{"product_id":"licensing-best-practices-strategic-territorial-and-technology-issues-hardback-9780471740674","title":"Licensing Best Practices; Strategic, Territorial, and Technology Issues (Hardback) 9780471740674","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eLicensing Best Practices\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eStrategic, Territorial, and Technology Issues\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eRobert Goldscheider (Edited by), R Goldscheider (Author), Alan H. Gordon (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471740674, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 9 May 2006\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e312 pages\u003cbr\u003e25.9 x 18.8 x 2.8 cm, 0.767 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"The unique social science approach to legal principles was very effective and made the book not only easy to read, but very enjoyable.\" (\u003ci\u003eLegal Information Alert\u003c\/i\u003e, September 2006)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\"The LESI Guide to Licensing Best Practices, to which I was proud to contribute, has found solid acceptance in the international licensing community. The new volume of \u003ci\u003eLicensing Best Practices\u003c\/i\u003e maintains this high standard. It was designed to be complementary to its predecessor and broadens the scope of the scholarship. Standing alone, \u003ci\u003eLicensing Best Practices\u003c\/i\u003e is a valuable source of contemporary information. In combination with The \u003ci\u003eLESI Guide to Licensing Best Practices\u003c\/i\u003e, we have a very valuable source of insights and practical knowledge.\"\u003cbr\u003e —Heinz Goddar Partner Boehmert \u0026amp; Boehmert  \u003cp\u003e\"Few if any other intellectual property references lay the required geographic foundation for the scientific, business, and legal issues presented. Goldscheider and Gordon demonstrate that tech transfer occurs in a global arena. The book lives up to its title: Licensing Best Practices.\"\u003cbr\u003e —James E. Malackowski President \u0026amp; CEO, Ocean Tomo, LLC past president, LES-USA \u0026amp; Canada\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAn invaluable complement to the field's acclaimed book on licensing best practices\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSpanning the globe, from Scandinavia to Japan and Mexico to Korea, \u003ci\u003eLicensing Best Practices\u003c\/i\u003e provides a comprehensive and user-friendly resource for professionals in licensing and technology management. Featuring contributions from some of the most highly regarded LESI professionals, this definitive guide includes detailed discussions on some of the hottest topics in licensing, including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLicensing and Technology Transfer to China\u003c\/li\u003e \u003cli\u003eSoftware Licensing as a Driver of the Indian Economy\u003c\/li\u003e \u003cli\u003eSecrets of Successful Dealmaking in Asia\u003c\/li\u003e \u003cli\u003eLicensing in Scandinavia-Home of Entrepreneurial Inventors, Industrialists, and Philanthropists\u003c\/li\u003e \u003cli\u003eGlobal Innovation and Licensing Opportunities on the Internet\u003c\/li\u003e \u003cli\u003eEnergy and Environment Driving Technology and Licensing\u003c\/li\u003e \u003cli\u003eLicensing Nanotechnology\u003c\/li\u003e \u003cli\u003eAssuring Royalty Compliance in High Technology Licensing\u003c\/li\u003e \u003cli\u003eIntellectual Property Allocation Strategies in Joint Ventures\u003c\/li\u003e \u003cli\u003eApplications of Game Theory to IP Royalty Negotiations\u003c\/li\u003e \u003c\/ul\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eAbout the Editors xxi\u003c\/p\u003e \u003cp\u003eAbout LESI xxiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 TERRITORIAL COMMENTARIES\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Licensing and Technology Transfer to China: A Roadmap 3 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby Henry Beck and Xichun (Catherine) \u003cbr\u003e\u003c\/i\u003e\u003ci\u003ePan\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 3\u003c\/p\u003e \u003cp\u003e“Free Riding” Past and Present 3\u003c\/p\u003e \u003cp\u003eChina Joins the World Economy 4\u003c\/p\u003e \u003cp\u003eIntellectual Property Protection and Enforcement 5\u003c\/p\u003e \u003cp\u003eIntellectual Property Rights Have Little Extraterritorial Force 5\u003c\/p\u003e \u003cp\u003eInternational Treaties and Conventions; Trade Remedies 5\u003c\/p\u003e \u003cp\u003eChina’s Intellectual Property Protection Regimes 7\u003c\/p\u003e \u003cp\u003eEnforcement of Intellectual Property Rights and the Threat of Trade Sanctions 9\u003c\/p\u003e \u003cp\u003eU.S. and Chinese Export and Import Control Regulations: “Outbound” and “Inbound” 17\u003c\/p\u003e \u003cp\u003eU.S. Export Control Regulations 17\u003c\/p\u003e \u003cp\u003eChina’s Regulations for Technology Imports and Exports 22\u003c\/p\u003e \u003cp\u003eConcluding Thoughts 24\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Software Licensing as a Driver of the Indian Economy 27 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby Rani Boazz and Subramaniam Vutha\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 27\u003c\/p\u003e \u003cp\u003eBackground 27\u003c\/p\u003e \u003cp\u003eThe Scope of the Chapter 29\u003c\/p\u003e \u003cp\u003eThe Economic Impact of Software Licensing in India and Current Business Trends 29\u003c\/p\u003e \u003cp\u003eThe Legal Framework for Software Licensing in India 32\u003c\/p\u003e \u003cp\u003eCopyright Law 32\u003c\/p\u003e \u003cp\u003eContracts 32\u003c\/p\u003e \u003cp\u003eTrade Secrets Law 32\u003c\/p\u003e \u003cp\u003ePatent Law 33\u003c\/p\u003e \u003cp\u003eTaxes and Duties 33\u003c\/p\u003e \u003cp\u003eReproduction of Software in India 34\u003c\/p\u003e \u003cp\u003eInsights into the Special Needs and Legal Requirements of the Indian Software Market 34\u003c\/p\u003e \u003cp\u003eOutlook for the Indian IT Industry 35\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 The Industrialization of Korea (1962 to 2002) from the Patenting and Licensing Perspective 37 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby Yoon Bae Kim\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 37\u003c\/p\u003e \u003cp\u003eOverview of the Korean Economy and Trends in Technological Development According to Historical Dates 38\u003c\/p\u003e \u003cp\u003eBefore 1962 (Japanese Colonial Rule and the Korean War) 38\u003c\/p\u003e \u003cp\u003eFrom 1962 to 1991 (National Economic Development Plans) 39\u003c\/p\u003e \u003cp\u003eFrom 1992 to the First Half of 1997 (between the Post-Economic Development Plan and the Foreign Currency Crisis) 42\u003c\/p\u003e \u003cp\u003eFrom the Second Half of 1997 to 2002 (Foreign Currency Crisis and Innovation-Led Economic Growth) 43\u003c\/p\u003e \u003cp\u003eKey Indicators of the Korean Economy 44\u003c\/p\u003e \u003cp\u003eKey Indicators of Korea’s Macrotechnological Capability 45\u003c\/p\u003e \u003cp\u003eThe Impact of the Korean Patent System and Licensing\u003c\/p\u003e \u003cp\u003eRegulation on Korea’s Technological Development 47\u003c\/p\u003e \u003cp\u003eThe Patent System 48\u003c\/p\u003e \u003cp\u003eFormulation of Law on Protection of Computer Program Copyright 49\u003c\/p\u003e \u003cp\u003eLicensing Regulation 50\u003c\/p\u003e \u003cp\u003ePatenting and Licensing Trends by Industry 52\u003c\/p\u003e \u003cp\u003eChemicals (Petrochemicals and Fine Chemicals) 53\u003c\/p\u003e \u003cp\u003eShipbuilding 54\u003c\/p\u003e \u003cp\u003eSteel and Iron Manufacturing 55\u003c\/p\u003e \u003cp\u003eAutomobiles 56\u003c\/p\u003e \u003cp\u003eAerospace 56\u003c\/p\u003e \u003cp\u003eSemiconductors 57\u003c\/p\u003e \u003cp\u003eElectronics and Telecommunications 58\u003c\/p\u003e \u003cp\u003eConclusions 59\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Japan on Its Way to Revitalization 63 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby Jinzo Fujino\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 63\u003c\/p\u003e \u003cp\u003eOverview of Technology Trade 64\u003c\/p\u003e \u003cp\u003eShifting to a New Knowledge-Based Economy 65\u003c\/p\u003e \u003cp\u003eOverhauling Japan’s Intellectual Property Scheme 66\u003c\/p\u003e \u003cp\u003eIntellectual Property Promotion Plan 2004 67\u003c\/p\u003e \u003cp\u003eCreation of New Inventions 67\u003c\/p\u003e \u003cp\u003eProtection of Intellectual Properties 68\u003c\/p\u003e \u003cp\u003eEnhancing the Utilization of Intellectual Properties 69\u003c\/p\u003e \u003cp\u003ePromotion of the Contents Business 70\u003c\/p\u003e \u003cp\u003eDevelopment of Human Resources in the Intellectual Property Arena 70\u003c\/p\u003e \u003cp\u003eProtection from Foreign Counterfeits 70\u003c\/p\u003e \u003cp\u003eConclusions 71\u003c\/p\u003e \u003cp\u003eCommentary 72\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Secrets of Successful Dealmaking in Asia 75 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby Dennis Unkovic\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 75\u003c\/p\u003e \u003cp\u003eFactors Influencing Asian Business Deals 76\u003c\/p\u003e \u003cp\u003eThailand 77\u003c\/p\u003e \u003cp\u003eMalaysia 78\u003c\/p\u003e \u003cp\u003eSingapore 79\u003c\/p\u003e \u003cp\u003eIndonesia 81\u003c\/p\u003e \u003cp\u003eAsian Diversity 82\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Modern Mexican Laws Governing Intellectual Property, Licensing, Antitrust, R\u0026amp;D, and Inventors’ Rights 83 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby Oscar M. Becerril and Hector E. Chagoya\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 83\u003c\/p\u003e \u003cp\u003eThe Mexican Antitrust Law 84\u003c\/p\u003e \u003cp\u003eThe North American Free Trade Agreement (NAFTA) 86\u003c\/p\u003e \u003cp\u003eThe Freedom-to-Research Issue 87\u003c\/p\u003e \u003cp\u003eBenefiting from the Mexican Industrial Property and Licensing System: Some Hints 88\u003c\/p\u003e \u003cp\u003eFranchise Contracts 89\u003c\/p\u003e \u003cp\u003eLicensing in the Pharmaceutical Sector 89\u003c\/p\u003e \u003cp\u003eLicensing of Biotechnology 90\u003c\/p\u003e \u003cp\u003eLicensing of Copyrights 90\u003c\/p\u003e \u003cp\u003eR\u0026amp;D Contracts 91\u003c\/p\u003e \u003cp\u003eThe Mexican Employees’ Inventions System: Another Reason to Consider Mexico for R\u0026amp;D Activities 92\u003c\/p\u003e \u003cp\u003eRemuneration to Employees for Their Inventions under Mexican Law 93\u003c\/p\u003e \u003cp\u003ePatenting Controversial Technologies in Mexico 94\u003c\/p\u003e \u003cp\u003eComputer-Implemented Technologies 94\u003c\/p\u003e \u003cp\u003eBiotechnology 94\u003c\/p\u003e \u003cp\u003eConclusions 95\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Licensing in Scandinavia: Home of Entrepreneurial Inventors, Industrialists, and Philanthropists 99 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby Robert Goldscheider and Jonas Gulliksson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 99\u003c\/p\u003e \u003cp\u003eScandinavian Creativity 99\u003c\/p\u003e \u003cp\u003eFinland’s Impact 100\u003c\/p\u003e \u003cp\u003eSuccess Factors 101\u003c\/p\u003e \u003cp\u003e“Scandinavian-Bred” Technology 102\u003c\/p\u003e \u003cp\u003eKarl V. Palmaer 102\u003c\/p\u003e \u003cp\u003eHaldex All Wheel Drive System 103\u003c\/p\u003e \u003cp\u003eOle-Bendt Rasmussen 104\u003c\/p\u003e \u003cp\u003eConclusions 106\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 SCIENTIFIC ISSUES\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Global Innovation and Licensing Opportunities on the Internet 111 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby John G. Palfrey, Jr.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 111\u003c\/p\u003e \u003cp\u003eThe Digital Media Revolution 112\u003c\/p\u003e \u003cp\u003eThe First Clash: Digital Music 112\u003c\/p\u003e \u003cp\u003eThe First Success: Apple’s iTunes 113\u003c\/p\u003e \u003cp\u003eGlobalization and the Internet 114\u003c\/p\u003e \u003cp\u003eOutsourcing of Software Development Services 114\u003c\/p\u003e \u003cp\u003eOpen Source Software Development 115\u003c\/p\u003e \u003cp\u003eOther Global Effects of the Information Technologies Boom 116\u003c\/p\u003e \u003cp\u003eLooking Ahead: Web Logs, Syndication, and Aggregation 117\u003c\/p\u003e \u003cp\u003eThe Phenomenon of Web Logs 118\u003c\/p\u003e \u003cp\u003eReally Simple Syndication 119\u003c\/p\u003e \u003cp\u003eConclusions 120\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Energy and the Environment: Driving Technology and Licensing 123 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby Walter G. Copan\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eEnergy and Human Progress 123\u003c\/p\u003e \u003cp\u003eEnergy in the Petroleum Age 124\u003c\/p\u003e \u003cp\u003eThe Environment and Sustainability 127\u003c\/p\u003e \u003cp\u003eGlobal Climate Change and Emissions Trading Markets 128\u003c\/p\u003e \u003cp\u003eA Triple Bottom Line 130\u003c\/p\u003e \u003cp\u003eNew Technologies Driving Technology Transfer 130\u003c\/p\u003e \u003cp\u003eEnergy Efficiency and Resource Conservation 130\u003c\/p\u003e \u003cp\u003eGreen Buildings 131\u003c\/p\u003e \u003cp\u003eEnergy Efficiency and Emissions Control for Transportation 132\u003c\/p\u003e \u003cp\u003eElectric and Hybrid Vehicles 133\u003c\/p\u003e \u003cp\u003eHybrid Vehicle License Strategies 133\u003c\/p\u003e \u003cp\u003eEvolution of Fuels 134\u003c\/p\u003e \u003cp\u003eNatural Gas Fuel 135\u003c\/p\u003e \u003cp\u003eBiofuels 135\u003c\/p\u003e \u003cp\u003eDistributed Power 136\u003c\/p\u003e \u003cp\u003ePower Plants 137\u003c\/p\u003e \u003cp\u003eRenewable Energy 137\u003c\/p\u003e \u003cp\u003eThe Hydrogen Economy 139\u003c\/p\u003e \u003cp\u003eFuel Cells 140\u003c\/p\u003e \u003cp\u003eVenture Capital and Institutional Investment 140\u003c\/p\u003e \u003cp\u003eThe Role of Licensing in the Energy World 142\u003c\/p\u003e \u003cp\u003eNew Value Options for Licensing in Energy and the Environment 143\u003c\/p\u003e \u003cp\u003eRisk Management Value 145\u003c\/p\u003e \u003cp\u003eEmissions Reduction Value 145\u003c\/p\u003e \u003cp\u003eDirect Policy Incentives 145\u003c\/p\u003e \u003cp\u003eReduced Resource Use 146\u003c\/p\u003e \u003cp\u003eCorporate Social Responsibility 146\u003c\/p\u003e \u003cp\u003eSocietal Economic Benefits 146\u003c\/p\u003e \u003cp\u003eTechnology Transfer Value 147\u003c\/p\u003e \u003cp\u003eAcknowledgments 147\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Essentials of Licensing Biotechnology, Nanotechnology, and Other Cutting-Edge Technologies 151 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby Manya S. Deehr and Mary Ann Stretch\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 151\u003c\/p\u003e \u003cp\u003eDefinitions 152\u003c\/p\u003e \u003cp\u003eImprovements 153\u003c\/p\u003e \u003cp\u003eField of Use 154\u003c\/p\u003e \u003cp\u003eLicense Grant 154\u003c\/p\u003e \u003cp\u003eInformation, Data, and Results 155\u003c\/p\u003e \u003cp\u003eSource of Intellectual Property: Federal Funding and Academic Contributions 156\u003c\/p\u003e \u003cp\u003eLicense or Divestiture 158\u003c\/p\u003e \u003cp\u003ePatent Sections 159\u003c\/p\u003e \u003cp\u003eConclusions 160\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 The Big Picture: Nanotechnology Impacts Everyone 163 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby Robert C. Shaddox\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 163\u003c\/p\u003e \u003cp\u003eLicensing Nanotechnology 164\u003c\/p\u003e \u003cp\u003eOverview 164\u003c\/p\u003e \u003cp\u003eDefinitions 165\u003c\/p\u003e \u003cp\u003eOwnership\/Encumbrances 166\u003c\/p\u003e \u003cp\u003eTiming 167\u003c\/p\u003e \u003cp\u003eTechnology Licensing 168\u003c\/p\u003e \u003cp\u003eOverview 168\u003c\/p\u003e \u003cp\u003eDefinition of Licensed Property\/Licensed Products 168\u003c\/p\u003e \u003cp\u003eGranting Clause 169\u003c\/p\u003e \u003cp\u003eTermination Provisions 169\u003c\/p\u003e \u003cp\u003eConsideration 169\u003c\/p\u003e \u003cp\u003eTerritory or Field of Use 170\u003c\/p\u003e \u003cp\u003ePatent Protection 172\u003c\/p\u003e \u003cp\u003eInfringement Actions 173\u003c\/p\u003e \u003cp\u003eConfidentiality 175\u003c\/p\u003e \u003cp\u003eAssignment and Sublicense 175\u003c\/p\u003e \u003cp\u003eConclusions 176\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Ensuring Royalty Compliance in High-Technology Licensing 179 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby Arthur M. Nutter\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 179\u003c\/p\u003e \u003cp\u003eIntellectual Property versus Real Property 179\u003c\/p\u003e \u003cp\u003eHigh-Technology Licensing Programs 180\u003c\/p\u003e \u003cp\u003ePhase One 180\u003c\/p\u003e \u003cp\u003eTechnical Investigations: Treasure Hunting 182\u003c\/p\u003e \u003cp\u003eCourtroom Discovery versus Reverse Engineering 182\u003c\/p\u003e \u003cp\u003eAnalyzing Semiconductors 183\u003c\/p\u003e \u003cp\u003eMicrocontroller-Based Product Analysis 184\u003c\/p\u003e \u003cp\u003eBlack Box Testing 184\u003c\/p\u003e \u003cp\u003eDumb Patents 185\u003c\/p\u003e \u003cp\u003eSoftware 186\u003c\/p\u003e \u003cp\u003eNew Laws in the United States 186\u003c\/p\u003e \u003cp\u003eOpen Source Strategies 187\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 BUSINESS, LEGAL, AND PROFESSIONAL ISSUES\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 Licensing Challenges Encountered by a Multinational Law Firm 191 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby Michael A. Epstein\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 191\u003c\/p\u003e \u003cp\u003eKnowledge Management 192\u003c\/p\u003e \u003cp\u003eMaintaining Geographical Spread 193\u003c\/p\u003e \u003cp\u003eProviding Subject Matter Diversity 194\u003c\/p\u003e \u003cp\u003eUtilizing Litigation Expertise 195\u003c\/p\u003e \u003cp\u003ePreserving Experience as to Past Deals 197\u003c\/p\u003e \u003cp\u003eLeveraging Relationships 198\u003c\/p\u003e \u003cp\u003eConclusions 198\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 Small Companies’ View of Licensing 201 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby Norman A. Jacobs\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 201\u003c\/p\u003e \u003cp\u003eAcquiring Technology (Licensing In) 202\u003c\/p\u003e \u003cp\u003eGranting Technology Rights (Licensing Out) 203\u003c\/p\u003e \u003cp\u003eIdentify Potential Licensees 204\u003c\/p\u003e \u003cp\u003eOvercome the Confidential Disclosure Barrier 205\u003c\/p\u003e \u003cp\u003eConsider a Joint Development Program 205\u003c\/p\u003e \u003cp\u003eDefine Fields of Use 206\u003c\/p\u003e \u003cp\u003eConsider Novel Royalty Structures 206\u003c\/p\u003e \u003cp\u003eUse a “Distress” License to Increase Product Sales 207\u003c\/p\u003e \u003cp\u003eDetermining the Value of Technology 207\u003c\/p\u003e \u003cp\u003eEnsuring Licensee Diligence 208\u003c\/p\u003e \u003cp\u003eConclusions 209\u003c\/p\u003e \u003cp\u003e\u003cb\u003e15 Managing Intellectual Property Allocation in Joint Ventures 211 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby Ron Laurie\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 211\u003c\/p\u003e \u003cp\u003eJV Structural Models 211\u003c\/p\u003e \u003cp\u003eThe Contractual Model 212\u003c\/p\u003e \u003cp\u003eThe Entity Model 212\u003c\/p\u003e \u003cp\u003eThe Two-Stage Model 213\u003c\/p\u003e \u003cp\u003eIntellectual Property Allocation in General 214\u003c\/p\u003e \u003cp\u003eThe Default Allocation Paradigm: Joint Ownership 214\u003c\/p\u003e \u003cp\u003ePreferred Intellectual Property Allocation Strategies 217\u003c\/p\u003e \u003cp\u003eApplication of Intellectual Property Allocation Strategies to the JV Structural Models 218\u003c\/p\u003e \u003cp\u003eThe Contractual Model 218\u003c\/p\u003e \u003cp\u003eThe Entity Model 220\u003c\/p\u003e \u003cp\u003eThe Two-Stage Model 222\u003c\/p\u003e \u003cp\u003eExit Strategies 226\u003c\/p\u003e \u003cp\u003eMerger or Acquisition of the JV Entity 226\u003c\/p\u003e \u003cp\u003eDissolution of the JV Entity 226\u003c\/p\u003e \u003cp\u003eConclusions 228\u003c\/p\u003e \u003cp\u003e\u003cb\u003e16 Experience in Norway with Strategic Alliances as a Work Form When Commercializing Technology 231 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby Håkon Haugen and Tor Oppedal\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 231\u003c\/p\u003e \u003cp\u003eThe Particle Business in DYNO—and Beyond 231\u003c\/p\u003e \u003cp\u003eFrom Idea to Market 232\u003c\/p\u003e \u003cp\u003eCritical Success Factors for a Company Based on New, Advanced Technology 233\u003c\/p\u003e \u003cp\u003eTechnology 233\u003c\/p\u003e \u003cp\u003eInfrastructure 233\u003c\/p\u003e \u003cp\u003eProducts 233\u003c\/p\u003e \u003cp\u003eMarket Apparatus 233\u003c\/p\u003e \u003cp\u003eAlternative Strategies 234\u003c\/p\u003e \u003cp\u003eDYNO’s Particle Development: A Strategic Evaluation 234 Establishment and Execution of Strategic Alliances:\u003c\/p\u003e \u003cp\u003eA General Evaluation of Relationships 234\u003c\/p\u003e \u003cp\u003eChoice of Partner 235\u003c\/p\u003e \u003cp\u003eEstablishing the Alliance 235\u003c\/p\u003e \u003cp\u003eAdministration and Leadership of Joint Activities 236\u003c\/p\u003e \u003cp\u003eExperiences of Dyno Particles: Examples 237\u003c\/p\u003e \u003cp\u003eDynal Biotech ASA: Biomagnetic Separation 237\u003c\/p\u003e \u003cp\u003ePharmacia Biotech AB: Chromatographic Purification of Biomaterial 238\u003c\/p\u003e \u003cp\u003eGeneral Conclusions Based on Our Experiences 239\u003c\/p\u003e \u003cp\u003e\u003cb\u003e17 Application of Game Theory to Intellectual Property Royalty Negotiations 241 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby John C. Jarosz and Michael J. Chapman\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 241\u003c\/p\u003e \u003cp\u003eUsefulness of Game Theory 241\u003c\/p\u003e \u003cp\u003eBargaining Basics 243\u003c\/p\u003e \u003cp\u003eA Simple Bargaining Game 244\u003c\/p\u003e \u003cp\u003eAn Intellectual Property Licensing Game 245\u003c\/p\u003e \u003cp\u003eThe Nash Bargaining Solution (NBS) 247\u003c\/p\u003e \u003cp\u003eDescription 247\u003c\/p\u003e \u003cp\u003eExtension to Licensing 252\u003c\/p\u003e \u003cp\u003eEstimation of NBS 258\u003c\/p\u003e \u003cp\u003eDisagreement Profits (d\u003csub\u003ei\u003c\/sub\u003e ) 259\u003c\/p\u003e \u003cp\u003eTotal Profits (∏) 260\u003c\/p\u003e \u003cp\u003eBargaining Power (α) 260\u003c\/p\u003e \u003cp\u003eConclusions 263\u003c\/p\u003e \u003cp\u003e\u003cb\u003e18 Administration and Auditing of License Agreements to Promote Control and Harmony 267 \u003cbr\u003e\u003c\/b\u003e\u003ci\u003eby Margaret (Peggy) Moizel\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 267\u003c\/p\u003e \u003cp\u003eManagement Plan for Maintaining Licensee Agreements 267\u003c\/p\u003e \u003cp\u003eNegotiation Steps 268\u003c\/p\u003e \u003cp\u003eInventory of Agreements 270\u003c\/p\u003e \u003cp\u003eRemuneration Calculation 270\u003c\/p\u003e \u003cp\u003eConclusions 272\u003c\/p\u003e \u003cp\u003eSuggested Reading List 273\u003c\/p\u003e \u003cp\u003eIndex 279\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52298048897304,"sku":"9780471740674","price":97.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471740674.jpg?v=1781732813","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/licensing-best-practices-strategic-territorial-and-technology-issues-hardback-9780471740674","provider":"Freshly Printed Books","version":"1.0","type":"link"}