{"product_id":"kellogg-on-strategy-concepts-tools-and-frameworks-for-practitioners-hardback-9780471478553","title":"Kellogg on Strategy; Concepts, Tools, and Frameworks for Practitioners (Hardback) 9780471478553","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eKellogg on Strategy\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eConcepts, Tools, and Frameworks for Practitioners\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDavid Dranove (Author), Sonia Marciano (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471478553, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 26 August 2005\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e240 pages\u003cbr\u003e23.4 x 15.2 x 2.8 cm, 0.431 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eWritten for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you'll find expert guidance on:\u003cbr\u003e * Measuring your firm's competitive advantage\u003cbr\u003e * Analyzing opportunities and threats in your industry\u003cbr\u003e * Responding to a competitor's strategy and pricing\u003cbr\u003e * Coping with entry into new markets\u003cbr\u003e * Positioning your firm against the competition\u003cbr\u003e * Developing a sustainable, long-term competitive advantage\u003cbr\u003e * And much more\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eIntroduction.  \u003cp\u003eChapter 1: Getting Ready to Do Strategy.\u003c\/p\u003e \u003cp\u003eChapter 2: B Minus C: Positioning Your Firm against the Competition.\u003c\/p\u003e \u003cp\u003eChapter 3: Affirming Your Competitive Advantage: The Resources and Capabilities Audit.\u003c\/p\u003e \u003cp\u003eChapter 4: Measuring Your Competitive Advantage: A Toolkit.\u003c\/p\u003e \u003cp\u003eChapter 5: The Cancer of Competition: How to Diagnose It.\u003c\/p\u003e \u003cp\u003eChapter 6: The Cancer of Competition: How to Cure It.\u003c\/p\u003e \u003cp\u003eChapter 7: The Threat of Entry and How to Combat It.\u003c\/p\u003e \u003cp\u003eChapter 8: How to Sustain Your Competitive Advantage.\u003c\/p\u003e \u003cp\u003eChapter 9: Two Examples of Strategy in Action: Southwest Airlines and the Chicago Hospital Market.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52470083846424,"sku":"9780471478553","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471478553.jpg?v=1785632009","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/kellogg-on-strategy-concepts-tools-and-frameworks-for-practitioners-hardback-9780471478553","provider":"Freshly Printed Books","version":"1.0","type":"link"}