\u003eKingu\u003c\/i\u003e (King) and \u003ci\u003eIe no hikari\u003c\/i\u003e (Light of the Home). These magazines served to embed new instruments of mass communication and socialization within Japanese society and created mechanisms to facilitate the dissemination of hegemonic forms of discourse in the first half of the twentieth century. The amazing success of \u003ci\u003eKingu\u003c\/i\u003e and \u003ci\u003eIe no hikari\u003c\/i\u003e during the 1920s and 1930s\u003ci\u003e \u003c\/i\u003enot only\u003ci\u003e \u003c\/i\u003eestablished and normalized participation in a Japanese mass national audience – a community which had previously not existed – but also facilitated the rise of Japanese mass consumer culture in the postwar years.\u003c\/p\u003e \u003cp\u003eAmy Bliss Marshall argues that the postwar mass national \u003ci\u003econsumer\u003c\/i\u003e in Japan is foreshadowed by the mass national \u003ci\u003eaudience \u003c\/i\u003ecreated by family magazines of the interwar era. This book narrates the development of such publications, one explicitly capitalist and one outwardly agrarian, based on missions with an overarching desire to create a mass audience. \u003ci\u003eMagazines and the Making of Mass Culture in Japan \u003c\/i\u003ehighlights the importance of the seemingly innocuous acts of mass leisure consumption of magazines and the goods advertised therein, aiding our understanding of the creation and direction of a new form of social participation and understanding – an essential part of not only the culture but also the politics of the interwar period.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. The Medium, the Message \u0026amp; the Masses: Understanding Japanese Family Magazines\u003cbr\u003e2. The Splendid Power of Being in Perfect Harmony: How Two Publishers Made a Mass Japanese Audience\u003cbr\u003e3. \"We Came, We Saw, We Astonished:\" How a Japanese Mass Was Won\u003cbr\u003e4. Reading Together: How the Audience Participated\u003cbr\u003e5. Learning to Consume: How Magazines Politicized Advertising\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003c\/font\u003e","brand":"University of Toronto Press","offers":[{"title":"Brand New","offer_id":52595457884440,"sku":"9781487502867","price":34.49,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/magazines-and-the-making-of-mass-culture-in-japan-hardback-9781487502867","provider":"Freshly Printed Books","version":"1.0","type":"link"}