{"product_id":"inside-digital-advertising-platforms-power-and-material-politics-hardback-9781509568635","title":"Inside Digital Advertising; Platforms, Power, and Material Politics (Hardback) 9781509568635","description":"\u003cfont face=\"Georgia\"\u003e\r\n\u003cp\u003e\u003cfont size=\"6\"\u003eInside Digital Advertising\u003c\/font\u003e\u003cbr\u003e\r\n\u003cfont size=\"5\"\u003ePlatforms, Power, and Material Politics\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\r\n\u003cp\u003e\u003cfont size=\"4\"\u003eDonald MacKenzie (Author), Koray Caliskan (Author)\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e9781509568635, Polity Press\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eHardback, published 7 November 2025\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003e250 pages\u003cbr\u003e21.8 x 14.2 x 2.5 cm, 0.431 kg\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\r\n\u003cp align=\"justify\"\u003e\u003cem\u003e\u003cfont size=\"3\"\u003e\"This book exposes how digital advertising has evolved into a material 'megamachine' - an infrastructure of interconnected systems shaped by power, politics, and profit. A must-read for understanding its hidden mechanics and environmental impact.\"\u003cbr\u003e\u003cb\u003eAnne Helmond, Utrecht University\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"\u003ci\u003eInside Digital Advertising\u003c\/i\u003e is a very useful introduction to central aspects of buying and selling advertisements on the internet. I would recommend it to an advanced class on digital advertising, to graduate students who care about the digital world, and to media professors wanting an intensive introduction to the programmatic advertising arena.\"\u003cbr\u003e\u003cb\u003eJoseph Turow, author of \u003ci\u003eThe Daily You\u003c\/i\u003e and \u003ci\u003eThe Problem with Personalization\u003c\/i\u003e\u003c\/b\u003e\u003c\/font\u003e\u003c\/em\u003e\u003c\/p\u003e\r\n\r\n\u003cp align=\"justify\"\u003e\u003cstrong\u003e\u003cfont size=\"3\"\u003e\u003cp\u003eDozens of times daily, access to your screen is auctioned to advertisers, sometimes by your own phone or laptop without your knowledge. In the background are huge, electricity-hungry, carbon-emitting systems that conduct roughly two trillion near-instantaneous, automated auctions every day.\u003cbr\u003e\u003cbr\u003eThis book takes you into the heart of this mysterious world. It describes how Google built its astonishing global system of warehouse-scale computing and turned that system into an unprecedented, multibillion-dollar, money-earning machine, and how Facebook – almost by accident – also became an advertising leviathan. It examines the tensions between those giants and the smaller firms that populate digital advertising’s open marketplace. Those tensions, as well as conflicts over user privacy, give rise to a new kind of politics that plays out in material systems in the form of crucial clashes between different ways of designing those systems. Building on work in the emerging interdisciplinary field of market studies, MacKenzie and Caliskan examine digital advertising’s material politics, its giant megamachines, and the foundations of platform power.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eInside Digital Advertising\u003c\/i\u003e lays bare the processes that underpin today’s global advertising industry. It will be a key book for students and academics in the social sciences, humanities, and business studies, and it will appeal to anyone interested in the forces that are shaping our everyday digital world.\u003c\/p\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eChapter 1: Introduction\u003cbr\u003e Chapter 2: Display ads, cookies, and the open marketplace\u003cbr\u003e Chapter 3: Money machines and the characteristics of digital advertising\u003cbr\u003e Chapter 4: Hacking the system\u003cbr\u003e Chapter 5: Enfolding your phone\u003cbr\u003e Chapter 6: Digital advertising’s tensions\u003cbr\u003e Chapter 7: Conclusion\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cfont size=\"3\"\u003eSubject Areas: Sociology \u0026amp; anthropology [\u003ca title=\"See our other books on Sociology \u0026amp; anthropology\" href=\"https:\/\/freshlyprintedbooks.co.uk\/search?q=%22Sociology%20\u0026amp;%20anthropology%20%5BJH%5D%22\"\u003eJH\u003c\/a\u003e]\u003c\/font\u003e\u003c\/p\u003e\r\n\r\n\r\n\u003c\/font\u003e","brand":"Polity","offers":[{"title":"Brand New","offer_id":52441816105240,"sku":"9781509568635","price":45.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/2037\/5320\/files\/9781509568635.jpg?v=1785027116","url":"https:\/\/freshlyprintedbooks.co.uk\/products\/inside-digital-advertising-platforms-power-and-material-politics-hardback-9781509568635","provider":"Freshly Printed Books","version":"1.0","type":"link"}