{"product_id":"luxury-retail-and-digital-management-developing-customer-experience-in-a-digital-world-hardback-9781119542339","title":"Luxury Retail and Digital Management; Developing Customer Experience in a Digital World (Hardback) 9781119542339","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eLuxury Retail and Digital Management\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eDeveloping Customer Experience in a Digital World\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMichel Chevalier (Author), Michel Gutsatz (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781119542339, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 14 May 2020\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e384 pages\u003cbr\u003e23.1 x 15.8 x 2.5 cm, 0.794 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eDevelop a winning customer experience in the digital world\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLuxury consumers are changing – they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA?\u003c\/p\u003e \u003cp\u003e\u003ci\u003eLuxury Retail and Digital Management, 2nd Edition \u003c\/i\u003esets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalisation and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and communication channels of luxury brands; they now have to think simultaneously physical stores and e-commerce, global marketing and digital marketing.\u003c\/p\u003e \u003cp\u003e• Defines all the tools that are necessary to manage luxury stores including analysis of location and design concept\u003c\/p\u003e \u003cp\u003e• Explores the selection, training and motivation of the staff\u003c\/p\u003e \u003cp\u003e• Covers everything executives, managers and retail staff need to know in order to enter, expand, understand and succeed in the world of luxury retail\u003c\/p\u003e \u003cp\u003eWritten by luxury retail experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, \u003ci\u003eLuxury Retail and Digital Management, 2nd Edition\u003c\/i\u003e provides deep insight into the main challenges that luxury brands are facing in this digital age.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eForeword ix\u003cbr\u003e\u003ci\u003eby Luca Solca\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Important Choices in Luxury Distribution 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: The Various Models in Luxury Distribution 3\u003c\/p\u003e \u003cp\u003eChapter 2: Do Luxury Products Still Sell in Stores? 21\u003c\/p\u003e \u003cp\u003eChapter 3: Concept and Design of a Luxury Boutique 39\u003c\/p\u003e \u003cp\u003eChapter 4: Online, Offline or O2O? 67\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Know and Understand the Client 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5: Putting the Customer Back in the Centre 89\u003c\/p\u003e \u003cp\u003eChapter 6: Customer Identification and CRM 107\u003c\/p\u003e \u003cp\u003eChapter 7: The Challenges of Offline and Online Integration 121\u003c\/p\u003e \u003cp\u003eChapter 8: Logistics Adapted to a Digital Culture 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Making Client Relationships More Meaningful 151\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9: Customer Behaviour in the Store or Online 153\u003c\/p\u003e \u003cp\u003eChapter 10: The Importance of Stores for Building Customer Relationships 163\u003c\/p\u003e \u003cp\u003eChapter 11: Customer Experience and Building Loyalty 177\u003c\/p\u003e \u003cp\u003eChapter 12: How the Internet Has Shattered the Traditional Sales Model 203\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Management Tools for Luxury Stores 219\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 13: Location of Sales Points 221\u003c\/p\u003e \u003cp\u003eChapter 14: Managing Store Personnel: A Toolbox 259\u003c\/p\u003e \u003cp\u003eChapter 15: At What Price Should Products Be Sold? 297\u003c\/p\u003e \u003cp\u003eChapter 16: Financial Analyses of Sales Points 315\u003c\/p\u003e \u003cp\u003eConclusion 339\u003c\/p\u003e \u003cp\u003eBibliography 345\u003c\/p\u003e \u003cp\u003eAbout the Authors 351\u003c\/p\u003e \u003cp\u003eIndex 353\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52472129782040,"sku":"9781119542339","price":31.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781119542339.jpg?v=1785718471","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/luxury-retail-and-digital-management-developing-customer-experience-in-a-digital-world-hardback-9781119542339","provider":"Freshly Printed Books","version":"1.0","type":"link"}