{"product_id":"introducing-marketing-research-paperback-softback-9780471497707","title":"Introducing Marketing Research (Paperback \/ softback) 9780471497707","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eIntroducing Marketing Research\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cfont size=\"4\"\u003ePaul Baines (Author), Bal Chansarkar (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780471497707, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 22 April 2002\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e368 pages\u003cbr\u003e23.8 x 18.8 x 2 cm, 0.652 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"…an excellent introduction to the topic…certainly a text I would recommend for undergraduate marketing\/ marketing research courses…\" (The Marketing Review, Winter 2002)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\"Introducing Marketing Research\" ist ein ideales Lehrbuch für eine einsemestrige Einführung in das Thema Marktforschung. Mit speziellen Kapiteln zum Thema B2B-Marktforschung und Internet-Marktforschung. Das Buch ist ausgesprochen praxisorientiert und verfügt über eine Fülle praktischer Beispiele und Studienaufgaben. Besonders hervorzuheben ist die ausgewogene Präsentation qualitativer und quantitativer Aspekte der Marktforschung.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eForeword by Robert M Worcester\u003cbr\u003e \u003cbr\u003e Foreword by David Smith\u003cbr\u003e \u003cbr\u003e Preface\u003cbr\u003e \u003cbr\u003e About the Authors\u003cbr\u003e \u003cbr\u003e About the Contributors\u003cbr\u003e \u003cbr\u003e Part 1 Research Design and Methods\u003cbr\u003e \u003cbr\u003e Introduction to Marketing Research\u003cbr\u003e \u003cbr\u003e Marketing Research: Design and Process\u003cbr\u003e \u003cbr\u003e Desk Research and Secondary Data Collection\u003cbr\u003e \u003cbr\u003e Qualitative Research: Data Collection and Analysis\u003cbr\u003e \u003cbr\u003e Survey and Questionnaire Design\u003cbr\u003e \u003cbr\u003e Part 2 Statistical Considerations\u003cbr\u003e \u003cbr\u003e Basic Statistics and Data Analysis\u003cbr\u003e \u003cbr\u003e An Introduction to Sampling\u003cbr\u003e \u003cbr\u003e Hypothesis Testing and Tests of Association\u003cbr\u003e \u003cbr\u003e Hypothesis Testing and Tests of Difference\u003cbr\u003e \u003cbr\u003e Part 3 Contexts in Marketing Research\u003cbr\u003e \u003cbr\u003e International Marketing Research\u003cbr\u003e \u003cbr\u003e Internet Marketing Research\u003cbr\u003e \u003cbr\u003e Business to Business Marketd and Marketing Research\u003cbr\u003e \u003cbr\u003e Appendix 1: Selected Sources of Secondary Information\u003cbr\u003e \u003cbr\u003e Appendix 2: Statistical Tables\u003cbr\u003e \u003cbr\u003e Glossary\u003cbr\u003e \u003cbr\u003e Index\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Business \u0026amp; management [\u003ca title=\"See our other books on Business \u0026amp; management\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Business%20\u0026amp;%20management%20%5BKJ%5D%22\"\u003eKJ\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52293495685400,"sku":"9780471497707","price":43.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780471497707.jpg?v=1781642431","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/introducing-marketing-research-paperback-softback-9780471497707","provider":"Freshly Printed Books","version":"1.0","type":"link"}