{"product_id":"lost-in-automatic-translation-navigating-life-in-english-in-the-age-of-language-technologies-hardback-9781009552363","title":"Lost in Automatic Translation; Navigating Life in English in the Age of Language Technologies (Hardback) 9781009552363","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eLost in Automatic Translation\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eNavigating Life in English in the Age of Language Technologies\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eWill Google Translate and ChatGPT help us master foreign languages and better understand one another, or make language learning obsolete?\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eVered Shwartz (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781009552363, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 21 August 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e206 pages\u003cbr\u003e22.9 x 15.2 x 1.3 cm, 0.45 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'Shwarz's book should be required reading for engineers and linguists, whether academic or professional, seeking to improve automatic translation. She demonstrates the necessity of these disciplines working together, and reminds developers that however technically sophisticated the system, the human user, defined by psychology and culture as well as intellect, decides how meaningful a translation is. In particular, Shwarz's emphasis on grounding offers developers a clear direction for improving automatic translation, and, by extension, the usability of AI platforms in general. The author's experience learning new languages, combined with her studies in computer science, reinforces the logic of her argument with the authority of both developer and user, and that she does so with humor and wit makes her book more appealing and helpful.' Donald R. Riccomini, IEEE Transactions on Professional Communication\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThe last decade has seen an exponential increase in the development and adoption of language technologies, from personal assistants such as Siri and Alexa, through automatic translation, to chatbots like ChatGPT. Yet questions remain about what we stand to lose or gain when we rely on them in our everyday lives. As a non-native English speaker living in an English-speaking country, Vered Shwartz has experienced both amusing and frustrating moments using language technologies: from relying on inaccurate automatic translation, to failing to activate personal assistants with her foreign accent. English is the world's foremost go-to language for communication, and mastering it past the point of literal translation requires acquiring not only vocabulary and grammar rules, but also figurative language, cultural references, and nonverbal communication. Will language technologies aid us in the quest to master foreign languages and better understand one another, or will they make language learning obsolete?\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction\u003cbr\u003e Part I. Communicating in English: 1. Can we have a word?\u003cbr\u003e 2. Call the grammar police\u003cbr\u003e Part II. Understanding Cultural Norms and References: 3. Reading between the lines\u003cbr\u003e 4. A figure of speech\u003cbr\u003e 5. To put it delicately\u003cbr\u003e 6. Grounded in reality\u003cbr\u003e 7. Internet speak is the best, don't @ me\u003cbr\u003e Part III. Cultural Integration through Language\u003cbr\u003e 8. Can you repeat this, please?\u003cbr\u003e 9. The unspeakable\u003cbr\u003e 10. The secret code of body language\u003cbr\u003e 11. Language and identity\u003cbr\u003e Conclusion.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Linguistics [\u003ca title=\"See our other books on Linguistics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Linguistics%20%5BCF%5D%22\"\u003eCF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Brand New","offer_id":52415660425496,"sku":"9781009552363","price":58.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781009552363i.jpg?v=1784420595","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/lost-in-automatic-translation-navigating-life-in-english-in-the-age-of-language-technologies-hardback-9781009552363","provider":"Freshly Printed Books","version":"1.0","type":"link"}