{"product_id":"integrated-digital-marketing-in-practice-paperback-9781009204378","title":"Integrated Digital Marketing in Practice (Paperback \/ softback) 9781009204378","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eIntegrated Digital Marketing in Practice\u003c\/font\u003e\u003cbr\u003e\r\n\r\n\r\n\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eA comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing.\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eAndrew Corcoran (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781009204378, Cambridge University Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003ePaperback \/ softback, published 13 April 2023\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e400 pages\u003cbr\u003e24.3 x 16.8 x 1.7 cm, 0.65 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eIntegrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing. Considering a broad range of organization types, sizes and markets, this book provides an all-encompassing view of how digital technologies help marketers understand, anticipate and deliver on customer needs as efficiently and effectively as possible. Students will benefit from the clear structure and rich learning features, including case studies, key concepts in brief, digital and research insight boxes, review questions and skills development boxes. Instructor resources include model answers to practice exam questions, teaching slides, group discussion ideas, and practice activities.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eContents\u003cbr\u003e 1. Origins: definition, drivers, and impact\u003cbr\u003e 2. Insights: big data and analytics\u003cbr\u003e 3. The big picture: strategy, innovation and value\u003cbr\u003e 4. The digital customer: attitudes and behaviours\u003cbr\u003e 5. Digital relationships and the customer experience\u003cbr\u003e 6. Digital marketing networks and partnerships\u003cbr\u003e 7. Promotion in a complex online environment\u003cbr\u003e 8. Digitally-enabled creativity and innovation\u003cbr\u003e 9. Emerging challenges and opportunities\u003cbr\u003e 10. Working in digital marketing.\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Sales \u0026amp; marketing [\u003ca title=\"See our other books on Sales \u0026amp; marketing\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sales%20\u0026amp;%20marketing%20%5BKJS%5D%22\"\u003eKJS\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":46265394561304,"sku":"9781009204378","price":35.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/products\/9781009204378i_4b6e8cc0-5da8-4272-8068-c267b5ae6c44.jpg?v=1696791412","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/integrated-digital-marketing-in-practice-paperback-9781009204378","provider":"Freshly Printed Books","version":"1.0","type":"link"}