{"product_id":"licensing-best-practices-the-lesi-guide-to-strategic-issues-and-contemporary-realities-hardback-9780471219521","title":"Licensing Best Practices; The LESI Guide to Strategic Issues and Contemporary Realities (Hardback) 9780471219521","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eLicensing Best Practices\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe LESI Guide to Strategic Issues and Contemporary Realities\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\"When I first skimmed this book, I thought it was nothing more than a collage of independent articles-but was I ever wrong! Bob Goldscheider has masterfully pulled together an excellent up-to-date position on licensing best practices in several jurisdictions. The flow is excellent. The information I need is well categorized and it's already proving to be an excellent resource. Bob's choice of authors is exceptional. I personally know all of them and take great stock in their advice that they so willingly provide.\"  \u003cp\u003eJohn H. Woodley\u003cbr\u003e Past President\u003cbr\u003e Licensing Executives Society\u003c\/p\u003e \u003cp\u003e\"A comprehensive digest of national and international advances and developments in licensing! Licensing Best Practices is a veritable anthology and compendium on general and industry-specific licensing practices and licensable intellectual property assets. It is a handbook every licensing executive and intellectual property practitioner will want to peruse and keep on their desk!\"\u003c\/p\u003e \u003cp\u003eKarl F. Jorda\u003cbr\u003e David Rines Professor of Intellectual Property Law \u0026amp; Industrial Innovation\u003cbr\u003e Franklin Pierce Law Center\u003cbr\u003e Concord NH\u003c\/p\u003e \u003cp\u003e\"It was a great privilege to be given the opportunity to preview this outstanding work. The Licensing Executives Society is the world's leading organisation of technology licensing and management professionals. Bob Goldscheider and his team have drawn upon the rich resources of its members to produce a work of immediate impact and lasting influence on a field of economic endeavor which, as the work itself shows, is expanding exponentially. Don't leave home without it.\"\u003c\/p\u003e \u003cp\u003eDes Ryan\u003cbr\u003e Consultant (and former Partner)\u003cbr\u003e Davies Collison Cave, Patent Attorneys and Barristers and Solicitors\u003cbr\u003e Melbourne, Australia\u003c\/p\u003e \u003cp\u003e\"This book does serious double duty. It is a helpful primer for business executives and people breaking into the licensing field because it provides broad, often in-depth coverage. It also serves a helpful purpose for seasoned licensing executives and lawyers: first, it endorses many of the things that we do and think and hence serves as a reality check; second, at a deeper level, it proposes techniques and analyses, some of which are necessarily new to each of us because the thing about licensing is that you learn every time out. This book provides learning for even the most seasoned.\"\u003c\/p\u003e \u003cp\u003eRoger M. Milgrim\u003cbr\u003e Partner\u003cbr\u003e Paul, Hastings, Janofsky \u0026amp; Walker LLP\u003c\/p\u003e \u003cp\u003e\"Licensing Best Practices is a necessary book for any person involved in licensing. The book provides valuable, practical insights that can be readily utilized in licensing matters. The comprehensive contents are set forth in understandable, reader-friendly language. I highly recommend this work.\"\u003c\/p\u003e \u003cp\u003eMichael A. Epstein\u003cbr\u003e Chair, Intellectual Property and Technology Practice\u003cbr\u003e Weil, Gotshal \u0026amp; Manges LLP\u003c\/p\u003e \u003cp\u003e\"Bob Goldscheider's [author and editor] books always combine a solid and even scholarly knowledge of the law with the practicalities of doing business in the complex world of licensing. In this newest work, which will be of value to both industrial and university licensing professionals, the emphasis is on 'how to do it' in many different environments, with each chapter written by renowned experts\"\u003c\/p\u003e \u003cp\u003eLita Nelsen\u003cbr\u003e Director, Technology Licensing Office\u003cbr\u003e Massachusetts Institute of Technology\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eRobert Goldscheider (Edited by), R Goldscheider (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471219521, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 24 June 2002\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e528 pages\u003cbr\u003e26.2 x 18.6 x 4.2 cm, 1.1 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eA definitive resource for professionals in licensing and technology management\u003cbr\u003e \u003cbr\u003e In this comprehensive guide to licensing best practices, esteemed members of the Licensing Executives Society International offer in-depth discussion of a broad range of important topics in the field of licensing, including:\u003cbr\u003e * Licensing issues in Europe, Asia, Australia, the Middle East, South Africa, and Latin America\u003cbr\u003e * Technology valuation\u003cbr\u003e * Technology management consulting\u003cbr\u003e * Licensing agreements and strategic partnerships\u003cbr\u003e * The expansion of the licensing profession\u003cbr\u003e * Patent procedures and protection in Europe\u003cbr\u003e * Trade secrets law and intellectual property assets\u003cbr\u003e * Issues in copyright, software, and Web sites\u003cbr\u003e * Trademarks, trade names, and trade dress\u003cbr\u003e * Licensing in the biotechnology industry\u003cbr\u003e * Pharmaceutical licensing\u003cbr\u003e * University licensing trends\u003cbr\u003e * Technology rights that are financial assets and instruments\u003cbr\u003e * IC-based corporate carve-outs\u003cbr\u003e * Licensing and litigation\u003cbr\u003e * ADR\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePreface by Robert Goldscheider.\u003cbr\u003e \u003cbr\u003e PART ONE: THE CHANGING LANDSCAPE OF LICENSING.\u003cbr\u003e \u003cbr\u003e CHAPTER 1 EXPANDING BUSINESS OF LICENSING (Willy Manfroy).\u003cbr\u003e \u003cbr\u003e CHAPTER 2 TECHNOLOGY VALUATION (Dr. Richard Razgaitis).\u003cbr\u003e \u003cbr\u003e CHAPTER 3 THE EXPANDING ROLE OF TECHNOLOGYMANAGEMENT CONSULTANTS (Robert Goldscheider).\u003cbr\u003e \u003cbr\u003e CHAPTER 4 DREADFUL DRAFTING: THE DO S AND DON TSOF LICENSING AGREEMENTS (John T. Ramsay, Q.C.).\u003cbr\u003e \u003cbr\u003e PART TWO: NEW OUTLOOKS ON PATENTS,TRADEMARKS, COPYRIGHTS, AND TRADE SECRETS.\u003cbr\u003e \u003cbr\u003e CHAPTER 5 RECENT CHANGES IN PATENTINGPROCEDURES AND PROTECTION: DEVELOPMENTSIN THE EUROPEAN AND U.S. PATENT SYSTEMS (Dr. Heinz Goddar, Alan H. Gordon).\u003cbr\u003e \u003cbr\u003e CHAPTER 6 THE CRITICAL ROLE OF TRADESECRET LAW IN PROTECTING INTELLECTUALPROPERTY ASSETS (Melvin F. Jager).\u003cbr\u003e \u003cbr\u003e CHAPTER 7 COPYRIGHT, SOFTWARE, AND WEB SITEISSUES IN THE INTERNET WORLD (Michael A. Lechter).\u003cbr\u003e \u003cbr\u003e CHAPTER 8 TRADEMARKS, TRADE NAMES,AND TRADE DRESS (Thomas M. Small, Kenneth D. McKay).\u003cbr\u003e \u003cbr\u003e PART THREE: ADVANCES IN INDUSTRY-SPECIFIC LICENSING.\u003cbr\u003e \u003cbr\u003e CHAPTER 9 LICENSING IN THEBIOTECHNOLOGY INDUSTRY (Dr. Cathryn Campbell).\u003cbr\u003e \u003cbr\u003e CHAPTER 10 PHARMACEUTICAL LICENSING DURINGTHE REVOLUTION (Dr. Thomas A. Picone).\u003cbr\u003e \u003cbr\u003e CHAPTER 11 UNIVERSITY LICENSING TRENDS ANDINTELLECTUAL CAPITAL (Dr. Louis P. Berneman, Dr. Kathleen A. Denis).\u003cbr\u003e \u003cbr\u003e PART FOUR: FINANCIAL ISSUES, LEGAL PROTECTION,AND LITIGATION DEVELOPMENTS.\u003cbr\u003e \u003cbr\u003e CHAPTER 12 WHAT TO DO WITH TECHNOLOGY RIGHTSTHAT ARE FINANCIAL ASSETS AND INSTRUMENTS (Dr. Nir Kossovsky, Bear Brandegee).\u003cbr\u003e \u003cbr\u003e CHAPTER 13 IC-BASED CORPORATE CARVE-OUTS:STRATEGY, STRUCTURE, AND FUNDING (James E. Malackowski, Suzanne Harrison).\u003cbr\u003e \u003cbr\u003e CHAPTER 14 LICENSING AND LITIGATION (Ronald L. Grudziecki, Arnaud Michel).\u003cbr\u003e \u003cbr\u003e CHAPTER 15 ALTERNATIVE DISPUTE RESOLUTION:FIGHTING SMARTER, SPENDING LESS (Tom Arnold).\u003cbr\u003e \u003cbr\u003e PART FIVE: LICENSING IN THE GLOBAL COMMUNITY.\u003cbr\u003e \u003cbr\u003e CHAPTER 16 IGNORE EUROPE AT YOUR PERIL! (Prof. Dr. Peter Chrocziel, Nigel Jones, Thierry Sueur).\u003cbr\u003e \u003cbr\u003e CHAPTER 17 CHALLENGES OF LICENSING TO ANDFROM CHINA AND HONG KONG (Larry W. Evans, With a Contribution from Chi Shaojie).\u003cbr\u003e \u003cbr\u003e CHAPTER 18 IS THERE A FUTURE FOR JAPAN? (Dennis Unkovic).\u003cbr\u003e \u003cbr\u003e CHAPTER 19 LICENSING IN RUSSIA: OPPORTUNITIESAND PITFALLS (Dr. Natalia Karpova).\u003cbr\u003e \u003cbr\u003e CHAPTER 20 AUSTRALIA: LICENSING OPPORTUNITIESIN THE MEDICAL AND BIOTECHNOLOGY INDUSTRY (Rodney DeBoos).\u003cbr\u003e \u003cbr\u003e CHAPTER 21 CHALLENGES TO ARAB INDUSTRIESIN ACQUIRING AND SELLING APPROPRIATETECHNOLOGIES (Talal Abu-Ghazaleh).\u003cbr\u003e \u003cbr\u003e CHAPTER 22 THE SOUTH AFRICAN EXPERIENCE INECONOMIC DEVELOPMENT (Alan Lewis, Don MacRobert).\u003cbr\u003e \u003cbr\u003e CHAPTER 23 PROSPECTS FOR INCREASEDLICENSING IN LATIN AMERICA (Fernando Noetinger, Gabriel F. Leonardos).\u003cbr\u003e \u003cbr\u003e FURTHER READING LIST.\u003cbr\u003e \u003cbr\u003e INDEX.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52286319100184,"sku":"9780471219521","price":85.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471219521.jpg?v=1781549865","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/licensing-best-practices-the-lesi-guide-to-strategic-issues-and-contemporary-realities-hardback-9780471219521","provider":"Freshly Printed Books","version":"1.0","type":"link"}