{"product_id":"leveraging-corporate-responsibility-the-stakeholder-route-to-maximizing-business-and-social-value-paperback-9781107401525","title":"Leveraging Corporate Responsibility; The Stakeholder Route to Maximizing Business and Social Value (Paperback \/ softback) 9781107401525","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eLeveraging Corporate Responsibility\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eThe Stakeholder Route to Maximizing Business and Social Value\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis book shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eC. B. Bhattacharya (Author), Sankar Sen (Author), Daniel Korschun (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781107401525, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 15 September 2011\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e342 pages, 45 b\/w illus.  10 tables\u003cbr\u003e22.6 x 15.2 x 1.8 cm, 0.46 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e'I enjoyed reading Leveraging Corporate Responsibility and picked up a few ideas for which I am grateful. Thanks to the authors for sharing. The ten years of work paid off and hopefully many will read it, as critical mass is still missing. This book helps refine our thinking about corporate responsibility.' Paul Polman, CEO, Unilever\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThe corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost all large corporations now run some form of corporate responsibility program. Despite this widespread belief that CR can simultaneously improve societal welfare and corporate performance, most companies are largely in the dark when it comes to understanding how their stakeholders think and feel about these programs. This book argues that all companies must understand how and why stakeholders react to such information about companies and their actions. It examines the two most important stakeholder groups to companies - consumers and employees - to comprehend why, when and how they react to CR. Armed with this insight, it shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships to develop, implement and evaluate compelling social responsibility programs that generate value for both the company and its stakeholders.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eList of figures\u003cbr\u003e List of tables\u003cbr\u003e List of exhibits\u003cbr\u003e 1. The long and winding road to CR value\u003cbr\u003e Part I. Deconstructing CR Value: 2. Viewing stakeholders as individuals\u003cbr\u003e 3. How stakeholders respond to CR\u003cbr\u003e Part II. Inside the Mind of the Stakeholder: 4. What stakeholders see and hear\u003cbr\u003e 5. The psychological engine that drives CR reactions\u003cbr\u003e 6. How context influences the process\u003cbr\u003e Part III. Putting Insight into Action: 7. Co-creating CR strategy\u003cbr\u003e 8. Communicating CR strategy\u003cbr\u003e 9. Calibrating CR strategy\u003cbr\u003e 10. Putting the framework to work\u003cbr\u003e 11. Conclusion: the long and winding road revisited\u003cbr\u003e Appendix: our research program.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Management decision making [\u003ca title=\"See our other books on Management decision making\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Management%20decision%20making%20%5BKJMD%5D%22\"\u003eKJMD\u003c\/a\u003e], Business ethics \u0026amp; social responsibility [\u003ca title=\"See our other books on Business ethics \u0026amp; social responsibility\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20ethics%20\u0026amp;%20social%20responsibility%20%5BKJG%5D%22\"\u003eKJG\u003c\/a\u003e], Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46265681314072,"sku":"9781107401525","price":30.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781107401525i.jpg?v=1694484801","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/leveraging-corporate-responsibility-the-stakeholder-route-to-maximizing-business-and-social-value-paperback-9781107401525","provider":"Freshly Printed Books","version":"1.0","type":"link"}