{"product_id":"leading-through-language-choosing-words-that-influence-and-inspire-hardback-9781119087717","title":"Leading Through Language; Choosing Words That Influence and Inspire (Hardback) 9781119087717","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eLeading Through Language\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eChoosing Words That Influence and Inspire\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eBart Egnal (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781119087717, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 9 February 2016\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e256 pages\u003cbr\u003e23.6 x 16 x 2.5 cm, 0.445 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eBecome a more effective leader—cut the jargon and say what you mean\u003c\/b\u003e \u003cp\u003e\u003ci\u003eLeveraging\u003c\/i\u003e. \u003ci\u003eStrategizing\u003c\/i\u003e. \u003ci\u003eOpening the kimono\u003c\/i\u003e. \u003ci\u003eUnlocking human capital\u003c\/i\u003e. \u003ci\u003eTrying to nail that BHAG\u003c\/i\u003e. \u003ci\u003eAll on a go forward basis\u003c\/i\u003e. These are only a few examples of the jargon-ridden language that is too often the mainstay of business communication. Jargon frustrates, confuses, and generally alienates listeners. Yet it's also everywhere, and using it can often seem like a mandatory requirement for anyone who wants to establish credibility in a professional workplace. \u003c\/p\u003e\n\u003cp\u003eTo be an effective leader, you must be brave enough to be the first to drop jargon in favor of simple, coherent language. This can be difficult if you've spent years immersed in business culture, but \u003ci\u003eLeading Through Language\u003c\/i\u003e will show just how much you've come to rely on jargon, why it's holding you back, and how to trim it away to more effectively convey information and ideas. \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eUnderstand why jargon is reviled, yet ubiquitous\u003c\/li\u003e \u003cli\u003eLearn why \"business speak\" gets in the way of business\u003c\/li\u003e \u003cli\u003eDiscover what kind of language influences and inspires others\u003c\/li\u003e \u003cli\u003eConvey ideas with clarity, energy, and conviction\u003c\/li\u003e \u003cli\u003eApproach all communication as an act of leadership\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eCommunication often falls by the wayside in favor of more measurable data-backed performance metrics; but good communication has the power to improve metrics in every area of an organization. \u003ci\u003eLeading Through Language\u003c\/i\u003e is the business world's much-needed guide to true leadership communication, showing you how to eliminate idle talk and master compelling communication.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface and Acknowledgments ix\u003c\/p\u003e \u003cp\u003eIntroduction xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I The Many Faces of Jargon \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction to Part I: Why Does Jargon Exist and Why Should Leaders Care? 1\u003c\/p\u003e \u003cp\u003eChapter 1 You Must Start with Leadership 11\u003c\/p\u003e \u003cp\u003eChapter 2 The (Few) Benefits of Jargon 19\u003c\/p\u003e \u003cp\u003eChapter 3 Assumption-Driven Jargon 29\u003c\/p\u003e \u003cp\u003eChapter 4 Inflation Jargon 43\u003c\/p\u003e \u003cp\u003eChapter 5 Lack-of-Clarity Jargon 55\u003c\/p\u003e \u003cp\u003eChapter 6 Obfuscation Jargon 67\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Use the Language of Leadership\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction to Part II: Use the Language of Leadership 77\u003c\/p\u003e \u003cp\u003eChapter 7 Adopt the Leader’s Mindset 83\u003c\/p\u003e \u003cp\u003eChapter 8 Script Yourself as a Leader 91\u003c\/p\u003e \u003cp\u003eChapter 9 Use the Language of Leadership 101\u003c\/p\u003e \u003cp\u003eChapter 10 The Language of Leadership Is .Visionary 109\u003c\/p\u003e \u003cp\u003eThe Language of Leadership Is .Audience-Centric 117\u003c\/p\u003e \u003cp\u003eChapter 12 The Language of Leadership Is Jargon-Free 129\u003c\/p\u003e \u003cp\u003eChapter 13 The Language of Leadership Is Authentic 139\u003c\/p\u003e \u003cp\u003eChapter 14 The Language of Leadership Is .Passionate 147\u003c\/p\u003e \u003cp\u003eChapter 15 The Language of Leadership Is .Confident 157\u003c\/p\u003e \u003cp\u003eChapter 16 The Language of Leadership Is .Positive 167\u003c\/p\u003e \u003cp\u003eChapter 17 The Language of Leadership Is .Direct 177\u003c\/p\u003e \u003cp\u003eChapter 18 The Language of Leadership Is .Concise 187\u003c\/p\u003e \u003cp\u003eChapter 19 The Language of Leadership Is .Professional 197\u003c\/p\u003e \u003cp\u003eChapter 20 The Language of Leadership Uses .Rhetoric 207\u003c\/p\u003e \u003cp\u003eConclusion 217\u003c\/p\u003e \u003cp\u003eAbout the Author 221\u003c\/p\u003e \u003cp\u003eIndex 223\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52516576723224,"sku":"9781119087717","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781119087717_287396.jpg?v=1786690750","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/leading-through-language-choosing-words-that-influence-and-inspire-hardback-9781119087717","provider":"Freshly Printed Books","version":"1.0","type":"link"}