{"product_id":"language-space-and-cultural-play-theorising-affect-in-the-semiotic-landscape-hardback-9781108472203","title":"Language, Space and Cultural Play; Theorising Affect in the Semiotic Landscape (Hardback) 9781108472203","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eLanguage, Space and Cultural Play\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eTheorising Affect in the Semiotic Landscape\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eA multimodal approach to linguistic landscapes that analyses the affective regimes of different landscape categories.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eLionel Wee (Author), Robbie B. H. Goh (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781108472203, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 24 October 2019\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e216 pages\u003cbr\u003e23.5 x 15.6 x 1.5 cm, 0.47 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis multimodal approach to linguistic landscapes examines the role of linguistic and semiotic regimes in constructing landscape affect. Affect, as distinct from emotion, is object-oriented, and can be analysed in terms of structures of language and signs which operate on individuals and groups in specific spatial settings. Analysing a series of landscape types - including 'kawaii', 'reverenced', 'romance', 'friendly', 'luxury' and 'digital' landscapes - Lionel Wee and Robbie B. H. Goh explore how language plays a crucial role in shaping affective responses to, and interactions with, space. This linguistic and semiotic construction of different spaces also involves cultural contestations and modulations in spatial responses, and the book offers an account of the different conditions under which 'affective economies' gain or lose momentum.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eList of figures\u003cbr\u003e 1. Introduction\u003cbr\u003e 2. Theorising affect in the semiotic landscape\u003cbr\u003e 3. Kawaii in the semiotic landscape\u003cbr\u003e 4. Reverencing the landscape\u003cbr\u003e 5. Romancing the landscape\u003cbr\u003e 6. 'Friendly places'\u003cbr\u003e 7. The affective regime of luxury and exclusivity\u003cbr\u003e 8. Affecting the digital landscape\u003cbr\u003e 9. Conclusion.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Sociolinguistics [\u003ca title=\"See our other books on Sociolinguistics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sociolinguistics%20%5BCFB%5D%22\"\u003eCFB\u003c\/a\u003e], Linguistics [\u003ca title=\"See our other books on Linguistics\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Linguistics%20%5BCF%5D%22\"\u003eCF\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46266310852888,"sku":"9781108472203","price":80.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781108472203i.jpg?v=1696702513","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/language-space-and-cultural-play-theorising-affect-in-the-semiotic-landscape-hardback-9781108472203","provider":"Freshly Printed Books","version":"1.0","type":"link"}