{"product_id":"join-the-conversation-how-to-engage-marketing-weary-consumers-with-the-power-of-community-dialogue-and-partnership-hardback-9780470137321","title":"Join the Conversation; How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership (Hardback) 9780470137321","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eJoin the Conversation\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eHow to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eJoseph Jaffe (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470137321, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 6 November 2007\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e320 pages, Charts: 5 B\u0026amp;W, 0 Color; Photos: 31 B\u0026amp;W, 0 Color; Drawings: 2 B\u0026amp;W, 0 Color; Screen captures: 25 B\u0026amp;W, 0 Color; Tables: 1 B\u0026amp;W, 0 Color; Graphs: 11 B\u0026amp;W, 0 Color\u003cbr\u003e23.1 x 15 x 3 cm, 0.522 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e“The long and short of it is that the book is excellent…Jaffe deserves a place in Marketing history for this.” (\u003ci\u003eSlightlyRoughAroundtheEdges.Wordpress.com\u003c\/i\u003e, Tuesday 25th February 2008)  \u003cp\u003e“In a series of case studies, Jaffe shows you how to bring your brand up to speed.” (\u003ci\u003eFin Week,\u003c\/i\u003e Thursday 3rd April 2008)\u003c\/p\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eWith the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In \u003ci\u003eJoin the Conversation,\u003c\/i\u003e Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eChapter 1. Talking \"At\" vs. Talking \"With\".  \u003cp\u003eChapter 2. The many-to-many model.\u003c\/p\u003e \u003cp\u003eChapter 3. Can Marketing be a Conversation?\u003c\/p\u003e \u003cp\u003eChapter 4. The birth of generation \"i\".\u003c\/p\u003e \u003cp\u003eChapter 5. The Rise of the Prosumer.\u003c\/p\u003e \u003cp\u003eChapter 6. The new consumerism.\u003c\/p\u003e \u003cp\u003eChapter 7. The 6 Cs; 3 phases of conversation.\u003c\/p\u003e \u003cp\u003eChapter 8. The content-conversation relationship.\u003c\/p\u003e \u003cp\u003eChapter 9. What your future holds for conversation?\u003c\/p\u003e \u003cp\u003eChapter 10. Why are you so afraid of conversation?\u003c\/p\u003e \u003cp\u003eChapter 11. The 10 tenets of good conversation.\u003c\/p\u003e \u003cp\u003eChapter 12. The 5 Ways you can \"Join the Conversation\".\u003c\/p\u003e \u003cp\u003eChapter 13. When conversation isn't conversation at all.\u003c\/p\u003e \u003cp\u003eChapter 14. Where does conversation fit in?\u003c\/p\u003e \u003cp\u003eChapter 15. Conversation through Community.\u003c\/p\u003e \u003cp\u003eChapter 16. Conversation through Dialogue.\u003c\/p\u003e \u003cp\u003eChapter 17. Conversation through Partnership.\u003c\/p\u003e \u003cp\u003eChapter 18. Getting started...the Manifesto for Experimentation.\u003c\/p\u003e \u003cp\u003eChapter 19. Does conversation actually work?\u003c\/p\u003e \u003cp\u003eChapter 20. Do you speak conversation? Take the test.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52257117307160,"sku":"9780470137321","price":19.19,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/freshlyprintedbooks.co.uk\/products\/join-the-conversation-how-to-engage-marketing-weary-consumers-with-the-power-of-community-dialogue-and-partnership-hardback-9780470137321","provider":"Freshly Printed Books","version":"1.0","type":"link"}