{"product_id":"intellectual-property-and-assessing-its-financial-value-hardback-9781843347927","title":"Intellectual Property and Assessing its Financial Value (Hardback) 9781843347927","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eIntellectual Property and Assessing its Financial Value\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cp\u003eThis book covers the different aspects, such as patents, trademarks and copyright of Intellectual Property (IP) from a more practical business perspective.\u003c\/p\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eBenedikt Sas (Author), Stanislas De Vocht (Author), Philippe Jacobs (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781843347927, Elsevier Science\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 25 November 2014\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e200 pages\u003cbr\u003e23.3 x 15.6 x 2 cm, 0.29 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eThis book covers the different aspects, such as patents, trademarks and copyright of Intellectual Property (IP) from a more practical business perspective. Intellectual Property and Assessing its’ Financial Value describes the differences between regions, mainly the differences between the US and EU. In addition, several tools are presented for assessing the value of new IP, which is of importance before engaging on a new project that could result in new IP or for licensing purposes. The first chapter introduces the different types of IP and illustrating the business importance of capturing and safeguarding IP, the second chapter discusses patents and other forms of IP with subsequent chapters exploring copyright and trademarks in more detail, and a concluding chapter on the future of systems that can assess new IP value.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eOverview: A description of the different forms of IP, methods for safeguarding IP\u003cbr\u003e Patents: What are patents, How to file for a patent and costs related to patents\u003cbr\u003e Trade secrets: What are trade secrets and how to protect them\u003cbr\u003e Trademarks: What are trademarks\u003cbr\u003e How to register a trademark\u003cbr\u003e Protected geographical status and domain names\u003cbr\u003e Copyright: Definition\u003cbr\u003e Registration and software as copyright\u003cbr\u003e Assessing the financial value of IP: Rule of thumbs\u003cbr\u003e Industrial averages and discounted cash flow techniques.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Intellectual property law [\u003ca title=\"See our other books on Intellectual property law\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Intellectual%20property%20law%20%5BLNR%5D%22\"\u003eLNR\u003c\/a\u003e], Law as it applies to other professions [\u003ca title=\"See our other books on Law as it applies to other professions\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Law%20as%20it%20applies%20to%20other%20professions%20%5BLAY%5D%22\"\u003eLAY\u003c\/a\u003e], Library \u0026amp; information sciences [\u003ca title=\"See our other books on Library \u0026amp; information sciences\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Library%20\u0026amp;%20information%20sciences%20%5BGL%5D%22\"\u003eGL\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Chandos Publishing","offers":[{"title":"Default Title","offer_id":46651752939800,"sku":"9781843347927","price":47.26,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781843347927_76174b4a-e7ff-4eef-87b7-0a75a8eef229.jpg?v=1694585485","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/intellectual-property-and-assessing-its-financial-value-hardback-9781843347927","provider":"Freshly Printed Books","version":"1.0","type":"link"}