{"product_id":"irresistible-change-a-blueprint-for-earning-buy-in-and-breakout-success-hardback-9781394367757","title":"Irresistible Change; A Blueprint for Earning Buy-In and Breakout Success (Hardback) 9781394367757","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eIrresistible Change\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eA Blueprint for Earning Buy-In and Breakout Success\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003e\u003cp\u003e“Phil Gilbert helped redefine how we thought about change at IBM—treating change like a product people chose to adopt, rather than a mandate to follow.\u003ci\u003e Irresistible Change\u003c\/i\u003e distills that approach into a powerful, practical playbook.”\u003cbr\u003eGINNI ROMETTY- Former Chairman, President, and CEO of IBM, and bestselling author of \u003ci\u003eGood Power\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“When embarking on a technology-related change at scale, it seems natural to get focused on the tech when success is actually about the people. They need an appetite and path to change the way they think and work. Phil’s change-as-a-product mindset, experience and stories can help anyone build a more effective approach to transformation, one that results in real, practical outcomes.”\u003cbr\u003eDOUG McMILLON- President and CEO, Walmart\u003c\/p\u003e \u003cp\u003e“\u003ci\u003eIrresistible Change\u003c\/i\u003e is Phil Gilbert’s brilliantly insightful account of his time leading and driving IBM’s move towards a new way of operating—nothing less than turning a battleship against headwinds and currents. His success was not serendipitous, but instead the product of thoughtful planning, careful communication, and relentless pursuit of doing what works. Less complicated than difficult, change demands deft, committed leadership, and a deep understanding of both the challenge and criticality of adapting.”\u003cbr\u003eSTAN McCHRYSTAL- General, US Army (Retired), Founder and Chairman\/CEO of McChrystal Group, and bestselling author of \u003ci\u003eTeam of Teams\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“This is simultaneously the most radical and most pragmatic story of transformation you will come across anywhere. It would appear ridiculously ambitious to attempt to change the culture of a company the size of IBM and yet Phil Gilbert helps us truly understand what it takes to drive large scale cultural change through design thinking. Anyone with similar ambition should take careful notes.”\u003cbr\u003eTIM BROWN- Chair Emeritus of IDEO, and bestselling author of \u003ci\u003eChange By Design\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eThe transformation of IBM into a design thinking organization is probably the most amazing corporate transformation in the history of American business. When Phil Gilbert came to Stanford, I told him it was impossible—and I was dead wrong. Read this book to understand how he did it, and how you can make change irresistible.”\u003cbr\u003eBILL BURNETT- Executive Director of the Life Design Lab, Stanford University, and bestselling author of\u003ci\u003e Designing Your Life\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eIrresistible Change\u003c\/i\u003e, Phil Gilbert shares bold, carefully uncomfortable moves—like flying stakeholders in on a Sunday and banning laptops on Monday—to surface hidden resistance early. By designing for discomfort, he transforms skepticism into belief and makes lasting change truly irresistible.”\u003cbr\u003eJOHN MAEDA- VP of Artificial Intelligence and Design, Microsoft Corporation, and bestselling author of \u003ci\u003eThe Laws of Simplicity\u003c\/i\u003e\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003ePhil Gilbert (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781394367757, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 17 November 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e224 pages\u003cbr\u003e23.1 x 15.8 x 2.5 cm, 0.408 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003e\u003cb\u003eA blueprint for change leaders to learn from one of the largest transformations in corporate history\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIrresistible Change:A Blueprint for Earning Buy-In and Breakout Success \u003c\/i\u003edetails one of the largest and most formidable transformations in corporate history: to shift the foundations of work for IBM’s nearly 400,000 employees and thousands of interdisciplinary teams across 180 countries and help them become more entrepreneurial, agile, and customer focused. Written by Phil Gilbert, IBM’s former General Manager of Design and architect of this ambitious change effort, this book is part narrative and part field guide. \u003ci\u003eIrresistible Change\u003c\/i\u003e describes how the choices made at IBM affected the Change Program Office’s development at each stage of its growth and provides readers with key insights they need to conduct transformational change within their own organizations.\u003c\/p\u003e \u003cp\u003eThis book includes insights on:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eGetting buy-in for change, the biggest challenge that holds back even the most ambitious change efforts, by making it something exciting rather than inevitable\u003c\/li\u003e \u003cli\u003eSeeing change as a high-stakes “product” deserving of the same resources and rigor as your top-performing business lines\u003c\/li\u003e \u003cli\u003eRecognizing today’s newly empowered and often skeptical employees who resist authority and value autonomy and stability\u003c\/li\u003e \u003c\/ul\u003e \u003ci\u003eIrresistible Change\u003c\/i\u003e is an essential roadmap for the next generation of change leaders in organizations of any size.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eIntroduction: Transforming How Change Is Adopted\u003c\/p\u003e \u003cp\u003eChapter 1 Setting the Stage 1\u003c\/p\u003e \u003cp\u003eChapter 2 Branding the Program 17\u003c\/p\u003e \u003cp\u003eChapter 3 Designing the Leadership Team 31\u003c\/p\u003e \u003cp\u003eChapter 4 Selecting the First Projects 49\u003c\/p\u003e \u003cp\u003eChapter 5 Driving the Adoption 65\u003c\/p\u003e \u003cp\u003eChapter 6 Communicating the Progress 83\u003c\/p\u003e \u003cp\u003eChapter 7 Finding the Magic 103\u003c\/p\u003e \u003cp\u003eChapter 8 Raising the Money 119\u003c\/p\u003e \u003cp\u003eChapter 9 Building the Environment 137\u003c\/p\u003e \u003cp\u003eChapter 10 Finishing the Job 155\u003c\/p\u003e \u003cp\u003eAppendix: The Irresistible Experiences Playbook 171\u003c\/p\u003e \u003cp\u003eAcknowledgments 193\u003c\/p\u003e \u003cp\u003eAbout the Author 195\u003c\/p\u003e \u003cp\u003eIndex 197\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52449471430936,"sku":"9781394367757","price":15.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781394367757.jpg?v=1785201064","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/irresistible-change-a-blueprint-for-earning-buy-in-and-breakout-success-hardback-9781394367757","provider":"Freshly Printed Books","version":"1.0","type":"link"}