{"product_id":"learning-from-the-future-competitive-foresight-scenarios-hardback-9780471303527","title":"Learning from the Future; Competitive Foresight Scenarios (Hardback) 9780471303527","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eLearning from the Future\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eCompetitive Foresight Scenarios\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eLiam Fahey (Edited by), L Fahey (Author), Robert M. Randall (Edited by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471303527, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 18 November 1997\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e464 pages\u003cbr\u003e24.8 x 16.4 x 3.9 cm, 0.794 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eUnter Szenarioplanung versteht man eine spezielle Methode der Vorhersage zukünftiger politischer, ökonomischer und demographischer Entwicklungen, die das Funktionieren eines Unternehmens beeinflussen können. Diese Technik wird hier von renommierten Vorreitern auf diesem Gebiet ausführlich beleuchtet - so lernt der Manager, verschiedene Implikationen plausibler Ereignisse und Einflüsse systematisch zu durchdenken. (11\/97)\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePartial table of contents:\u003cbr\u003e \u003cbr\u003e INTRODUCTION TO SCENARIO LEARNING.\u003cbr\u003e \u003cbr\u003e Integrating Strategy and Scenarios (L. Fahey \u0026amp; R. Randall).\u003cbr\u003e \u003cbr\u003e Using Scenarios to Identify, Analyze, and Manage Uncertainty (B. Marsh).\u003cbr\u003e \u003cbr\u003e BASIC APPROACHES TO CONSTRUCTING SCENARIOS.\u003cbr\u003e \u003cbr\u003e Scenario Planning: Mapping the Paths to the Desired Future (D. Mason).\u003cbr\u003e \u003cbr\u003e Testing Your Strategies in Scenarios (C. Perrottet).\u003cbr\u003e \u003cbr\u003e Scenarios for Global Investment Strategy for the New Century (P. Schwartz \u0026amp; J. Ogilvy).\u003cbr\u003e \u003cbr\u003e SCENARIO APPLICATION IN DIVERSE CONTEXTS.\u003cbr\u003e \u003cbr\u003e Competitor Scenarios: Projecting a Rival's Marketplace Strategy (L. Fahey).\u003cbr\u003e \u003cbr\u003e MANAGING THE ORGANIZATIONAL CONTEXT FOR SCENARIO LEARNING.\u003cbr\u003e \u003cbr\u003e Articulating the Business Idea: The Key to Relevant Scenarios (K. van der Heijden).\u003cbr\u003e \u003cbr\u003e The Cross-Scenario Planning Process (D. Randall \u0026amp; R. Wilson).\u003cbr\u003e \u003cbr\u003e Notes.\u003cbr\u003e \u003cbr\u003e About the Author.\u003cbr\u003e \u003cbr\u003e Index.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52462947664152,"sku":"9780471303527","price":34.58,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471303527.jpg?v=1785543444","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/learning-from-the-future-competitive-foresight-scenarios-hardback-9780471303527","provider":"Freshly Printed Books","version":"1.0","type":"link"}