{"product_id":"interior-design-in-practice-case-studies-of-successful-business-models-paperback-softback-9780470190531","title":"Interior Design in Practice; Case Studies of Successful Business Models (Paperback \/ softback) 9780470190531","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eInterior Design in Practice\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eCase Studies of Successful Business Models\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eTerri L. Maurer (Author), Katie Weeks (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9780470190531, Wiley\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 5 March 2010\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e240 pages, Photos: 25 B\u0026amp;W, 0 Color; Drawings: 25 B\u0026amp;W, 0 Color\u003cbr\u003e23.6 x 19.2 x 1.6 cm, 0.504 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"Maurer and co-author Katie Weeks have created a must-have manual for anyone considering beginning an interior design practice. Running a successful practice requires more than talent and enthusiasm. The subsequent parts include starting and sustaining the business, and the sale or turnover when it's time to retire. Several examples of actual business practice follow an overview that explains each topic area and how they apply to an interior design practice.\" (\u003ci\u003eSan Francisco Book Review\u003c\/i\u003e, May 25, 2010)\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cb\u003eThrough real-world case studies, master the business of interior design practice\u003c\/b\u003e  \u003cp\u003eWhether you hope to own your own company, grow your company, or rise high in the managerial ranks of a larger practice, you must have a tight grasp of business basics in order to succeed as an interior designer\u003ci\u003e. Interior Design in Practice\u003c\/i\u003e provides the vital business education an interior designer needs. It describes in detail how to plan and launch an interior design business, and how to grow that business towards success.\u003c\/p\u003e \u003cp\u003eThrough real-world case studies, you'll learn the essentials of building a design practice, including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eDeciding how and when to use business planning, strategic planning, and financial planning to your benefit\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eTechniques to build teams and motivate team members\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eWays to avoid costly mistakes\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eAdvice on branding and marketing your firm and yourself\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eMethods to integrate new technology into your day-to-day practice, marketing, and networking\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eCoauthored by a former ASID national president and an experienced design writer and editor, \u003ci\u003eInterior Design in Practice\u003c\/i\u003e assists interior designers with practical, from-the-field advice, along with enlightening case studies throughout the book. Both budding entrepreneurs and seasoned design practitioners will find this comprehensive, real-world guide a welcome stepping-stone to success.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e\u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Starting an Interior Design Business 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: The Beginning 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Do You Want to Have Your Own Business? 3\u003c\/p\u003e \u003cp\u003eWill You Make the Cut? 4\u003c\/p\u003e \u003cp\u003eDo You Have What It Takes? 5\u003c\/p\u003e \u003cp\u003eThe ABCs of Planning 6\u003c\/p\u003e \u003cp\u003eBusiness Planning vs. Strategic Planning: Johnson Consulting Services 6\u003c\/p\u003e \u003cp\u003eThinking Ahead: Peterson-Arce Design Group 8\u003c\/p\u003e \u003cp\u003eThinking Strategically: Carson Guest Interior Design Services Inc. 9\u003c\/p\u003e \u003cp\u003eFinancial Planning 10\u003c\/p\u003e \u003cp\u003eSound Structure: Daroff Design Inc. + DDI Architects PC 11\u003c\/p\u003e \u003cp\u003eEstablishing Fees: Deciding What You Are Worth 13\u003c\/p\u003e \u003cp\u003eProtecting Your Business: Insurance and Contracts 18\u003c\/p\u003e \u003cp\u003ePreparing for Risk: Buying Insurance 18\u003c\/p\u003e \u003cp\u003eComplete Contracts = Profitable Projects 20\u003c\/p\u003e \u003cp\u003eSetting Up Shop 23\u003c\/p\u003e \u003cp\u003eLocation, Location, Location 23\u003c\/p\u003e \u003cp\u003eLooking Back for Those Moving Forward 25\u003c\/p\u003e \u003cp\u003eAdvice in Hindsight: If I Were Starting a Firm Today 26\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Structure and Support 29\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBuilding the Team 29\u003c\/p\u003e \u003cp\u003eFinding Their Motivation: Rabaut Design Associates 31\u003c\/p\u003e \u003cp\u003eHelp Wanted: Finding Team Members 32\u003c\/p\u003e \u003cp\u003eGetting Started: Studio 2030 33\u003c\/p\u003e \u003cp\u003eMaking the Cut 35\u003c\/p\u003e \u003cp\u003eTips for Avoiding Costly Hiring Mistakes 35\u003c\/p\u003e \u003cp\u003eGoing It Alone: Sole Practitioners 36\u003c\/p\u003e \u003cp\u003eFlying Solo: Patterson House Design Group 36\u003c\/p\u003e \u003cp\u003eIn Process: Design Team Structure and Project Management 38\u003c\/p\u003e \u003cp\u003eProcess Makes Perfect: Soucie Horner Ltd. 39\u003c\/p\u003e \u003cp\u003eStep-by-Step: Chute Gerdeman Retail 41\u003c\/p\u003e \u003cp\u003eCome Together: Working with Collaborators and Consultants 43\u003c\/p\u003e \u003cp\u003eLEEDing the Way: Ecoworks Studio 45\u003c\/p\u003e \u003cp\u003eSupply and Demand: Vendors and Suppliers 46\u003c\/p\u003e \u003cp\u003eLove the One You’re With: Bullock Associates Design Consultants Inc. 46\u003c\/p\u003e \u003cp\u003eLove the One You’re With, Part Two: Renwall Interiors Limited 47\u003c\/p\u003e \u003cp\u003eA Two-Way Street: Coopertech Signs \u0026amp; Graphics 48\u003c\/p\u003e \u003cp\u003eClients and Customers 50\u003c\/p\u003e \u003cp\u003eKnow Your Client 50\u003c\/p\u003e \u003cp\u003eConstant Communication: Duffy Design Group 51\u003c\/p\u003e \u003cp\u003eKeeping It Personal: Adesso Design Inc. 53\u003c\/p\u003e \u003cp\u003eDecoding the Design Process: Steven Miller Design Studio 54\u003c\/p\u003e \u003cp\u003eBuilding Long-Term Relationships: SJvD Design 55\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Communications and Technology for a Modern Practice 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWho Are You? Creating the Brand 59\u003c\/p\u003e \u003cp\u003eWhat Is a Brand? 60\u003c\/p\u003e \u003cp\u003eA Decade of Design: JJ Falk Design LLC 63\u003c\/p\u003e \u003cp\u003eRepositioning, Rebranding, Reinventing: Pallädeo 67\u003c\/p\u003e \u003cp\u003eTo Market, To Market: Marketing and Public Relations 71\u003c\/p\u003e \u003cp\u003eBeing a Professional: Networking and Professional Organizations 74\u003c\/p\u003e \u003cp\u003eIntegrating Technology 76\u003c\/p\u003e \u003cp\u003eThe Wired Practice 76\u003c\/p\u003e \u003cp\u003eThe Communications Business: Domus Design Group 78\u003c\/p\u003e \u003cp\u003eLog On 81\u003c\/p\u003e \u003cp\u003eGoing Global, Going Mobile: Retail Clarity Consulting 81\u003c\/p\u003e \u003cp\u003eUsing the Web to Market Your Firm: Resolve Digital 83\u003c\/p\u003e \u003cp\u003eMarketing through the Web: Merlino Design Partnership Inc. 85\u003c\/p\u003e \u003cp\u003ePlugged In: Slifer Designs 87\u003c\/p\u003e \u003cp\u003eBeing a Professional: Ethics 91\u003c\/p\u003e \u003cp\u003eEthics in Business: The Designers Furniture Gallery 91\u003c\/p\u003e \u003cp\u003eBeing a Professional: Licensing and Certification 93\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Sustaining and Growing Your Business 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Taking Your Business to the Next Level 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDeciding When to Grow 101\u003c\/p\u003e \u003cp\u003eDeciding How to Grow 102\u003c\/p\u003e \u003cp\u003eOn Her Own, but Not Alone: Mosaic Design Studio 103\u003c\/p\u003e \u003cp\u003eJumping Right In: Catlin Design Inc. 105\u003c\/p\u003e \u003cp\u003eA Deeper Look at More Complicated Means of Growth 107\u003c\/p\u003e \u003cp\u003eDeciding to Franchise 107\u003c\/p\u003e \u003cp\u003ePicking a Franchise 108\u003c\/p\u003e \u003cp\u003eEvaluating a Franchise Package: Questions to Ask 109\u003c\/p\u003e \u003cp\u003eA Franchise in Practice: Designs of the Interior 109\u003c\/p\u003e \u003cp\u003eLet’s Make a Dealership 111\u003c\/p\u003e \u003cp\u003eFinding the Right Mix: Elements IV Interiors 111\u003c\/p\u003e \u003cp\u003eOwnership Transition: Contract Office Group 114\u003c\/p\u003e \u003cp\u003eResidential Roots: Barbara Goodman Designs 115\u003c\/p\u003e \u003cp\u003eA + B = C: Mergers and Acquisitions 117\u003c\/p\u003e \u003cp\u003eBuying In: Larry Wilson Design Associates 117\u003c\/p\u003e \u003cp\u003ePreparing for an Acquisition 119\u003c\/p\u003e \u003cp\u003eA Successful Future: Sustaining Growth 121\u003c\/p\u003e \u003cp\u003eSuite Success: Cole Martinez Curtis and Associates 121\u003c\/p\u003e \u003cp\u003eRiding the Tide: Mancini Duffy 123\u003c\/p\u003e \u003cp\u003eOpen to the Possibilities: Wilson Associates 125\u003c\/p\u003e \u003cp\u003eParting Shot: A Sixty-Second Guide to Managing Growth over the Long Haul 127\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Transitioning from Small to Midsize and Large Firms 129\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSprint to the Start: Diane Boyer Interiors 129\u003c\/p\u003e \u003cp\u003eGetting It Down on Paper 131\u003c\/p\u003e \u003cp\u003eTeam in Training 134\u003c\/p\u003e \u003cp\u003eHire and Seek: Creative Business Interiors 134\u003c\/p\u003e \u003cp\u003ePersonnel Management Issues: Looking Outside for Internal Help 136\u003c\/p\u003e \u003cp\u003eCreating Policies and Guidelines 137\u003c\/p\u003e \u003cp\u003eBringing in Benefits 139\u003c\/p\u003e \u003cp\u003eMonitoring Growth and Progress 140\u003c\/p\u003e \u003cp\u003eSuccess in Seattle: EHS Design 140\u003c\/p\u003e \u003cp\u003eAdded Responsibility: Sechrist Design Associates Inc. 142\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: The End Game 149\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Planning for the Future 151\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning from Experience: KSA Interiors 151\u003c\/p\u003e \u003cp\u003eThinking Ahead 154\u003c\/p\u003e \u003cp\u003eThe Value of Planning 154\u003c\/p\u003e \u003cp\u003eNext in Line: Succession Planning 159\u003c\/p\u003e \u003cp\u003eAn Action Plan for Succession 159\u003c\/p\u003e \u003cp\u003eSetting Goals: Facilities Connection 161\u003c\/p\u003e \u003cp\u003eSuccessful Succession: TRIO Design Group and David-Michael Design Inc. 167\u003c\/p\u003e \u003cp\u003eConclusion 171\u003c\/p\u003e \u003cp\u003eAppendix A: ASID Sample Interior Design Services Agreements 173\u003c\/p\u003e \u003cp\u003eAppendix B: ASID Code of Ethics and Professional Conduct 213\u003c\/p\u003e \u003cp\u003eNotes 217\u003c\/p\u003e \u003cp\u003eBibliography 219\u003c\/p\u003e \u003cp\u003eIndex 223\u003c\/p\u003e\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Architecture [\u003ca title=\"See our other books on Architecture\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Architecture%20%5BAM%5D%22\"\u003eAM\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Wiley","offers":[{"title":"Brand New","offer_id":52173810532632,"sku":"9780470190531","price":55.26,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9780470190531.jpg?v=1781172966","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/interior-design-in-practice-case-studies-of-successful-business-models-paperback-softback-9780470190531","provider":"Freshly Printed Books","version":"1.0","type":"link"}