{"product_id":"lessons-from-gin-business-the-four-pillars-way-paperback-softback-9781394268375","title":"Lessons from Gin; Business the Four Pillars Way (Paperback \/ softback) 9781394268375","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eLessons from Gin\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eBusiness the Four Pillars Way\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMatt Jones (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394268375, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 28 November 2024\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e288 pages\u003cbr\u003e22.4 x 14.7 x 2.5 cm, 0.34 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eHow a global industry icon was created right here in Australia — with insights, stories and recipes from a co-founder of Four Pillars Gin\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow did a small business from a regional Aussie town get voted the world’s best gin producer THREE times? Four Pillars Gin, a craft distillery in Victoria’s Yarra Valley, today is not only an Australian favourite but a global powerhouse. Co-founder Matt Jones shares the secrets behind building a brand that started as a small cult favourite and has become a world-leading success. Including stories, recipes and business lessons from a decade of gin-soaked archives, \u003ci\u003eLessons from Gin\u003c\/i\u003e has the ingredients you need to grow your own business and brand.\u003c\/p\u003e \u003cp\u003eMatt tells his side of the extraordinary Four Pillars story, sharing what he and the team learned in a decade that changed the distilling industry in Australia. Taking you on his journey as a creative brand strategist during the rise of social media, he reveals how Four Pillars became a benchmark for excellence and a beloved household name. You’ll discover how true innovators think creatively and strategically, with practical models for driving incredible growth in your own career and industry.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eLessons from Gin\u003c\/i\u003e, you’ll learn how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePlace creativity at the heart of your business\u003c\/li\u003e \u003cli\u003eDesign a brand that tells a story\u003c\/li\u003e \u003cli\u003eCraft the kind of product excellence that wins fans and followers\u003c\/li\u003e \u003cli\u003eCreate experiences that engage and build a community of loyal believers\u003c\/li\u003e \u003cli\u003eDevelop a culture and lead a team of passionate people through a shared purpose and vision\u003c\/li\u003e \u003cli\u003eBuild a sustainable business anchored in genuine values and bold ambition\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003e\u003ci\u003eLessons from Gin\u003c\/i\u003e gives Four Pillars fans real insight into how their favourite gin conquered the world. It is a must-read for entrepreneurs, business owners, marketers, and leaders in any industry who want to craft a brand that people love to want.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eAbout the author xi\u003c\/p\u003e \u003cp\u003ePrologue xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One: Thinking 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 In the beginning, there was a decision 3\u003c\/p\u003e \u003cp\u003e2 Okay, so we’re doing this. But doing what, exactly? 7\u003c\/p\u003e \u003cp\u003e3 Riding the fourth gin wave 11\u003c\/p\u003e \u003cp\u003eDrinks Break No.1: The (Gin) Martini 16\u003c\/p\u003e \u003cp\u003e4 Starting as you mean to go on — every decision matters most 23\u003c\/p\u003e \u003cp\u003eUseful Bit #1: Decision Checklist 28\u003c\/p\u003e \u003cp\u003e5 It’s never too early to think about your why 33\u003c\/p\u003e \u003cp\u003eUseful Bit #2: The Butterfly and The Brick 38\u003c\/p\u003e \u003cp\u003e6 Growth theory, relationships and money 45\u003c\/p\u003e \u003cp\u003eUseful Bit #3: Picturing Success 48\u003c\/p\u003e \u003cp\u003eUseful Bit #4: Thinking in Action: A Four Pillars Example 54\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: Crafting 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7 Rare Dry Gin and the crafting of the Four Pillars brand 63\u003c\/p\u003e \u003cp\u003eUseful Bit #5: Capabilities, Behaviours and Relationships 72\u003c\/p\u003e \u003cp\u003e8 The first three months 75\u003c\/p\u003e \u003cp\u003eUseful Bit #6: Feeling Benchmarks 78\u003c\/p\u003e \u003cp\u003e9 Overnight emails, opportunism and staying on strategy 83\u003c\/p\u003e \u003cp\u003eDrinks Break No.2: The Gin \u0026amp; Tonic 90\u003c\/p\u003e \u003cp\u003e10 From gin to gins … and ‘Made From Gin’ 97\u003c\/p\u003e \u003cp\u003eUseful Bit #7: Strategic Storytelling 102\u003c\/p\u003e \u003cp\u003e11 Experiments that worked 105\u003c\/p\u003e \u003cp\u003eUseful Bit #8: A Four Pillars Example 112\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three: Sharing 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e12 Launch as you mean to go on 121\u003c\/p\u003e \u003cp\u003eUseful Bit #9: Conversation Hierarchy 130\u003c\/p\u003e \u003cp\u003e13 Collaborative to the core 135\u003c\/p\u003e \u003cp\u003eDrinks Break No.3: The Negroni 142\u003c\/p\u003e \u003cp\u003e14 A gin-fuelled content rocket 147\u003c\/p\u003e \u003cp\u003eUseful Bit #10: Theory of Brand Success 152\u003c\/p\u003e \u003cp\u003e15 Home is where the gin is 159\u003c\/p\u003e \u003cp\u003e16 Faith in the power of experiences (and word of mouth) 171\u003c\/p\u003e \u003cp\u003eUseful Bit #11: Brand Experience Playbook 174\u003c\/p\u003e \u003cp\u003e17 A people-powered gin family 179\u003c\/p\u003e \u003cp\u003eUseful Bit #12: A Four Pillars Example 182\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Four: Growing 187\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e18 Balancing acts 189\u003c\/p\u003e \u003cp\u003eUseful Bit #13: Simplifying Complexity 196\u003c\/p\u003e \u003cp\u003e19 Leading through growth 199\u003c\/p\u003e \u003cp\u003eUseful Bit #14: Choice Matrices 206\u003c\/p\u003e \u003cp\u003e20 The best in the world … pivoting and staying the course 211\u003c\/p\u003e \u003cp\u003eUseful Bit #15: Visualising Transformation 222\u003c\/p\u003e \u003cp\u003e21 Questioning everything 225\u003c\/p\u003e \u003cp\u003eUseful Bit #16: A Four Pillars Example 230\u003c\/p\u003e \u003cp\u003e22 Ten years down, another decade ahead of us 235\u003c\/p\u003e \u003cp\u003eA final word 241\u003c\/p\u003e \u003cp\u003eDrinks Break No.4: Drinking better (gin) 242\u003c\/p\u003e \u003cp\u003ePS: A useful reading list 253\u003c\/p\u003e \u003cp\u003eAcknowledgements 257\u003c\/p\u003e \u003cp\u003eIndex 259\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Biography: general [\u003ca title=\"See our other books on Biography: general\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Biography:%20general%20%5BBG%5D%22\"\u003eBG\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52458368565528,"sku":"9781394268375","price":13.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394268375.jpg?v=1785371761","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/lessons-from-gin-business-the-four-pillars-way-paperback-softback-9781394268375","provider":"Freshly Printed Books","version":"1.0","type":"link"}