{"product_id":"just-ask-a-woman-cracking-the-code-of-what-women-want-and-how-they-buy-hardback-9780471369202","title":"Just Ask a Woman; Cracking the Code of What Women Want and How They Buy (Hardback) 9780471369202","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eJust Ask a Woman\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eCracking the Code of What Women Want and How They Buy\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eMary Lou Quinlan (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471369202, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 16 May 2003\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e272 pages\u003cbr\u003e23.6 x 16 x 2.4 cm, 0.508 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eAn enlightening blueprint of the secrets of reaching female consumers from the expert\u003c\/b\u003e  \u003cp\u003e\u003cb\u003e\u003ci\u003eJust Ask a Woman\u003c\/i\u003e\u003c\/b\u003e is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-makers in an estimated eighty-five percent of household buying decisions, and yet far too often, products marketed specifically to them fail to connect with their needs. Here, Quinlan explores topics such as how women judge brands and advertising, how they make decisions, the effects of stress on their consumer behavior, and their increasing demands for service and communication. Quinlan rejects the traditional focus group approach in favor of highly energized and intimate talk sessions where women reveal their deeper feelings about products and services. In Just Ask a Woman marketers, brand managers, and advertisers will find a revelatory resource filled with ideas and action steps for building your brand with women-from a woman who has walked in a marketer's shoes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMary Lou Quinlan\u003c\/b\u003e (New York, NY) is the founder and CEO of Just Ask a Woman, a marketing consultancy dedicated to building business with women. Just Ask a Woman is a division of bcom3, a $15 billion global communications firm whose clients include Citigroup\/Women \u0026amp; Co., Lifetime, Saks, Hearst Magazines, Toys \"R\" Us, and Time Inc. Known as a brand-turnaround expert, she has helped to remake brands like Avon and Continental Airlines. Quinlan has been quoted in \u003ci\u003eThe New York Times\u003c\/i\u003e, \u003ci\u003eThe Wall Street Journal\u003c\/i\u003e, \u003ci\u003eFortune\u003c\/i\u003e, \u003ci\u003eFast Company\u003c\/i\u003e and \u003ci\u003eAdvertising Age\u003c\/i\u003e and appeared on ABC, CNN, CNBC, Lifetime LIVE, Fox and nationally syndicated news shows. Her articles have been published in \u003ci\u003eMarie Claire\u003c\/i\u003e, \u003ci\u003eGood Housekeeping\u003c\/i\u003e, \u003ci\u003eRedbook\u003c\/i\u003e, and \u003ci\u003eMore\u003c\/i\u003e, among others.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eAcknowledgments.  \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003eChapter One: A Checkup for Marketers: Listening or Not?\u003c\/p\u003e \u003cp\u003eChapter Two: Self-Induced Stress.\u003c\/p\u003e \u003cp\u003eChapter Three: Deliberate Decision Making.\u003c\/p\u003e \u003cp\u003eChapter Fou: The Vigilante Shopper.\u003c\/p\u003e \u003cp\u003eChapter Five: The Tug-of-War with the Mirror.\u003c\/p\u003e \u003cp\u003eChapter Six: Intimate with Technology.\u003c\/p\u003e \u003cp\u003eChapter Seven: Demanding Respect.\u003c\/p\u003e \u003cp\u003eChapter Eight: Craving Comfort.\u003c\/p\u003e \u003cp\u003eChapter Nine: A Listening Action Plan for Marketers.\u003c\/p\u003e \u003cp\u003eResearch Notes.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52293434573080,"sku":"9780471369202","price":20.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471369202.jpg?v=1781639861","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/just-ask-a-woman-cracking-the-code-of-what-women-want-and-how-they-buy-hardback-9780471369202","provider":"Freshly Printed Books","version":"1.0","type":"link"}