{"product_id":"loyalty-myths-hyped-strategies-that-will-put-you-out-of-business-and-proven-tactics-that-really-work-hardback-9780471743156","title":"Loyalty Myths; Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work (Hardback) 9780471743156","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eLoyalty Myths\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eTimothy L. Keiningham (Author), Terry G. Vavra (Author), Lerzan Aksoy (Author), Henri Wallard (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471743156, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 18 October 2005\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e272 pages\u003cbr\u003e23.6 x 15.9 x 2.5 cm, 0.454 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"Strong stuff...[the authors] offer some well-researched loyalty truths\" (\u003ci\u003eTelegraph\u003c\/i\u003e, November 2005)  \u003cp\u003e\"...full of ideas and suggestions...likely to be useful to anyone working in the field.\" (\u003ci\u003eResearch Magazine\u003c\/i\u003e, May 2006)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eIn \u003cb\u003e\u003ci\u003eLoyalty Myths\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e,\u003c\/i\u003e the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data.  \u003cp\u003eGranted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eMyths.  \u003cp\u003ePreface.\u003c\/p\u003e \u003cp\u003eINTRODUCTION: The Myths of Loyalty: Did the Gods Mislead Us?\u003c\/p\u003e \u003cp\u003eChapter 1. Loyalty Myths That Subvert Company Goals.\u003c\/p\u003e \u003cp\u003eChapter 2. Loyalty Myths Contaminating Company Management Practices.\u003c\/p\u003e \u003cp\u003eChapter 3. Loyalty Myths about Customers: Their Needs, Behaviors, and Referrals.\u003c\/p\u003e \u003cp\u003eChapter 4. Loyalty Myths Concerning Loyalty Programs.\u003c\/p\u003e \u003cp\u003eChapter 5. Loyalty Myths about Loyalty, Share of Business, and Profitability.\u003c\/p\u003e \u003cp\u003eChapter 6. Loyalty Myths Regarding Employees.\u003c\/p\u003e \u003cp\u003eChapter 7. The Foundations of Customer Loyalty.\u003c\/p\u003e \u003cp\u003eChapter 8. The Right Way to Manage for Customer Loyalty.\u003c\/p\u003e \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52507376910616,"sku":"9780471743156","price":16.37,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471743156.jpg?v=1786445331","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/loyalty-myths-hyped-strategies-that-will-put-you-out-of-business-and-proven-tactics-that-really-work-hardback-9780471743156","provider":"Freshly Printed Books","version":"1.0","type":"link"}