{"product_id":"inspiration-where-the-best-ideas-come-from-hardback-9781509565115","title":"Inspiration; Where the Best Ideas Come From (Hardback) 9781509565115","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eInspiration\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003eWhere the Best Ideas Come From\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eAp Dijksterhuis (Author), Liz Waters (Translated by)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781509565115, Polity Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 12 September 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e272 pages\u003cbr\u003e22.9 x 15.2 x 3 cm, 0.544 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"A great gobsmacking gallop through the galleries of human greatness!  Throughout history and amazing story after amazing story, Dijksterhuis explains in clear terms where the sparks of great ideas and great achievements come from, and why.  Spoiler alert: they do not come for free, but they do come for everyone.\"\u003cbr\u003e\u003cb\u003eJohn Bargh, Susan Nolen-Hoeksema Professor of Psychology, Yale University\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"Drawing on engaging anecdotes and insights from psychology and neuroscience, Dijksterhuis investigates what inspiration is, what it’s for and where it comes from.\"\u003cbr\u003e\u003cb\u003e\u003ci\u003ePsychology Magazine\u003c\/i\u003e\u003c\/b\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003eInspiration propels us. It’s the basis of every accomplishment. But the idea that it simply falls into your lap is a myth. Inspiration doesn’t come to us in a gust of wind, only to disappear into the mist again. You make it happen; it’s a reward for work that you’ve already done. The combination of perspiration and inspiration takes you to where you want to go.\u003cbr\u003e\u003cbr\u003eIn this ode to what is perhaps the brain’s greatest achievement, Ap Dijksterhuis explains, with a storyteller’s verve, what inspiration is, why we have it, how it works and how to get it. Drawing upon on the most up-to-date research in neuroscience and psychology, he shows how inspiration stands in relation to creativity, motivation, curiosity and the overall functioning of the brain.\u003cbr\u003e\u003cbr\u003eUltimately, inspiration is not a privilege granted to a talented few: everyone who chooses inspiration will benefit from it. Including you.\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e1. Prelude\u003cbr\u003e The best idea ever\u003cbr\u003e Everything of value was unconscious\u003cbr\u003e All hands on deck\u003cbr\u003e The inspiration process\u003cbr\u003e This book is about everyone\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e 2. Vocation\u003cbr\u003e The great soul\u003cbr\u003e Love, energy, magic\u003cbr\u003e The brilliant invention\u003cbr\u003e Einstein, Darwin and other problem cases\u003cbr\u003e How exceptional was Mozart?\u003cbr\u003e Existential fuel\u003cbr\u003e Messages from the depths of the ship’s hold\u003cbr\u003e Will\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e 3. Motivation\u003cbr\u003e Brain hijackers\u003cbr\u003e Proficiency, poetry and insurance policies\u003cbr\u003e Forget reality\u003cbr\u003e ‘Why don’t you just fuck off’\u003cbr\u003e Cuckoo in the nest\u003cbr\u003e Because it’s there\u003cbr\u003e Intuition as a by-product\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e 4. Concentration\u003cbr\u003e Mr Ramsay is rather busy\u003cbr\u003e 28473207698174528467492614265...\u003cbr\u003e A life for science\u003cbr\u003e Panic at the coastguard\u003cbr\u003e A winning hand and a broken finger\u003cbr\u003e ‘My mind peaks too’\u003cbr\u003e Ludwig, brain owner\u003cbr\u003e Infectious love\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e 5. Stimulation\u003cbr\u003e White mole with oysters\u003cbr\u003e Teasing the prediction machine\u003cbr\u003e First, deeper into the mire\u003cbr\u003e Foes and friends\u003cbr\u003e Stuff on which the Muse grows\u003cbr\u003e Moral purity\u003cbr\u003e Why heroes are important\u003cbr\u003e The queen of emotions\u003cbr\u003e Art begets art\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e 6. Incubation\u003cbr\u003e Thinking is a whale\u003cbr\u003e Unconscious thought\u003cbr\u003e Two jars of marbles\u003cbr\u003e Sleep little brain, sleep\u003cbr\u003e On gardening and lovemaking\u003cbr\u003e The pig-headed unconscious\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e 7. Magic\u003cbr\u003e Godlike moments\u003cbr\u003e Brilliant quickies\u003cbr\u003e Why daydreaming is good\u003cbr\u003e Bed, bath, bus\u003cbr\u003e A requiem revealed\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e 8. Perspiration\u003cbr\u003e Misconception, misconception, misconception\u003cbr\u003e A child’s bicycle tossed aside\u003cbr\u003e Covid-19 and 720,001 photographs\u003cbr\u003e Coffee beans and a joint of mutton\u003cbr\u003e Listening to a weak signal\u003cbr\u003e Time-wasting sentiment\u003cbr\u003e Regular dance partner\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e 9. Postlude\u003cbr\u003e Why?\u003cbr\u003e The red carpet to happiness\u003cbr\u003e Viva la vida\u003cbr\u003e The point of existence\u003cbr\u003e This is the sea\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e Afterword\u003cbr\u003e Playlist\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e Notes\u003cbr\u003e Index\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Psychology [\u003ca title=\"See our other books on Psychology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Psychology%20%5BJM%5D%22\"\u003eJM\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Polity","offers":[{"title":"Brand New","offer_id":52453402050840,"sku":"9781509565115","price":18.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781509565115.jpg?v=1785283930","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/inspiration-where-the-best-ideas-come-from-hardback-9781509565115","provider":"Freshly Printed Books","version":"1.0","type":"link"}